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Cheil Worldwide, Kakao Launch Drunk Driving Campaign

Cheil Worldwide, Kakao Launch Drunk Driving Campaign

SEOUL, Mar. 14 (Korea Bizwire) — Advertising agency Cheil Worldwide Inc. and Internet portal Kakao Corp. recently launched a unique campaign to prevent drunk driving, which has increased public interest due to the Yoon Chang-ho Act. Cheil announced on Wednesday that its joint campaign with Kakao called ‘Redceipt’ is gaining significant attention from the public. [...]

Advertising Market Grows to Record Size, Dominated by Top 10 Firms

Advertising Market Grows to Record Size, Dominated by Top 10 Firms

SEOUL, April 17 (Korea Bizwire) – South Korea’s advertising market reached 14.7 trillion won (US$12.95 billion) last year, with more than 70 percent of it dominated by the top three firms, an industry study showed Monday.  Last year’s market size is 8.1 percentage points bigger than the previous year’s 13.7 trillion won, according to the [...]

Prosecutors Raid Samsung’s Ad Unit over Influence-Peddling Scandal

Prosecutors Raid Samsung’s Ad Unit over Influence-Peddling Scandal

SEOUL, Nov. 15 (Korea Bizwire) – Prosecutors raided the offices of Cheil Worldwide Inc., the advertising unit of the country’s largest business group Samsung, on Tuesday over its alleged involvement in a snowballing influence-peddling scandal rocking the country.  The prosecution team looking into the Choi Soon-sil scandal said its investigators raided the ad agency located [...]

Cheil Worldwide to Jack up Investment, Hiring

Cheil Worldwide to Jack up Investment, Hiring

SEOUL, June 15 (Korea Bizwire) – Cheil Worldwide Inc., the advertising unit of the Samsung Group, plans to raise its investment and hiring this year after its negotiations to sell a controlling stake to a French advertising giant fell apart, industry sources said Wednesday.  The company, part of South Korea’s largest family-controlled conglomerate, plans to [...]

Koreans Spend More Than Two Hours on Smartphone Apps Daily

Koreans Spend More Than Two Hours on Smartphone Apps Daily

SEOUL, Sept. 22 (Korea Bizwire) – South Koreans spend more than two hours using smartphone applications every day on average, a study showed Tuesday, with teenagers being the most app-dependent generation among the age groups surveyed. The survey taken by Cheil Worldwide, an advertisement arm of Samsung Group, showed that the average South Korean spends 2 [...]

Seoul Women Turn out Boldest When It Comes to Romantic Relationship…Survey

Seoul Women Turn out Boldest When It Comes to Romantic Relationship…Survey

SEOUL, Dec. 24 (Korea Bizwire) — A survey on women’s attitude toward romantic relationship revealed that Korean women were much more forthcoming than their counterparts in China and Japan. Cheil Worldwide, Korea’s largest ad agency under the umbrella of Samsung Group, said this on December 23 based on a survey on 300 women (100 each for one [...]