Following Four Years of FMCG Slowdown and Explosive Digital Growth in China, Shopper Attitude and Loyalty Towards Brands is Mostly Unchanged

BEIJING, Oct. 24 (Korea Bizwire) — Following four years of significant growth in China, e-commerce continues to steadily gain acceptance among consumers, bringing about some clear and noticeable changes to shopping and consumption habits.  However, according to volume two of Bain & Company and Kantar Worldpanel’s 2017 China shopper report, Keeping up with China’s Shoppers [...]