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‘Happiness’ Brands on the Rise in S. Korea

‘Happiness’ Brands on the Rise in S. Korea

SEOUL, Dec. 13 (Korea Bizwire) — An increasing number of happiness-related terms and items are being produced with the social atmosphere in South Korea evolving to emphasize the small and simple joys in life as well as work-life balance. According to the Korean Intellectual Property Office (KIPO) on December 12, ‘happiness’ brands inspired by ‘YOLO’ [...]

Following Four Years of FMCG Slowdown and Explosive Digital Growth in China, Shopper Attitude and Loyalty Towards Brands is Mostly Unchanged

Following Four Years of FMCG Slowdown and Explosive Digital Growth in China, Shopper Attitude and Loyalty Towards Brands is Mostly Unchanged

BEIJING, Oct. 24 (Korea Bizwire) — Following four years of significant growth in China, e-commerce continues to steadily gain acceptance among consumers, bringing about some clear and noticeable changes to shopping and consumption habits.  However, according to volume two of Bain & Company and Kantar Worldpanel’s 2017 China shopper report, Keeping up with China’s Shoppers [...]

Government Brand Strategies to Protect Korean Products in Overseas Markets

Government Brand Strategies to Protect Korean Products in Overseas Markets

SEOUL, Dec. 13 (Korea Bizwire) – Protection measures for Korean brands in challenging intellectual property landscapes including China and ASEAN countries are being prepared, according to the Korean government, which recently announced its comprehensive countermeasures for protecting Korean brands in the global market. According to the Korean Intellectual Property Office, the number of trademark applications [...]

Touch-Optimized Brand Engagements Now Delivered to Global Smartphone and Tablet Users

Touch-Optimized Brand Engagements Now Delivered to Global Smartphone and Tablet Users

NEW YORK, May 6 (Korea Bizwire) – Solve  Media, the leader in Secure Media for online branding at scale,  today unveiled its gestural advertising technology, enabling brands to  capitalize on the interactive opportunity presented by touchscreen  devices. Through gestural engagements, such as the double-tap, swipe,  and drag-and-drop, it is now more efficient than ever for brands [...]

Cosmetic Brand “Lush” to Hold Event to Raise Awareness on Animal Testing

Cosmetic Brand “Lush” to Hold Event to Raise Awareness on Animal Testing

SEOUL, Korea, Nov 15 (Korea Bizwire) – As more and more people raise their awareness on animal experimentation, cosmetic companies worldwide are responding to the call for more ethical consumption of cosmetics without involving animals in any form. On upcoming November 16, Lush Retail, the British cosmetic purveyor famous for fresh handmade cosmetics, will hold the first [...]