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Beer Imports from Japan Surge Last Year after Tsingtao Urination Viral Video

Beer Imports from Japan Surge Last Year after Tsingtao Urination Viral Video

SEOUL, Jan. 17 (Korea Bizwire) — South Korea’s beer imports from Japan soared last year to regain its leading position in the country’s import beer market after five years, according to the customs office Wednesday. The resurgence of Japanese beer products appears to have benefited from the release of a viral video showing a worker [...]

Whiskey Surpasses Imported Beer in Big-Box Store Sales, Riding High on Customizable Highball Trend

Whiskey Surpasses Imported Beer in Big-Box Store Sales, Riding High on Customizable Highball Trend

SEOUL, Nov. 19 (Korea Bizwire) –Whiskey sales at major retailers have outpaced those of imported beer, largely due to the rising popularity of the customizable highball trend. Conversely, imported beer, once a competitive force against local products, appears to have ceded ground to whiskey, particularly following the ascent of wine. E-mart reported on Sunday that [...]

Air Premia: Ramen Dominates Long-Haul Flights, Beer on Shorter Routes

Air Premia: Ramen Dominates Long-Haul Flights, Beer on Shorter Routes

SEOUL, Sept. 21 (Korea Bizwire) – Air Premia announced on Wednesday that based on an analysis of in-flight food sales trends over the past three months, ramen was the most popular in-flight meal for long-haul flights, while beer enjoyed the highest popularity for short-haul flights.  During the period from June to August, a total of 208,000 [...]

Korea’s Imports of Japanese Seafood Plunge, in Contrast to Surge in Imports of Asahi Beer

Korea’s Imports of Japanese Seafood Plunge, in Contrast to Surge in Imports of Asahi Beer

SEOUL, Sept. 19 (Korea Bizwire) – South Korea’s imports of Japanese seafood have declined for five straight months. In contrast, the nation’s imports of Asahi beer saw a nearly five-fold jump last month.  According to the Korea Customs Service, South Korea imported 1,622 tons of Japanese seafood last month, down 24.9 percent from a year ago. [...]

Korean Air Develops Craft Beer for In-flight Service

Korean Air Develops Craft Beer for In-flight Service

SEOUL, July 27 (Korea Bizwire) — Korean Air Co. said Wednesday it will introduce KAL’s Lager, a craft beer developed in-house, to passengers in September. The South Korea’s top air carrier collaborated with Playground Brewery to create the craft beer. Commencing from Thursday, KAL’s Lager will be available for purchase at Emart 24 convenience stores [...]

Foreign Tourists in Incheon Get Free Fried Chicken and Beer

Foreign Tourists in Incheon Get Free Fried Chicken and Beer

SEOUL, June 15 (Korea Bizwire) — The 1883 Incheon McGang (fried chicken and beer) Party took place on Thursday at Incheon Port, the city government and the Incheon Tourism Organization said. The number 1883 represents the year when the port was opened. The event was anticipated to attract approximately 3,000 foreign tourists from 10 countries, [...]

Asahi Europe & International Announces Global Launch of Czech Lager Kozel White in S. Korea

Asahi Europe & International Announces Global Launch of Czech Lager Kozel White in S. Korea

SEOUL, April 13 (Korea Bizwire) — AE Brands Korea, the regional branch of Asahi Europe & International Ltd., said Thursday it hopes to recreate the success of its dark beer Kozel, with the launch of a new lager unveiled in South Korea for the first time globally. “Korea is our biggest market outside of Europe. [...]

Alcohol-free, Sugar-free Drinks Gaining Popularity

Alcohol-free, Sugar-free Drinks Gaining Popularity

SEOUL, Nov. 28 (Korea Bizwire) — Non-alcoholic and sugar-free zero-calorie drinks are gaining popularity in the liquor market as the pursuit of the so-called “healthy pleasure” lifestyle, in which people stay healthy by doing what they like, is becoming a new trend. Hite Jinro Co.’s alcohol-free Hite Zero 0.00 beer reached sales of 100 million [...]

Modelo and Desmond Howard Team Up to Reward One Full-Time College Football Fan with a $100K “Salary” During the College Football Playoff

Modelo and Desmond Howard Team Up to Reward One Full-Time College Football Fan with a $100K “Salary” During the College Football Playoff

CHICAGO, Aug. 25 (Korea Bizwire) — Modelo®, The Official Beer Sponsor of the College Football Playoff, is championing the Fighting Spirit of fans across the nation. Modelo knows that being a dedicated college football fan is not an easy job – it comes with late nights, early mornings and long weekends. For that reason, Modelo [...]