brand Archives | Be Korea-savvy

Home / Posts tagged brand

Investigation Reveals How Coupang Copied Vendors’ Popular Products for Store Brands

SEJONG, Oct. 31 (Korea Bizwire) – South Korea’s antitrust regulator has disclosed details of how Coupang, the country’s leading e-commerce platform, analyzed vendors’ product data to develop competing private-label merchandise, according to documents released on October 29. The Korea Fair Trade Commission (KFTC) revealed in its ruling that Coupang systematically studied suppliers’ production processes and sales [...]

Busan Wins 1st Place in S. Korea’s City Brand Rankings

SEOUL, Feb. 23 (Korea Bizwire) — Busan has won the top prize in South Korea’s city brand rankings, surpassing Seoul. The Korea Corporate Reputation Research Institute conducted a monthly analysis of 57,048,306 data records on city brands, which showed that Busan ranked first, followed by Seoul and Jeju City. The City Brand Index was based [...]

Samsung Galaxy Tops Brand Value Chart for 12th Consecutive Year

SEOUL, Dec. 13 (Korea Bizwire) — Samsung Electronics Co.’s smartphone brand Galaxy has been chosen as South Korea’s best brand for the 12th consecutive year, a survey showed Monday. The Galaxy phone earned a brand index reading of 937.6 points out of a possible 1,000 points, according to the survey by Brandstock, a South Korean [...]

Italian Entrepreneur Launches KAMPOS, a 100% Sustainable, Eco-friendly Luxury Apparel Brand

MILAN, ITALY, May 19 (Korea Bizwire) – KAMPOS, an startup company, today announced the launch of a socially-responsible, environmentally friendly line of products and accessories to celebrate the history and beauty of the Mediterranean Sea. Founded by entrepreneur Alessandro Vergano, KAMPOS’ corporate vision is to “offer luxury products with a conscience, now and for generations to [...]

‘Happiness’ Brands on the Rise in S. Korea

SEOUL, Dec. 13 (Korea Bizwire) — An increasing number of happiness-related terms and items are being produced with the social atmosphere in South Korea evolving to emphasize the small and simple joys in life as well as work-life balance. According to the Korean Intellectual Property Office (KIPO) on December 12, ‘happiness’ brands inspired by ‘YOLO’ [...]

Following Four Years of FMCG Slowdown and Explosive Digital Growth in China, Shopper Attitude and Loyalty Towards Brands is Mostly Unchanged

BEIJING, Oct. 24 (Korea Bizwire) — Following four years of significant growth in China, e-commerce continues to steadily gain acceptance among consumers, bringing about some clear and noticeable changes to shopping and consumption habits. However, according to volume two of Bain & Company and Kantar Worldpanel’s 2017 China shopper report, Keeping up with China’s Shoppers [...]

Brand Value of Genesis Gains Most Among Major Local Cars

SEOUL, Feb. 17 (Korea Bizwire) – Genesis’ brand value has improved significantly since Hyundai Motor Co., South Korea’s No. 1 carmaker, launched it anew as a separate premium vehicle brand late last year, a report showed Wednesday. Brandstock, a South Korean market research firm that determines the rankings of local brands, said in its latest [...]

Government Brand Strategies to Protect Korean Products in Overseas Markets

SEOUL, Dec. 13 (Korea Bizwire) – Protection measures for Korean brands in challenging intellectual property landscapes including China and ASEAN countries are being prepared, according to the Korean government, which recently announced its comprehensive countermeasures for protecting Korean brands in the global market. According to the Korean Intellectual Property Office, the number of trademark applications [...]

Touch-Optimized Brand Engagements Now Delivered to Global Smartphone and Tablet Users

NEW YORK, May 6 (Korea Bizwire) – Solve Media, the leader in Secure Media for online branding at scale, today unveiled its gestural advertising technology, enabling brands to capitalize on the interactive opportunity presented by touchscreen devices. Through gestural engagements, such as the double-tap, swipe, and drag-and-drop, it is now more efficient than ever for brands [...]

Cosmetic Brand “Lush” to Hold Event to Raise Awareness on Animal Testing

SEOUL, Korea, Nov 15 (Korea Bizwire) – As more and more people raise their awareness on animal experimentation, cosmetic companies worldwide are responding to the call for more ethical consumption of cosmetics without involving animals in any form. On upcoming November 16, Lush Retail, the British cosmetic purveyor famous for fresh handmade cosmetics, will hold the first [...]