baby boomers Archives | Be Korea-savvy
Echo Generation Has Less Pride in Korean Identity Than Baby Boomers

Echo Generation Has Less Pride in Korean Identity Than Baby Boomers

SEJONG, Dec. 10 (Korea Bizwire) - South Korea’s so-called echo boom generation has less pride in their Korean identity and are more self-oriented than baby boomers, nationwide data showed Thursday. According to the 2015 Korean Social Trend report by Statistics Korea, people born between 1979 to 1992, who make up 19.5 percent of the country’s population, [...]

Younger Generation More Conservative in Managing Assets than Baby Boomers

Younger Generation More Conservative in Managing Assets than Baby Boomers

SEOUL, Aug. 26 (Korea Bizwire) – The ‘Sampo Generation’ which is the Korean version of ‘millennials’, who gave up employment, marriage and child birth, have turned out to be more conservative than the Generation X or Baby Boomers when it comes to asset management. Those in the Sampo Generation prefer to invest in deposit and installment [...]

Auction Says, “Retired Baby Boomers Are Quickly Turning into Pet Boomers”

Auction Says, “Retired Baby Boomers Are Quickly Turning into Pet Boomers”

SEOUL, Aug. 13 (Korea Bizwire) — A recent study shows that the retired “baby boomers” are rapidly turning into “pet boomers.” According to a study conducted by Auction, Korea’s online auction and e-commerce company, on the sales of pet products on its website, the sales from buyers who are in the age group of 50s and [...]

Three Keywords to Penetrate U.S. Market: Baby Boomers, Hispanics, and Millennials

Three Keywords to Penetrate U.S. Market: Baby Boomers, Hispanics, and Millennials

SEOUL, July 21 (Korea Bizwire) – In the United States, the world’s largest consumer market, baby boomers, Hispanics, and millennials, have fast emerged as the three most power consumer groups. The Korea Trade-Investment Promotion Agency recommended to Korean consumer goods exporters that they must come up with marketing strategies that take into account these changes. In [...]

Rule Breakers – Survey Finds Millennials in the Enterprise Lead the BYOD and BYOA Trends

Rule Breakers – Survey Finds Millennials in the Enterprise Lead the BYOD and BYOA Trends

DENVER, July 17, 2014 (Korea Bizwire)–Millennials have embraced the Bring-Your-Own-Device and  Bring-Your-Own-Application revolution like no other generation in the  workplace, a new study from TrackVia shows. Nearly 70 percent of all  Millennials admit to bringing applications from outside the enterprise  to support their work, going against corporate policies, versus just 31  percent of Baby Boomers. [...]