SEOUL, Jun. 3 (Korea Bizwire) – South Korean beer maker Oriental Brewery Co. (OB) posted an advertisement supporting sexual minorities on the occasion of the 20th Seoul Queer Culture Festival on Saturday. In fact, OB has become one of the top corporate supporters of sexual minorities among South Korean companies. Cass, the flagship lager beer brand [...]
SEOUL, Jan. 22 (Korea Bizwire) — The beer trade deficit surpassed $100 million for the first time in South Korean history last year, as consumers are increasingly electing to imbibe foreign brews. Trade data collected by the Korea Customs Service showed last year’s beer imports stood at $263 million, 44.9 percent higher than in 2016. [...]
SEOUL, Nov. 20 (Korea Bizwire) – Exuberant celebrity chef Gordon Ramsay visited the Conrad Hotel in Yeouido on November 18, where he extolled the virtues of Korean beer, in particular Cass, for which he is a celebrity endorsement model. Ramsay, who described himself as a fan of Korean cuisine since more than fifteen years ago, [...]
SEOUL, Jul. 25 (Korea Bizwire) — South Korean breweries have been on a roll as of late, surpassing sales of imported beers after steady growth over the past three months, according to one of the biggest supermarket chains in the country. HomePlus said on Monday sales of domestically brewed beers accounted for over 50 percent [...]
SEOUL, Aug. 9 (Korea Bizwire) - The Ministry of Food and Drug Safety launched an investigation after it received consumers’ complaints that they noticed a strong smell of disinfectant when they opened a Cass can, Oriental Brewery’s flagship product. As it fuels fears among consumers, the rumor seems to have a bad effect on its sales. [...]
![[Feature] Game Starts for “Throne of Beer”](http://koreabizwire.com/wp/wp-content/uploads/2014/04/beer-203855_640.jpg "[Feature] Game Starts for “Throne of Beer”")
SEOUL, Korea, April 15, 2014 (Korea Bizwire) – This year, there will be two big international sporting events such as the FIFA World Cup in Brazil and the Asian Games in Incheon. Traditionally, in the year with the big sports events, the sale of beer increased significantly as people would enjoy the games drinking beer. [...]