beer Archives | Be Korea-savvy
Modelo, the New Official Beer Sponsor of the College Football Playoff, Rewards the Fighting Spirit of College Football Fans with the New Unlockzie

Modelo, the New Official Beer Sponsor of the College Football Playoff, Rewards the Fighting Spirit of College Football Fans with the New Unlockzie

CHICAGO, Sept. 30 (Korea Bizwire) — College football is back in full swing and Modelo, the beer brewed for those with The Fighting Spirit™, is rewarding passionate fans across the country with a brand-new offering. To ensure all fans have a cold beer for game day Saturdays, Modelo is unveiling the Unlockzie, a free beer [...]

Beer Imports Hit 5-year Low in H1

Beer Imports Hit 5-year Low in H1

SEOUL, Aug. 2 (Korea Bizwire) — South Korean imports of beer touched a five-year low in the first half of the year amid a nationwide boycott of Japanese products, data showed Monday. The value of beer imports stood at US$106.5 million in the January-June period, down 5.4 percent from a year earlier, according to the [...]

Amstel ULTRA® Launches “Choose Your Way to Live” Campaign with Tennis Legend Rafa Nadal

Amstel ULTRA® Launches “Choose Your Way to Live” Campaign with Tennis Legend Rafa Nadal

AMSTERDAM, May 21 (Korea Bizwire) — Today, Amstel ULTRA®, the premium low-carb, low-calorie light beer, is launching a new global campaign with tennis legend, Rafa Nadal, titled ‘Choose Your Way to Live’. The campaign highlights the importance of finding balance in life and the benefits of selecting a beer that works for you. View the Amstel ULTRA® TVC [...]

Convenience Store Introduces Beer Subscription Service

Convenience Store Introduces Beer Subscription Service

SEOUL, March 19 (Korea Bizwire) — South Korean convenience store chain CU has introduced the country’s first beer subscription service. BGF Retail Co., CU’s operating company, said Thursday that it had joined hands with Dailyshot, an online-to-offline (O2O) service app for alcoholic beverages, to launch a canned beer subscription service. Dailyshot is a South Korean [...]

S. Korean Beer Imports Inch Higher

S. Korean Beer Imports Inch Higher

SEOUL, March 2 (Korea Bizwire) – Imports of foreign draft beer and fruit flavored beer are increasing. South Korean retail giant E-Mart Inc.’s imported beer sales fell for 18 straight months after June 2019 following a boycott movement against Japanese beer and other products. The decline finally ended in December of last year, when imported [...]