BMW Archives | Be Korea-savvy
Mercedes-Benz Opens Cutting-Edge Digital Showroom in Cheongdam

Mercedes-Benz Opens Cutting-Edge Digital Showroom in Cheongdam

SEOUL, Nov. 23 (Korea Bizwire) – Mercedes-Benz has selected the glitzy Cheongdam neighborhood in Seoul as the location for a new high-tech digital showroom.  Industry watchers believe that the move is motivated by a desire to gain a bigger share of the sizable luxury vehicle market. Figures by the Korea Automobile Importers and Distributors Association [...]

Mercedes, BMW, Porsche Fined 70 Billion Won for False Certification Papers

Mercedes, BMW, Porsche Fined 70 Billion Won for False Certification Papers

SEOUL, Nov. 9 (Korea Bizwire) – The local units of Mercedes-Benz, BMW and Porsche have been fined a combined 70.3 billion won (US$63.1 million) for falsifying documents required for government certification that grants them domestic sales, the environment ministry said Thursday. The three foreign automakers were found to have forged certain specifications or types of the vehicles’ parts to make it look as though they meet the local standards, between [...]

South Koreans More Avid Buyers of Luxury Vehicles Than Germans, Japanese

South Koreans More Avid Buyers of Luxury Vehicles Than Germans, Japanese

SEOUL, Oct. 23 (Korea Bizwire) — Sales of luxury cars in South Korea exceed those of richer countries, industry data showed Sunday. Numbers provided by foreign carmakers and the Korea Automobile Importers and Distributors Association (KAIDA) showed South Koreans bought more new BMW 5-series and Mercedes-Benz E-class cars than Germans and neighbors in Japan from [...]

SK Telecom’s T Map Navigation System and “NUGU” Aritificial Intelligence Combine to Form Talking GPS

SK Telecom’s T Map Navigation System and “NUGU” Aritificial Intelligence Combine to Form Talking GPS

SEOUL, Sept. 7 (Korea Bizwire) – SK Telecom announced that it would be hosting a general meeting at its Seoul headquarters on September 7 to present its latest product, the AI-integrated navigation system T Map x NUGU. The pre-NUGU supported T Map had been capable of processing one-word commands, but after being integrated with NUGU, [...]