Immersive Screens Double Their Box Office Share as Viewers Seek Premium Experiences

SEOUL, Dec. 12 (Korea Bizwire) — With nationwide theater attendance still sluggish, South Korean cinema operators are increasingly turning to high-tech “special formats” — such as 3D, 4D, and premium immersive auditoriums — to give moviegoers a reason to return. Megabox, one of the country’s major multiplex chains, said Wednesday that revenue from its premium technology [...]