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Hyundai Motor to Host “2020 Longest Run” Campaign

Hyundai Motor to Host “2020 Longest Run” Campaign

SEOUL, June 17 (Korea Bizwire) — Hyundai Motor Co. announced on Tuesday that it will host the “2020 Longest Run” campaign. This campaign, one of Hyundai Motor’s flagship corporate social responsibility (CSR) programs, is designed to contribute to creating a better world through afforestation. After downloading an exclusive app, participants can make a donation for [...]

Hyundai Motor Unveils BTS Video to Promote Sustainability on Earth Day

Hyundai Motor Unveils BTS Video to Promote Sustainability on Earth Day

SEOUL, April 23 (Korea Bizwire) — Hyundai Motor Co., South Korea’s biggest carmaker by sales, unveiled a special campaign video starring K-pop boy band BTS encouraging the global use of hydrogen on Wednesday, to celebrate Earth Day. The video talks about the ‘precious language of mother nature’ to emphasize the importance of sustainability when leaving [...]

Medical Authorities to Hold Cheer Campaign to Thank Medical Staff

Medical Authorities to Hold Cheer Campaign to Thank Medical Staff

SEOUL, April 17 (Korea Bizwire) — The Central Disaster and Safety Countermeasures Headquarters announced plans for a new cheering campaign for medical staff fighting on the frontlines against the coronavirus, an initiative that was scheduled to being on Thursday. The campaign, titled the ‘Thanks to You Challenge’, aims to thank the medical staff leading the [...]

Seoul to Go Blue to Thank Virus-fighting Medical Workers

Seoul to Go Blue to Thank Virus-fighting Medical Workers

SEOUL, April 16 (Korea Bizwire) — Seoul’s major landmarks will emit blue light until the middle of May to express gratitude to South Korean medical workers dedicated to preventing the spread of the new coronavirus outbreak, the municipal government said Thursday. Under the so-called Blue Light Campaign, the capital’s key landmarks, such as Seoul City [...]

BTS Sends Out Message of Encouragement as Korea Struggles to Fight Coronavirus

BTS Sends Out Message of Encouragement as Korea Struggles to Fight Coronavirus

SEOUL, March 23 (Korea Bizwire) — K-pop boy band BTS sent out a message of encouragement for South Koreans Monday as the country struggles to stem the spread of COVID-19. The video message was uploaded on BTS’ official YouTube account and its “Love Myself” campaign account on Twitter, in response to a request by a [...]

Seoul City Launches Mask Exchange Program

Seoul City Launches Mask Exchange Program

SEOUL, March 17 (Korea Bizwire) — The Seoul Metropolitan Government is launching a “Good-hearted Mask” campaign to help increase the stocks of KF80 or KF94 masks available to health care workers and other vulnerable citizens. Individuals donating KF80 or KF94 masks will receive a “Good-hearted Mask” set consisting of cotton masks and portable hand sanitizer. [...]

Unusual Animal Protection Campaign Draws Public Attention

Unusual Animal Protection Campaign Draws Public Attention

SEOUL, Jan. 8 (Korea Bizwire) — A rather unusual animal protection campaign depicting animals as mysterious and attractive creatures is drawing public attention. On Tuesday, Innocean Worldwide Inc., one of South Korea’s leading advertising agencies, uploaded a video clip titled ‘Super Animal Fur’ on YouTube. The video follows a poacher who is after the fur [...]

National Fire Agency Launches CPR Awareness Campaign

National Fire Agency Launches CPR Awareness Campaign

SEOUL, Sept. 2 (Korea Bizwire) — The National Fire Agency (NFA) will hold a week-long “Heart Racing 100″ campaign from Monday to make cardiopulmonary resuscitation (CPR) fun to learn. The campaign will proceed with a “Heart Racing Dance,” which expresses cardiopulmonary resuscitation methods. Users will post short video of themselves dancing on Tik Tok, the [...]

Campaign Encourages Koreans to Abstain from Online Orders to Give Delivery Workers Days Off

Campaign Encourages Koreans to Abstain from Online Orders to Give Delivery Workers Days Off

SEOUL, Aug. 14 (Korea Bizwire) — Recently, there has been a campaign on SNS to “not order parcels” so that delivery workers can get a proper rest. The move came after the Korean Confederation of Trade Unions (KCTU) proposed a campaign for the public to join forces to guarantee that workers would be able to [...]