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Unusual Animal Protection Campaign Draws Public Attention

Unusual Animal Protection Campaign Draws Public Attention

SEOUL, Jan. 8 (Korea Bizwire) — A rather unusual animal protection campaign depicting animals as mysterious and attractive creatures is drawing public attention. On Tuesday, Innocean Worldwide Inc., one of South Korea’s leading advertising agencies, uploaded a video clip titled ‘Super Animal Fur’ on YouTube. The video follows a poacher who is after the fur [...]

National Fire Agency Launches CPR Awareness Campaign

National Fire Agency Launches CPR Awareness Campaign

SEOUL, Sept. 2 (Korea Bizwire) — The National Fire Agency (NFA) will hold a week-long “Heart Racing 100″ campaign from Monday to make cardiopulmonary resuscitation (CPR) fun to learn. The campaign will proceed with a “Heart Racing Dance,” which expresses cardiopulmonary resuscitation methods. Users will post short video of themselves dancing on Tik Tok, the [...]

Campaign Encourages Koreans to Abstain from Online Orders to Give Delivery Workers Days Off

Campaign Encourages Koreans to Abstain from Online Orders to Give Delivery Workers Days Off

SEOUL, Aug. 14 (Korea Bizwire) — Recently, there has been a campaign on SNS to “not order parcels” so that delivery workers can get a proper rest. The move came after the Korean Confederation of Trade Unions (KCTU) proposed a campaign for the public to join forces to guarantee that workers would be able to [...]

221 mln Coins Reborn as Banknotes

221 mln Coins Reborn as Banknotes

SEOUL, Jun. 21 (Korea Bizwire) — The Bank of Korea (BOK) said Thursday that it conducted a month-long “Pan-National Coin Exchange Campaign” in May, exchanging a total of 221 million coins worth 32.2 billion won (US$27.7 million) for banknotes. The campaign was led by the Korea Federation of Banks, Korean Federation of Community Credit Cooperatives, [...]

4D Theater Highlights Campaign to Increase Awareness of Disabilities

4D Theater Highlights Campaign to Increase Awareness of Disabilities

SEOUL, Jun. 11 (Korea Bizwire) — The “Campaign to Increase the Awareness of the Disabled through Culture” that the Ministry of Culture, Sports and Tourism (MCST) jointly conducted with Lotte Cultureworks Co., the retail giant Lotte Group’s cinema affiliate, is drawing attention. Some 70 ordinary citizens who visited Lotte Cinema Cheongnyangni Branch in Seoul participated [...]

S. Korea Unveils ‘Tobacco Endgame’ Plan to Get People to Quit Smoking

S. Korea Unveils ‘Tobacco Endgame’ Plan to Get People to Quit Smoking

SEOUL, May 21 (Korea Bizwire) – South Korea unveiled its “tobacco endgame” plan that calls for adopting uniform, plain packaging for all cigarettes and more graphic warning labels to push people to quit smoking, the government said Tuesday. The comprehensive endeavor, reached by the public health policy review committee, aims to lower the smoking rate [...]

Cheil Worldwide, Kakao Launch Drunk Driving Campaign

Cheil Worldwide, Kakao Launch Drunk Driving Campaign

SEOUL, Mar. 14 (Korea Bizwire) — Advertising agency Cheil Worldwide Inc. and Internet portal Kakao Corp. recently launched a unique campaign to prevent drunk driving, which has increased public interest due to the Yoon Chang-ho Act. Cheil announced on Wednesday that its joint campaign with Kakao called ‘Redceipt’ is gaining significant attention from the public. [...]

Cigarette Sales Down 1.1 pct on Campaign, Higher Prices

Cigarette Sales Down 1.1 pct on Campaign, Higher Prices

SEJONG, Sept. 19 (Korea Bizwire) — Sales of cigarettes in South Korea declined 1.1 percent in the first eight months of 2018 from a year earlier due to a government-led anti-smoking campaign and higher prices, data showed Wednesday. South Korean smokers purchased 2.31 billion 20-cigarette packs in the January-August period, compared with the previous year’s [...]