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South Korean Consumers Embrace Budget-Friendly, Small-Packaging Trends Amid High Inflation

SEOUL, Dec. 17 (Korea Bizwire) – A new analysis of social media data reveals that South Korean consumers are increasingly adopting cost-conscious spending habits, focusing on low-priced and small-packaged products. This shift reflects a growing emphasis on economic efficiency in response to prolonged inflation. Rising Concerns About Inflation According to KPR Digital Communication Research Institute, [...]

South Korean Marketing Giant Forecasts Seven Key Consumer Trends for 2025

SEOUL, Dec. 11 (Korea Bizwire) – A major South Korean advertising agency has identified seven emerging consumer trends that it says will shape markets in 2025, highlighting shifts in everything from luxury consumption to climate-responsive behaviors. Daehong Communications, in its “2025 D.Life Signal Report” released on December 10, outlined several key “signals of change” that it [...]

South Korean Consumers Embrace ‘Newmiliar’ Products in 2024, Online Retailer Reports

SEOUL, Dec. 5 (Korea Bizwire) – CJ OnStyle, a major South Korean online retailer, has identified “newmiliar” as the defining consumer trend of 2024, describing a preference for products that combine familiarity with innovative twists. The term “newmiliar,” a portmanteau of “new” and “familiar,” emerged from the company’s analysis of sales data across its most popular [...]

South Korean Consumers Embrace ‘Wiser Wallets’ Amid Persistent Inflation, Report Finds

SEOUL, Nov. 15 (Korea Bizwire) – In response to ongoing inflation, South Korean consumers are expected to evolve beyond simple cost-cutting measures to adopt more sophisticated “wiser wallets” spending patterns in the coming year, according to a new global consumer trends report. The “2025 Global Consumer Trends Report,” released on November 14 by global data analytics [...]

Gov’t Unveils Measures to Address Consumer Complaints in Wedding Industry

SEOUL, Nov. 14 (Korea Bizwire) — The government unveiled a package of measures aimed at addressing long-standing consumer complaints in the wedding industry Thursday, which has often been cited as a significant factor driving up the high costs of marriage. The measures were introduced at an economic ministers’ meeting in Seoul, led by Finance Minister [...]

South Korean Streaming Services Face Scrutiny Over Consumer Rights

SEOUL, Oct. 9 (Korea Bizwire) – South Korean consumers are grappling with inconvenient cancellation processes and limited refund policies in the country’s burgeoning video streaming market, according to a recent government investigation. The Korea Consumer Agency and Democratic Party lawmaker Min Byoung-dug released findings on October 8 from their joint study of six major streaming providers, including [...]

Consumer Inflation Slows to 3 1/2-year Low of 1.6 Pct in Sept.

SEOUL, Oct. 2 (Korea Bizwire) — South Korea’s consumer prices slowed to the lowest level in 3 1/2 years in September, falling below 2 percent for the first time since early 2021, data showed Wednesday. Consumer prices, a key gauge of inflation, rose 1.6 percent on-year last month, compared with a 2 percent increase a [...]

Consumer Sentiment Down for 2nd Month in September

SEOUL, Sept. 25 (Korea Bizwire) — South Korea’s consumer sentiment slipped for a second straight month in September due to a delay in the recovery of domestic demand, a central bank poll showed Wednesday. The composite consumer sentiment index stood at 100 this month, down from the previous month’s 100.8, according to the survey conducted [...]

Consumer Inflation Slows to 41-month Low in August

SEOUL, Sept. 3 (Korea Bizwire) — South Korea’s consumer prices slowed to the lowest level in nearly 3 1/2 years in August on easing prices of farm produce and global oil, data showed Tuesday. Consumer prices, a key gauge of inflation, rose 2 percent on-year last month, compared with a 2.6 percent on-year rise a [...]

Food Delivery App Reveals Shifting Consumer Trends Amid Economic Pressures

SEOUL, Aug. 29 (Korea Bizwire) – Baemin, South Korea’s leading food delivery application, has unveiled new insights into consumer behavior, highlighting a growing focus on cost-saving measures and personalized dining experiences. Woowa Brothers, the company behind Baemin, announced on August 28 that 7 out of 10 users now utilize the app’s search filter to find restaurants [...]