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Coffee Franchise Named After Australian Barista Thrives in South Korea

Coffee Franchise Named After Australian Barista Thrives in South Korea

SEOUL, June 5 (Korea Bizwire) – Paul Bassett – a coffee franchise named after an Australian barista – has just celebrated the opening of its 80th coffeehouse in South Korea. Operated by M’s Seed, a Maeil Holdings affiliate, the franchise was launched in September 2009 introducing “specialty coffee,” a concept that was unfamiliar to locals [...]

Local Government Offers Big Data for Prospective Restaurant and Café Owners

Local Government Offers Big Data for Prospective Restaurant and Café Owners

SUWON, South Korea, April 5 (Korea Bizwire) – One of the biggest challenges for prospective restaurant and café owners is to pick the right spot. The Gyeonggi Provincial Government has decided to provide some insight for these candidates to help them make the best decisions using local big data.  The data, relating to 5,517 commercial [...]

Restaurants, Cafés, Convenience Stores Become Meccas for Pokémon Fans

Restaurants, Cafés, Convenience Stores Become Meccas for Pokémon Fans

SEOUL, Feb. 23 (Korea Bizwire) – The popularity of Pokémon GO is gradually waning, but there are still millions of players flicking their fingers on their smartphone screens trying to “catch’em all.”  During the second week of February (February 6 to 10), an estimated 5.63 million people played Pokémon GO, which was a drop from [...]

Book Cafés: Hotspot Havens for Koreans

Book Cafés: Hotspot Havens for Koreans

SEOUL, Jan. 5 (Korea Bizwire) – One particular social trend finding prominence in 2016 was the “do-it-yourself” movement. In a society that places high importance on group activities, and emphasizes that everything be done “together,” the concept of dining alone, studying alone, or even drinking alone, seemed alien in the past, and these types of [...]

Food Companies Set up Shop for Face-To-Face Marketing with Consumers

Food Companies Set up Shop for Face-To-Face Marketing with Consumers

SEOUL, Nov. 17 (Korea Bizwire) – Food and snack companies are reaching out to consumers through face-to-face encounters at cafes and restaurants, and reaping multiple benefits of upgrading their company image, testing new products and increasing sales, industry officials said Thursday.  Binggrae in March gave its Banana-flavored Milk, a product that has survived for 40 [...]

Starbucks’ Late Opening Hours in Korea Reflect Country’s Rigorous Work Culture

Starbucks’ Late Opening Hours in Korea Reflect Country’s Rigorous Work Culture

SEOUL, Nov. 7 (Korea Bizwire) – If there’s one thing about Korean culture that foreigners may find interesting, it could be the country’s nightlife. Koreans not only work late hours, but are seemingly most active at nights, and there are few city neighborhoods without 24-hour franchise cafés or restaurants on standby for late-night customers.  A [...]