consumers Archives | Be Korea-savvy
E-commerce Battleground Turns to ‘Easy Returns’

E-commerce Battleground Turns to ‘Easy Returns’

SEOUL, Feb. 18 (Korea Bizwire) — The e-commerce industry, which has long emphasized “fast delivery,” is now expanding its services, with competition now turning to offering “easy returns”. South Korea’s major shopping portal 11st said Monday that it has introduced a service to offset return costs caused by customers exchanging products, in which an insurance [...]

‘Infection Through Delivery’ Scares Consumers

‘Infection Through Delivery’ Scares Consumers

SEOUL, Feb. 6 (Korea Bizwire) — The coronavirus outbreak has resulted in worry among South Koreans purchasing goods directly from China over the risk of infection through delivered goods. The Korea Customs Service reported that incoming products from China accounted for as much as 33 percent of the foreign direct purchase market, ranking second after [...]

More “Consumption for Me” During Lunar New Year Holiday

More “Consumption for Me” During Lunar New Year Holiday

SEOUL, Jan. 29 (Korea Bizwire) – During the Lunar New Year holiday, consumers focused on products for themselves and invested in themselves. CJ O Shopping Co., a South Korean cable home shopping channel, analyzed sales during the Lunar New Year holiday from January 24 to 27. The results showed that the amount of orders for foreign and [...]

Fashion Consumers Choose Preferred Brands Based on Values and Principles

Fashion Consumers Choose Preferred Brands Based on Values and Principles

SEOUL, Dec. 31 (Korea Bizwire) — Instead of following the uniform trend and falling into a groove, 2020 will be the year of consumers choosing their preferred brands based on the beliefs and values they seek. The Samsung Fashion Institute said Monday that consumers’ needs will be increasingly fragmented next year and brands are also [...]

Millennials, Women, and Seniors to Lead Consumption Over the Next 10 Years

Millennials, Women, and Seniors to Lead Consumption Over the Next 10 Years

SEOUL, Dec. 30 (Korea Bizwire) — A business forecast argues that consumers including millennials, women, and seniors, and enterprises focusing on digital innovation will lead business trends in the 2020s. Woori Finance Research Institute, a research unit of Woori Financial Group, introduced seven keywords for future business in a report released on Sunday. The seven [...]

N. Korean Food Exhibition Sheds Light on Consumer Trends

N. Korean Food Exhibition Sheds Light on Consumer Trends

SEOUL, Nov. 18 (Korea Bizwire) — North Koreans are also interested in luxuries instead of necessities when it comes to dining culture, according to a recent exhibition. From November 11 to 14, the Pyongyang International Agriculture and Foodstuff Exhibition took place at the Pyongyang Indoor Stadium, shedding insight on food trends among North Koreans. According [...]

S. Korean Companies Make Nostalgic Pivot to Their Roots

S. Korean Companies Make Nostalgic Pivot to Their Roots

SEOUL, Nov. 4 (Korea Bizwire) — Local companies are touching upon consumer sentiment by revisiting past hits that helped propel them to greatness. BEANPOLE, a contemporary fashion brand that was launched in 1989 by Samsung C&T Corp., a construction and fashion unit of Samsung Group, drew attention in July for a promotion that invited customers [...]