BMW Archives | Be Korea-savvy
BMW’s Driving Center in S. Korea Attracts over 1.5 Mln Visitors

BMW’s Driving Center in S. Korea Attracts over 1.5 Mln Visitors

SEOUL, Oct. 4 (Korea Bizwire) — BMW Korea Co.’s driving center has attracted over 1.5 million visitors since opening a decade ago, amid the company’s continued efforts to offer unique driving experiences despite it recording annual losses, according to company officials Friday. According to BMW Korea, the company has invested 90 billion won (US$67.5 million) [...]

BMW Retains Lead in Imported Car Market as Mercedes-Benz Struggles Amid EV Fire Incident

BMW Retains Lead in Imported Car Market as Mercedes-Benz Struggles Amid EV Fire Incident

SEOUL, Sept. 6 (Korea Bizwire) – BMW Korea is maintaining a lead in South Korea’s imported vehicle market so far this year, industry data showed Friday, as main rival Mercedes-Benz Korea is faced with a brand reputation setback after a massive fire that broke out from one of its electric vehicles. According to the Korea [...]

Lavish Perks Showered on a ‘League of Legends’ Superstar

Lavish Perks Showered on a ‘League of Legends’ Superstar

  SEOUL, May 26 (Korea Bizwire) – Lee Sang-hyeok, the world-renowned esports pro gamer known as Faker, has turned heads by regularly receiving luxury foreign cars as gifts from sponsors like BMW, highlighting the lucrative endorsement deals available to elite competitors. Faker, 26, is the star player for T1, the esports team owned by the [...]

BMW Group Deepens Ties with South Korean Suppliers, Purchasing 6.63 Trillion Won in Parts Last Year

BMW Group Deepens Ties with South Korean Suppliers, Purchasing 6.63 Trillion Won in Parts Last Year

SEOUL, Apr. 16 (Korea Bizwire) — BMW Group Korea announced on April 15 that the German automaker purchased components worth 4.5 billion euros (approximately 6.63 trillion won) from South Korean suppliers in 2023, a figure that surpasses the company’s total revenue of 6.17 trillion won in the country last year.  The 2023 purchase amount represents a [...]

Motorq Partners with BMW Group to Deliver Powerful Insights to More Customers Worldwide

Motorq Partners with BMW Group to Deliver Powerful Insights to More Customers Worldwide

SAN FRANCISCO, Feb. 22, 2024 (Korea Bizwire) –  Motorq, the leading connected vehicle analytics and infrastructure company, is partnering with the BMW Group, a global leader for premium vehicles, to offer their innovative data solutions for fleets. This global partnership gives customers access to insights that power cutting edge use cases such as driver safety, [...]

Tmap Navigation Embraced by Foreign Carmakers for Better Compatibility with Local Roads

Tmap Navigation Embraced by Foreign Carmakers for Better Compatibility with Local Roads

SEOUL, Feb. 16 (Korea Bizwire) – A number of foreign carmakers in Korea are integrating Tmap navigation systems due to customer complaints about the inadequacy of foreign-made navigation software with Korean road conditions. Recognizing that Tmap’s real-time traffic information and local features better suit Korean consumers, Mercedes-Benz has recently equipped its new E-Class model with Tmap [...]

BMW Surpasses Mercedes-Benz, Emerging as South Korea’s Best-Selling Foreign Carmaker in the Previous Year

BMW Surpasses Mercedes-Benz, Emerging as South Korea’s Best-Selling Foreign Carmaker in the Previous Year

SEOUL, Jan. 4 (Korea Bizwire) – BMW Korea overtook Mercedes-Benz Korea to become the leading foreign automobile company in South Korea last year in terms of sales, industry data showed Thursday. According to the Korea Automobile Importers & Distributors Association (KAIDA), the number of newly registered BMW models last year reached 77,395 units out of the [...]

Mercedes-Benz Korea, 3 Other Carmakers to Recall over 10,000 Units over Faulty Parts

Mercedes-Benz Korea, 3 Other Carmakers to Recall over 10,000 Units over Faulty Parts

SEOUL, Nov. 15 (Korea Bizwire) — Mercedes-Benz Korea and three other car companies will recall over 10,000 vehicles due to defective components, the transportation ministry said Wednesday. The companies, which also include BMW Group Korea, Volkswagen Group Korea and domestic electrified van manufacturer Jeis Mobility, are voluntarily recalling a total of 10,981 units of 20 [...]