Byredo Archives | Be Korea-savvy

Byredo Opens Beauty Store in Garosugil to Target Young Generation

SEOUL, July 12 (Korea Bizwire) — Fashion and cosmetics retailer Shinsegae International Inc. announced on Wednesday that the global niche perfume brand Byredo had launched a beauty store in Garosugil, an upscale shopping district in southern Seoul. At the store, visitors have the opportunity to consult with professional consultants and try out all the available [...]

Niche Perfumes Carving Out a Place in S. Korea’s Fragrances Market

SEOUL Jan. 19 (Korea Bizwire) – The market for niche perfumes in South Korea has grown steadily in the past few years as a consumer mindset centering on the acquisition of “minor luxuries” and devotion to the highlighting of personal taste and artistic inclination has bloomed. According to industry insiders, sales of niche perfumes at [...]