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Restaurants, Cafés, Convenience Stores Become Meccas for Pokémon Fans

Restaurants, Cafés, Convenience Stores Become Meccas for Pokémon Fans

SEOUL, Feb. 23 (Korea Bizwire) – The popularity of Pokémon GO is gradually waning, but there are still millions of players flicking their fingers on their smartphone screens trying to “catch’em all.”  During the second week of February (February 6 to 10), an estimated 5.63 million people played Pokémon GO, which was a drop from [...]

Book Cafés: Hotspot Havens for Koreans

Book Cafés: Hotspot Havens for Koreans

SEOUL, Jan. 5 (Korea Bizwire) – One particular social trend finding prominence in 2016 was the “do-it-yourself” movement. In a society that places high importance on group activities, and emphasizes that everything be done “together,” the concept of dining alone, studying alone, or even drinking alone, seemed alien in the past, and these types of [...]

Food Companies Set up Shop for Face-To-Face Marketing with Consumers

Food Companies Set up Shop for Face-To-Face Marketing with Consumers

SEOUL, Nov. 17 (Korea Bizwire) – Food and snack companies are reaching out to consumers through face-to-face encounters at cafes and restaurants, and reaping multiple benefits of upgrading their company image, testing new products and increasing sales, industry officials said Thursday.  Binggrae in March gave its Banana-flavored Milk, a product that has survived for 40 [...]

Starbucks’ Late Opening Hours in Korea Reflect Country’s Rigorous Work Culture

Starbucks’ Late Opening Hours in Korea Reflect Country’s Rigorous Work Culture

SEOUL, Nov. 7 (Korea Bizwire) – If there’s one thing about Korean culture that foreigners may find interesting, it could be the country’s nightlife. Koreans not only work late hours, but are seemingly most active at nights, and there are few city neighborhoods without 24-hour franchise cafés or restaurants on standby for late-night customers.  A [...]

Latest Marketing Trends Focus on Experience, Culture

Latest Marketing Trends Focus on Experience, Culture

SEOUL, June 21 (Korea Bizwire) – Seasonal sales and promotional events at retail stores are becoming too mundane, so companies are shifting their focus to try to connect with consumers and provide an engaging shopping experience. Unique and unconventional marketing methods that encourage consumer participation and trigger emotions are becoming popular in Korea. Fila Originale, [...]

Seoul Opens First Career Support Café

Seoul Opens First Career Support Café

SEOUL, May 30 (Korea Bizwire) – The Seoul city government opened its first career support café in a bustling university neighborhood on Monday with young adults scrambling to secure favorable employment in a continuously tough job market.  The Seoul Metropolitan Government said it equipped the café, located near Hongik University in western Seoul, with seminar rooms, [...]