SEOUL, Oct. 21 (Korea Bizwire) — South Korea’s leading food delivery platform Baemin is facing fresh criticism over allegations that it tacitly allowed restaurant owners to inflate menu prices before applying promotional discounts, effectively misleading consumers. According to a report released Monday by the Fair Platform Business Owners Association (or For Fair Platform), a Baemin [...]
SEOUL, June 25 (Korea Bizwire) — Kyochon Chicken, South Korea’s third-largest fried chicken franchise, will withdraw from delivery app Coupang Eats starting next month as part of an exclusive partnership with market leader Baedal Minjok (Baemin). The move marks the industry’s first known case of a delivery platform offering preferential terms in exchange for app [...]
SEOUL, June 19 (Korea Bizwire) — On a weekday afternoon in Seoul, a single-person household places a modest ₩9,000 food order through Baemin. It’s a small indulgence—but soon, it will come with even smaller strings attached. In a move that could reshape the economics of Korea’s food delivery market, Woowa Brothers Corp., the operator behind [...]
SEOUL, May 19 (Korea Bizwire) — South Korea’s leading food delivery app Baemin is teaming up with local streaming platform Tving to offer a bundled subscription service, in a move seen as a strategic response to growing competition from Coupang Eats, which operates its own streaming platform, Coupang Play. Woowa Brothers, the operator of Baemin, [...]
SEOUL, April 19, (Korea Bizwire) — South Korea’s leading food delivery platform, Baemin, has drawn public backlash after introducing commission fees on takeout orders, a move critics say could burden small businesses and consumers while signaling the platform’s shifting business strategy. Starting April 14, 2025, Baemin began charging intermediary service fees on takeout orders, ending [...]
SEOUL, April 16 (Korea Bizwire) — South Korea’s top food delivery app Baemin is facing mounting criticism from small business owners after it began charging a 6.8% service fee on takeout orders this week—a move seen as a reversal of the hard-won compromise on delivery commissions reached in 2024. On April 14, the first day the [...]
SEOUL, Dec. 18 (Korea Bizwire) – Woowa Brothers, the operator of South Korea’s leading food delivery platform Baedal Minjok, unveiled “hyper-personalization,” “slow aging,” and “customized consumption” as major dining trends for 2024. The company announced these insights on December 17 at the 2024 Baemin Restaurant Conference in Seoul’s COEX, leveraging its proprietary data to identify [...]
SEOUL, Oct. 22 (Korea Bizwire) – In a parliamentary audit on October 21, Ham Yoon-sik, vice president of Woowa Brothers, defended his company’s controversial fee increases by pointing to similar moves by competitor Coupang Eats, highlighting growing tensions in South Korea’s competitive food delivery market. During the National Assembly’s political affairs committee audit of the Fair [...]
SEOUL, Sept. 30 (Korea Bizwire) – The Korea Fair Trade Commission has launched an investigation into Baedal Minjok, the country’s largest food delivery app, over allegations that it forced restaurants to offer it the most favorable pricing terms. Restaurant owners claim that Baedal Minjok, commonly known as Baemin, pressured them to keep prices on its platform [...]
SEOUL, Sept. 4 (Korea Bizwire) – In a significant shift within South Korea’s fiercely competitive food delivery app market, the long-standing market leader, Baemin, has seen its market share dip below 60% for the first time in two years. This change comes as rival Coupang Eats gains ground, capitalizing on the prolonged free delivery competition that [...]