SEOUL, June 20 (Korea Bizwire) – ‘Me-too marketing’ has become a prevalent formula among domestic airline companies. The practice refers to a marketing strategy where a company follows other businesses’ high-demand products or services. And although each airline is trying to keep its own individuality, they’re no longer hesitant to copy each other. First, the [...]
SEOUL, June 3 (Korea Bizwire) – A Seoulite purchased a plane ticket from Incheon to Hong Kong for 368,600 won ($310) in July 2015. But when he tried to cancel the trip a few months later, he was charged 216,000 won ($181) in cancellation fees. As such, there are instances where airline companies either charge [...]
SEOUL, May 24 (Korea Bizwire) – In order to improve safety of low-cost airlines, related laws have been revised. Korea Airports Corp., the company responsible for operations of 14 airports across the country (except Incheon International Airport), announced on May 21 that the National Assembly passed on April 29 a proposal to revise laws designed [...]