SEOUL, Dec. 18 (Korea Bizwire) – Woowa Brothers, the operator of South Korea’s leading food delivery platform Baedal Minjok, unveiled “hyper-personalization,” “slow aging,” and “customized consumption” as major dining trends for 2024. The company announced these insights on December 17 at the 2024 Baemin Restaurant Conference in Seoul’s COEX, leveraging its proprietary data to identify [...]
SEOUL, Oct. 22 (Korea Bizwire) – In a parliamentary audit on October 21, Ham Yoon-sik, vice president of Woowa Brothers, defended his company’s controversial fee increases by pointing to similar moves by competitor Coupang Eats, highlighting growing tensions in South Korea’s competitive food delivery market. During the National Assembly’s political affairs committee audit of the Fair [...]
SEOUL, Sept. 30 (Korea Bizwire) – The Korea Fair Trade Commission has launched an investigation into Baedal Minjok, the country’s largest food delivery app, over allegations that it forced restaurants to offer it the most favorable pricing terms. Restaurant owners claim that Baedal Minjok, commonly known as Baemin, pressured them to keep prices on its platform [...]
SEOUL, Sept. 4 (Korea Bizwire) – In a significant shift within South Korea’s fiercely competitive food delivery app market, the long-standing market leader, Baemin, has seen its market share dip below 60% for the first time in two years. This change comes as rival Coupang Eats gains ground, capitalizing on the prolonged free delivery competition that [...]
SEOUL, Aug. 29 (Korea Bizwire) – Baemin, South Korea’s leading food delivery application, has unveiled new insights into consumer behavior, highlighting a growing focus on cost-saving measures and personalized dining experiences. Woowa Brothers, the company behind Baemin, announced on August 28 that 7 out of 10 users now utilize the app’s search filter to find restaurants [...]
SEOUL, Jul. 24 (Korea Bizwire) – Baemin, the dominant player in South Korea’s food delivery market with over 60% market share, is facing intense scrutiny following its decision to increase service fees. Civic groups and small business associations have accused the company, also known as Woowa Brothers, of engaging in unfair practices. The government’s newly formed [...]
SEOUL, Jul. 10 (Korea Bizwire) — Delivery app Baedal Minjok, or Baemin, said Wednesday it will raise its commission fee for restaurants that have registered for Baemin delivery services to 9.8 percent of food prices from next month. Baemin has received 6.8 percent commissions from the registered restaurants. But its two smaller rivals — Coupang [...]
SEOUL, Jun. 3 (Korea Bizwire) – Baemin, the leading food delivery app in South Korea, will start charging “packaging fees” for takeout orders from July 1. While existing partners will be exempt from these fees until March 2025, the move suggests that packaging intermediation services may eventually become paid offerings across the board. According to industry [...]
SEOUL, Apr. 26 (Korea Bizwire) – Baemin (Baedal Minjok), South Korea’s leading food delivery platform, is launching a new subscription service called “Baemin Club” that will provide unlimited discounts on delivery fees. The announcement was made on Tuesday by Woowa Brothers, the company that operates Baemin. The primary benefits of the subscription include free delivery fees [...]
SEOUL, Apr. 3 (Korea Bizwire) — Baedal Minjok, or Baemin, a delivery app, said Wednesday it will begin delivering Starbucks coffee and food in South Korea from later this month as it strives to strengthen its services. Starbucks has delivered its coffee, variation beverages and food products to customers through its own app. Baemin will [...]