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Automakers Scramble to Recruit Superstars as Brand Ambassadors

Automakers Scramble to Recruit Superstars as Brand Ambassadors

SEOUL, Sept. 7 (Korea Bizwire) — Automakers are gaining attention after appointing popular celebrities as brand ambassadors, despite the lack of in-person interaction with consumers following the coronavirus outbreak. Hyundai Motor Co. has appointed K-pop sensation BTS as brand ambassadors for IONIQ, Hyundai’s EV brand. The company recently unveiled a song and music video titled [...]

S. Korean Celebrities Read Books to Housebound Children

S. Korean Celebrities Read Books to Housebound Children

SEOUL, April 10 (Korea Bizwire) — Save the Children, a nongovernment organization for international relief and development, is conducting a “Save with Stories” challenge in which popular stars read fairy tales. The challenge was arranged with a number of South Korean celebrities reading children’s stories out loud to help kids who are home-bound during quarantine [...]

Celebrities Exposed to Social Media Comments After Death

Celebrities Exposed to Social Media Comments After Death

SEOUL, Jan. 28 (Korea Bizwire) — The social media accounts of celebrities who committed suicide after suffering from malicious comments are still exposed to negative comments. The Instagram account of singer and actress Sulli, who passed away in October last year, has been visited by a steady stream of Internet users. Some 100 comments were [...]

S. Korean Celebrities Hounded by Stalkers

S. Korean Celebrities Hounded by Stalkers

SEOUL, Dec. 18 (Korea Bizwire) — For many celebrities, going off camera is the only chance for rest. Even that, however, is becoming increasingly difficult when they are followed by overly enthusiastic fans who are constantly probing into every aspect of their private lives. Celebrities in South Korea have begun to talk about the pain [...]

Netizens Volunteer to Remove Malicious Search Keywords for Celebrities

Netizens Volunteer to Remove Malicious Search Keywords for Celebrities

SEOUL, Nov. 25 (Korea Bizwire) — Typing in the name of a girl group celebrity on a search portal returns with insulting ‘suggest keywords,’ including some related to the exposure of certain parts of the body. These keywords remain on the internet despite the risk of defamation and sexual harassment against the celebrities in question. [...]

More Korean Celebrities Opting for Small, Private, Secret Weddings

More Korean Celebrities Opting for Small, Private, Secret Weddings

SEOUL, May 22 (Korea Bizwire) – An increasing number of South Korean celebrities are choosing smaller, private weddings, or even keeping their marriage secret until after the ceremony.  The latest surprise to fans came from actress and singer Sung Yu-ri last week, when she announced on May 15 on her official fan site that she [...]