SEOUL, April 19, (Korea Bizwire) — South Korea’s leading food delivery platform, Baemin, has drawn public backlash after introducing commission fees on takeout orders, a move critics say could burden small businesses and consumers while signaling the platform’s shifting business strategy. Starting April 14, 2025, Baemin began charging intermediary service fees on takeout orders, ending [...]
SEOUL, April 16 (Korea Bizwire) — South Korea’s top food delivery app Baemin is facing mounting criticism from small business owners after it began charging a 6.8% service fee on takeout orders this week—a move seen as a reversal of the hard-won compromise on delivery commissions reached in 2024. On April 14, the first day the [...]
SEOUL, Dec. 18 (Korea Bizwire) – Woowa Brothers, the operator of South Korea’s leading food delivery platform Baedal Minjok, unveiled “hyper-personalization,” “slow aging,” and “customized consumption” as major dining trends for 2024. The company announced these insights on December 17 at the 2024 Baemin Restaurant Conference in Seoul’s COEX, leveraging its proprietary data to identify [...]
SEOUL, Oct. 22 (Korea Bizwire) – In a parliamentary audit on October 21, Ham Yoon-sik, vice president of Woowa Brothers, defended his company’s controversial fee increases by pointing to similar moves by competitor Coupang Eats, highlighting growing tensions in South Korea’s competitive food delivery market. During the National Assembly’s political affairs committee audit of the Fair [...]
SEOUL, Sept. 30 (Korea Bizwire) – The Korea Fair Trade Commission has launched an investigation into Baedal Minjok, the country’s largest food delivery app, over allegations that it forced restaurants to offer it the most favorable pricing terms. Restaurant owners claim that Baedal Minjok, commonly known as Baemin, pressured them to keep prices on its platform [...]
SEOUL, Sept. 4 (Korea Bizwire) – In a significant shift within South Korea’s fiercely competitive food delivery app market, the long-standing market leader, Baemin, has seen its market share dip below 60% for the first time in two years. This change comes as rival Coupang Eats gains ground, capitalizing on the prolonged free delivery competition that [...]
SEOUL, Aug. 29 (Korea Bizwire) – Baemin, South Korea’s leading food delivery application, has unveiled new insights into consumer behavior, highlighting a growing focus on cost-saving measures and personalized dining experiences. Woowa Brothers, the company behind Baemin, announced on August 28 that 7 out of 10 users now utilize the app’s search filter to find restaurants [...]
SEOUL, Jul. 24 (Korea Bizwire) – Baemin, the dominant player in South Korea’s food delivery market with over 60% market share, is facing intense scrutiny following its decision to increase service fees. Civic groups and small business associations have accused the company, also known as Woowa Brothers, of engaging in unfair practices. The government’s newly formed [...]
SEOUL, Jul. 10 (Korea Bizwire) — Delivery app Baedal Minjok, or Baemin, said Wednesday it will raise its commission fee for restaurants that have registered for Baemin delivery services to 9.8 percent of food prices from next month. Baemin has received 6.8 percent commissions from the registered restaurants. But its two smaller rivals — Coupang [...]
SEOUL, Jun. 3 (Korea Bizwire) – Baemin, the leading food delivery app in South Korea, will start charging “packaging fees” for takeout orders from July 1. While existing partners will be exempt from these fees until March 2025, the move suggests that packaging intermediation services may eventually become paid offerings across the board. According to industry [...]