cosmetics Archives | Be Korea-savvy
South Korea Designates Official Days for Medical Devices and Cosmetics, Introduces Regulatory Reforms

South Korea Designates Official Days for Medical Devices and Cosmetics, Introduces Regulatory Reforms

SEOUL, March 14 (Korea Bizwire) — South Korea has designated May 29 as “Medical Device Day” and September 7 as “Cosmetics Day” as part of broader legislative reforms aimed at strengthening industry oversight and public awareness. The Ministry of Food and Drug Safety announced on Thursday that the National Assembly passed amendments to six laws, [...]

Gov’t Tightens Safety Measures on Imported Cosmetics Amid Rising Overseas Purchases

Gov’t Tightens Safety Measures on Imported Cosmetics Amid Rising Overseas Purchases

SEOUL, Jan. 14 (Korea Bizwire) — In response to the growing trend of direct overseas purchases of cosmetics through international online platforms, South Korea’s Ministry of Food and Drug Safety (MFDS) announced on Monday, that it will strengthen safety regulations to prevent consumer harm. This initiative will be carried out in collaboration with the Korea [...]

In South Korea’s Beauty Market, Economic Pressures Create a Tale of Two Consumers

In South Korea’s Beauty Market, Economic Pressures Create a Tale of Two Consumers

SEOUL, Nov. 26 (Korea Bizwire) – “All cosmetic samples for just 10,000 won.” Such listings have become increasingly common on Danggeun Market, South Korea’s popular secondhand trading platform, reflecting a growing divide in the nation’s beauty market amid persistent inflation. While some consumers hunt for bargain cosmetics and sample-size products, others flock to luxury brands like [...]

Cosmetics Brands Target Gen Z With Mini-Size Products as Korean Youth Embrace ‘Try Before You Buy’

Cosmetics Brands Target Gen Z With Mini-Size Products as Korean Youth Embrace ‘Try Before You Buy’

SEOUL, Nov. 19 (Korea Bizwire) – South Korean cosmetics companies are rolling out smaller-sized products to capture the growing market of Generation Z and Alpha consumers, who are increasingly seeking affordable ways to experiment with beauty products.  Daiso, a popular discount retailer, reported a dramatic surge in cosmetics sales for January through October this year, with [...]

Korean Cosmetics Giants Embrace ‘Hands-Off’ Approach in Indie Brand Acquisitions

Korean Cosmetics Giants Embrace ‘Hands-Off’ Approach in Indie Brand Acquisitions

SEOUL, Sept. 9 (Korea Bizwire) – K-beauty products are rapidly gaining popularity worldwide, and a wave of mergers and acquisitions is sweeping through South Korea’s cosmetics industry. In a notable trend, established cosmetics conglomerates are acquiring indie brands while promising to maintain their independence, a strategy that’s drawing significant attention.  Shinsegae International recently announced its decision [...]

Shinsegae Centum City Expands Vegan Cosmetics Offerings Amid Rising Consumer Demand

Shinsegae Centum City Expands Vegan Cosmetics Offerings Amid Rising Consumer Demand

BUSAN, Feb. 13 (Korea Bizwire) – Shinsegae Centum City has announced a gradual expansion of its vegan cosmetics line, signaling a shift towards more environmentally friendly and ethical consumer choices. The department store recently inaugurated an Hourglass store on February 1, adding to its growing list of eco-friendly and vegan brands such as Dear Dahlia, Urban [...]

Korean Cosmetics Dominate Japan’s Mid-Priced Market, Riding on K-Pop Wave

Korean Cosmetics Dominate Japan’s Mid-Priced Market, Riding on K-Pop Wave

SEOUL, Dec. 11 (Korea Bizwire) – K-beauty products are surging in popularity in the Japanese market, with various Korean brands riding the Hallyu or Korean Wave trend.  While Japanese consumers have traditionally favored domestic beauty brands, Korean companies are making significant strides in the mid-priced cosmetics sector, particularly in color cosmetics. According to the Japan Imported [...]

Pharmaceutical and Biotech Industry Ventures into Beauty Sector with Emphasis on Healthy Cosmetics

Pharmaceutical and Biotech Industry Ventures into Beauty Sector with Emphasis on Healthy Cosmetics

SEOUL, Oct. 30 (Korea Bizwire) – The pharmaceutical and biotechnology industry is making significant strides in enhancing its presence in the beauty sector, particularly in the realm of cosmetics. Industry experts suggest that this strategic shift is aimed at attracting consumers and driving sales by emphasizing pharmaceutical companies’ focus on health. In recent developments, the Yuhan [...]

Apparel and Cosmetics Brands Elevate Online Marketing for Generation MZ

Apparel and Cosmetics Brands Elevate Online Marketing for Generation MZ

SEOUL, Oct. 27 (Korea Bizwire) – As the COVID-19 pandemic has prolonged the prevalence of non-face-to-face shopping, apparel and cosmetics companies are intensifying their online marketing strategies, specifically targeting Generation MZ (those born between the early 1980s and early 2000s). This younger demographic is increasingly recognizing the advantages of online shopping, which has led to a [...]