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Cheil Worldwide Launches AI-Powered ‘Dogppelgänger’ Campaign to Boost Pet Adoption

SEOUL, Feb. 19 (Korea Bizwire) — Cheil Worldwide has unveiled an innovative adoption campaign in collaboration with YouTube channel ‘King of Positivity, Kim Ttangkong,’ introducing ‘Dogppelgänger’—a service that uses artificial intelligence (AI) to match individuals with their lookalike rescue dogs. The name ‘Dogppelgänger’ is a fusion of ‘dog’ and ‘doppelgänger,’ reflecting the campaign’s AI-driven approach [...]

Cheil Worldwide to Lead BYD’s Electric Vehicle Launch Campaign in South Korea

SEOUL, Jan. 24 (Korea Bizwire) — Cheil Worldwide announced on January 23 that it will spearhead the marketing launch of BYD’s passenger vehicle brand in South Korea, marking a significant move by the world’s largest electric vehicle manufacturer into the Korean market. The agency has already begun its campaign, releasing the first promotional video for BYD’s [...]

South Korean Brands Turn to Immersive Experiences to Woo Customers

SEOUL, Sept. 20 (Korea Bizwire) – In a bid to strengthen consumer connections and maximize brand experiences, South Korea’s advertising industry is increasingly turning to experiential marketing strategies. This approach, which goes beyond simply promoting products or services, allows consumers to actively participate and engage with brands, effectively building stronger emotional bonds. One recent example of [...]

Advertising Agency Opens New-concept Online Shopping Mall

SEOUL, Nov. 10 (Korea Bizwire) — The South Korea’s largest ad agency is making forays into the e-commerce market. Cheil Worldwide Inc., an advertisement unit of Samsung Group, announced on Monday that it had opened a new-concept online shopping mall ‘GETTT’ that is an experience-based e-commerce platform. GETTT is an abbreviation of the words ‘Get [...]

Ad Agency’s Contrarian Advertisement Draws Attention from Job Seekers

SEOUL, July 9 (Korea Bizwire) — Cheil Worldwide Inc., the advertising arm of Samsung Group, announced on Wednesday that its contrarian-concept advertisement created for the recruitment of consultants for Samsung Life Insurance Co. is drawing significant attention from job seekers. The newly-released advertisement depicts a job interview scene in which a group of candidates who [...]

Cheil Worldwide, Kakao Launch Drunk Driving Campaign

SEOUL, Mar. 14 (Korea Bizwire) — Advertising agency Cheil Worldwide Inc. and Internet portal Kakao Corp. recently launched a unique campaign to prevent drunk driving, which has increased public interest due to the Yoon Chang-ho Act. Cheil announced on Wednesday that its joint campaign with Kakao called ‘Redceipt’ is gaining significant attention from the public. [...]

Samsung Electronics Shutters Mobile Content Offerings

SEOUL, March 8 (Korea Bizwire) — One by one, Samsung Electronics is pulling the plug on its mobile content offerings. Though the South Korean tech giant leaped into the mobile content and services market to make maximum use of its dominant position as the world’s largest smartphone maker, attempts to dislodge firmly entrenched market incumbents [...]

Advertising Market Grows to Record Size, Dominated by Top 10 Firms

SEOUL, April 17 (Korea Bizwire) – South Korea’s advertising market reached 14.7 trillion won (US$12.95 billion) last year, with more than 70 percent of it dominated by the top three firms, an industry study showed Monday. Last year’s market size is 8.1 percentage points bigger than the previous year’s 13.7 trillion won, according to the [...]

Prosecutors Raid Samsung’s Ad Unit over Influence-Peddling Scandal

SEOUL, Nov. 15 (Korea Bizwire) – Prosecutors raided the offices of Cheil Worldwide Inc., the advertising unit of the country’s largest business group Samsung, on Tuesday over its alleged involvement in a snowballing influence-peddling scandal rocking the country. The prosecution team looking into the Choi Soon-sil scandal said its investigators raided the ad agency located [...]

Cheil Worldwide to Jack up Investment, Hiring

SEOUL, June 15 (Korea Bizwire) – Cheil Worldwide Inc., the advertising unit of the Samsung Group, plans to raise its investment and hiring this year after its negotiations to sell a controlling stake to a French advertising giant fell apart, industry sources said Wednesday. The company, part of South Korea’s largest family-controlled conglomerate, plans to [...]