beer Archives | Be Korea-savvy
COVID-19 Brings Changes to S. Korean Beer Market

COVID-19 Brings Changes to S. Korean Beer Market

SEOUL, Nov. 27 (Korea Bizwire) – With the spread of the COVID-19 pandemic preventing people from enjoying get-togethers and socializing in general, the South Korean beer market is undergoing a dramatic change. In a nutshell, the sales volume of beer for home consumption now exceeds that of beer selling at bars and restaurants. “For our products, traditionally, [...]

Japanese Breweries Attempt to Regain Foothold in S. Korea Through Price Cuts

Japanese Breweries Attempt to Regain Foothold in S. Korea Through Price Cuts

SEOUL, Nov. 24 (Korea Bizwire) — After going through a complete collapse amid the ‘No Japan’ boycott campaign in South Korea, Japanese breweries are striving to regain a foothold through price cuts. Lotte Mart, the hypermarket chain operated by Lotte Shopping, is now holding a promotional event selling four cans of Asahi beer that its [...]

After Being Stuck Indoors, Global Beer Brand Corona Launches New Original Content Series “Free Range Humans” to Inspire a Life of Disconnection Outside

After Being Stuck Indoors, Global Beer Brand Corona Launches New Original Content Series “Free Range Humans” to Inspire a Life of Disconnection Outside

NEW YORK, Nov. 23 (Korea Bizwire) — On average, people spend 90% of their lives indoors*, and in the nine months since lockdowns started around the world, this has felt more real than ever. For many, this reality has sparked a growing desire to be outside and explore a lifestyle away from the familiar urban [...]