SEOUL, Nov. 21 (Korea Bizwire) – The brand value of Samsung Electronics Co. was ranked fifth worldwide in 2023, according to a report released by global brand consultancy Interbrand on Tuesday. According to Interbrand’s list of the Best Global Brands for 2023, Samsung’s brand value was estimated at US$91.4 billion, growing 4 percent from last year, [...]
SEOUL, July 1 (Korea Bizwire) — Fierce competition in the online shopping industry, which enjoyed massive growth during the pandemic, is resulting in declining brand value for some of the major players, an appraisal website showed Thursday. Brandstock, a South Korean market research firm that determines rankings of the top 100 local brands, said in [...]
SEOUL, Aug. 11 (Korea Bizwire) — The brand value of Samsung Electronics Co. is estimated at near 68 trillion won (US$57.3 billion), the largest among South Korean companies, a report showed Tuesday. Samsung’s brand value reached 67.7 trillion won this year, up 2 percent from a year ago, according to a brand consulting firm Interbrand. [...]
SEOUL, July 17 (Korea Bizwire) — A recent survey has revealed that women prioritize brand value and ethics when buying cosmetics products. Olive Young, one of the major health and beauty store chain in South Korea, conducted a survey of 2,000 female consumers during the period from June 17 to 24 in collaboration with beauty [...]
SEOUL, Aug. 27 (Korea Bizwire) — Samsung Electronics Co. remains by far the most valuable brand in South Korea despite a drop in its brand value, a report said Tuesday. Samsung Electronics, the world’s No. 1 memory chip and smartphone maker, topped the list of 50 leading brands in Asia’s fourth-largest economy with a valuation [...]
SEOUL, Sept. 30 (Korea Bizwire) — The brand value of South Korean leisure-related companies improved in the third quarter following the government’s new policy to cut work hours, data showed Sunday, while that of liquor firms lost ground. South Korea earlier reduced its maximum working hours to 40 hours plus 12 hours of overtime per [...]
SEOUL, Sept. 10 (Korea Bizwire) — South Korean tech behemoth Samsung Electronics Co. has seen its brand value spike nearly 60 percent on-year to near 90 trillion won (US$80.1 billion) this year, far outstripping other large companies, industry sources said Monday. Samsung Electronics, the world’s top maker of smartphones and memory chips, topped the recent [...]
SEOUL, Apr. 24 (Korea Bizwire) — The brand value of Korean Air Lines Co. has been dropping since the latest scandal surrounding the owner family erupted, and it may be outranked by its rival, according to an appraisal website Tuesday. The “share price” of Korean Air in the brand stock market, as rated by Brandstock, [...]
SEOUL, Feb. 2 (Korea Bizwire) — The brand value of Samsung Electronics Co. rose two notches from a year earlier to rank fourth in an annual report on the world’s most valuable brands, a British corporate valuation and strategy consultancy said Friday. The South Korean tech giant’s brand value jumped 39 percent to US$92.3 billion [...]
SEOUL, Oct. 12 (Korea Bizwire) – Samsung’s decision to stop selling and producing its Galaxy Note 7 phablet might have been a smart move, as it showed the company wasn’t afraid to take big steps to correct its mistakes, and can now move on to focus on the success of future projects. But what is [...]