Chungju Archives | Be Korea-savvy
Chungju’s Unique Online Marketing Methods Pique Curiosity of Facebook, YouTube

Chungju’s Unique Online Marketing Methods Pique Curiosity of Facebook, YouTube

CHUNGJU, Nov. 8 (Korea Bizwire) – The city of Chungju has gone viral, or more specifically, its marketing efforts have gone viral, as its promotions uploaded onto social networking sites have enjoyed explosive popularity. Completely upending the preconceptions associated with government, the city’s marketing exploits have even the caught the eye of tech giants Facebook [...]

Trickle Up Effect? Lotte Declares Plans to Change Work Culture

Trickle Up Effect? Lotte Declares Plans to Change Work Culture

SEOUL, Aug. 23 (Korea Bizwire) –The committee tasked with revamping Lotte’s company culture revealed on August 22 that it had convened a meeting at a Lotte beverage factory in Chungju. One of the noteworthy topics discussed at the meeting was the idea for a “reverse mentoring” initiative to encourage understanding between employees of different ages [...]

South Korean Farmers Look to Tropical Fruits Amid Scorching Heat

South Korean Farmers Look to Tropical Fruits Amid Scorching Heat

SEOUL, Aug. 11 (Korea Bizwire) — With the sweltering summer heat showing no signs of relenting, an increasing number of South Korean farmers in inland areas such as Chungju are taking advantage of the extreme weather and turning their attention to growing tropical fruits. In the past, tropical fruits such as passion fruit, which originates in [...]

Chungju a New Mecca for Tropical Fruits

Chungju a New Mecca for Tropical Fruits

CHUNGJU, May 20 (Korea Bizwire) – Chungju is a city in North Chungcheong Province famous for its apple orchards, but is now steadily expanding its agricultural production to tropical fruits.  For the first time last year, Chungju cultivated passion fruits, which are native to tropical and subtropical regions. One passion fruit contains 36 percent of the recommended [...]

Chinese Tourists Look Beyond Seoul and Jeju

Chinese Tourists Look Beyond Seoul and Jeju

SUWON, Nov.12 (Korea Bizwire) – Chinese tourists are increasingly exploring destinations in Korea other than Seoul and Jeju. There has also been a change in their travel patterns, with a shift from ‘just passing by’ to ‘staying for more than a day’ excursions. As a result, local governments are taking measures to attract Chinese visitors. [...]