chinese e-commerce Archives

Chinese E-commerce Platform Temu Under Fire for Aggressive Marketing in S. Korea

SEOUL, Feb. 20 (Korea Bizwire) – Chinese online shopping platform Temu came under fire for its aggressive marketing tactics to lure customers in South Korea, industry sources said Tuesday. The direct purchase app, run by Chinese company PDD Holdings, has emerged as one of the popular shopping destinations for budget-conscious Korean consumers by giving away [...]

KOTRA: “Chinese Consumers More Concerned about Product Authenticity than Price”

SEOUL, June 27 (Korea Bizwire) – Chinese consumers, particularly women in their twenties and thirties who make direct online purchases, tend to prefer authentic products manufactured abroad. The Korea Trade-Investment Promotion Agency (KOTRA) released a report entitled “China’s International E-Commerce Trends and Our Market Expansion Strategy” on Sunday, June 26. China’s e-commerce market is growing rapidly, [...]