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K-pop Fever Prompts Luxury Brands to Recruit S. Korean Singers as Brand Ambassadors

K-pop Fever Prompts Luxury Brands to Recruit S. Korean Singers as Brand Ambassadors

SEOUL, Jan. 25 (Korea Bizwire) — The worldwide popularity of K-pop is pushing global luxury brands to reach out to Korean celebrities. Jimin of K-pop super group BTS was recently selected to become Christian Dior’s brand ambassador. Another BTS member J-Hope participated in the Louis Vuitton Men’s Autumn-Winter 2023 Show last Thursday in Paris, France. [...]

Patent Office Cracks Down on Unauthorized Use of Celebrities’ Faces and Names

Patent Office Cracks Down on Unauthorized Use of Celebrities’ Faces and Names

DAEJEON, June 9 (Korea Bizwire) — Any unauthorized use of the faces and names of celebrities such as K-pop supergroup BTS and football star Son Heung-min will be regarded as unfair competition practice and result in legal consequences. The Korea Intellectual Property Office (KIPO) announced that an amendment to the Unfair Competition Prevention and Trade [...]

TV Queens Set to Return to Small Screen in Fall

TV Queens Set to Return to Small Screen in Fall

SEOUL, Aug. 20 (Korea Bizwire) — The South Korean entertainment scene is expected to experience a heated-up competition this fall among breakout A-list celebrities who will return to the small screen after years of absence. JTBC will open up the “star wars” with the melodrama “Lost,” starring Cannes-winning Jeon Do-yeon, premiering on Sept. 4. Choosing [...]

Regulated Media Reporting on Celebrity Suicide Can Mitigate Werther Effect: Study

Regulated Media Reporting on Celebrity Suicide Can Mitigate Werther Effect: Study

SEOUL, July 23 (Korea Bizwire) — A transition in the style of media reporting on suicide committed by celebrities leads to a reduction in the suicide rate among non-celebrities, a recent study showed. A research team from Samsung Medical Center conducted a study on the changes in the suicide rate in South Korea between 2005 [...]

Anger Mounts over Deepfake Porn Targeting Korean Female Celebs; More than 330,000 Sign Petition

Anger Mounts over Deepfake Porn Targeting Korean Female Celebs; More than 330,000 Sign Petition

SEOUL, Jan. 14 (Korea Bizwire) — Following a heated scandal over Luda, a chatbot that ended up being unplugged amid controversies over its hypersexualization and unfiltered comments on sexual minorities, South Korea faces another socio-technological issue on how to tackle artificial intelligence technology that targets real, living celebrities as victims of deepfake porn. On Wednesday, [...]

Celebrities Embroiled in Accusations of Academic Plagiarism

Celebrities Embroiled in Accusations of Academic Plagiarism

SEOUL, Jan. 6 (Korea Bizwire) — A number of South Korean celebrities have recently come under fire for plagiarizing academic papers. Singer Hong Jin-young and popular history lecturer Seol Min-seok recently issued official apologies following accusations that they had committed plagiarism while writing their master’s theses. Experts argue that thesis requirements for public figures and [...]

Revised Law to Allow Prominent Pop Celebrities to Defer Enlistment

Revised Law to Allow Prominent Pop Celebrities to Defer Enlistment

SEOUL, Dec. 22 (Korea Bizwire) — The government on Tuesday promulgated a revised law that allows pop culture celebrities credited with contributing to improving the country’s image to postpone their mandatory military service, the defense ministry said. The revised Military Service Act — which passed the National Assembly early this month and was approved by [...]