Coupang Archives | Be Korea-savvy
Coupang Ranked Second Among World’s Most Innovative Retail Companies by Fast Company

Coupang Ranked Second Among World’s Most Innovative Retail Companies by Fast Company

SEOUL, March 20 (Korea Bizwire) — South Korean e-commerce giant Coupang Inc. has been named the world’s second most innovative retail company by the U.S. business magazine Fast Company, the company announced Wednesday. The annual Fast Company list highlights the top 10 most innovative retail companies and features 609 global businesses across 58 categories, including [...]

Naver Launches Shopping App to Challenge Coupang’s E-commerce Dominance

Naver Launches Shopping App to Challenge Coupang’s E-commerce Dominance

SEOUL, March 17  (Korea Bizwire) — Naver has officially entered South Korea’s e-commerce arena with a dedicated shopping app, sparking industry speculation about whether it can effectively challenge Coupang’s market leadership. The tech giant unveiled its Naver Plus Store app on March 12, marking its formal transition into an open market platform operator. While industry experts acknowledge [...]

Coupang Surpasses 41 Trillion Won in Revenue, Strengthens Dominance in E-Commerce

Coupang Surpasses 41 Trillion Won in Revenue, Strengthens Dominance in E-Commerce

SEOUL, Feb. 27 (Korea Bizwire) —  Despite a sluggish consumer economy, Coupang Inc. achieved a major milestone in 2024, surpassing 41 trillion won (approximately $29 billion) in annual revenue. The e-commerce giant, founded in 2010 with just 3 billion won ($2.1 million) in capital, has cemented its position as South Korea’s dominant online retailer. Coupang’s success [...]

Coupang Strikes Partnership Agreement with Small Businesses, Labor Groups

Coupang Strikes Partnership Agreement with Small Businesses, Labor Groups

SEOUL, Feb. 20 (Korea Bizwire) — E-commerce giant Coupang and its affiliates have reached a landmark agreement with small business owners and labor organizations, committing to improved working conditions and financial support measures. The agreement, signed on February 19, includes the abolition of a controversial policy that had been linked to overwork among delivery drivers. [...]

Coupang and SSG.com Retain Loyal Customer Base Amid E-Commerce Slowdown

Coupang and SSG.com Retain Loyal Customer Base Amid E-Commerce Slowdown

SEOUL, Jan. 27 (Korea Bizwire) —  South Korea’s e-commerce sector saw a challenging 2024, with economic pressures leading to reduced consumer spending across platforms. Despite these headwinds and competition from Chinese e-commerce players like AliExpress and Temu, Coupang and SSG.com maintained strong customer loyalty, according to data released on January 26 by analytics firm IGAWorks. SSG.com [...]

Coupang Executives Face Congressional Scrutiny Over Labor Practices as Founder Skips Hearing

Coupang Executives Face Congressional Scrutiny Over Labor Practices as Founder Skips Hearing

SEOUL, Jan. 22 (Korea Bizwire) — Members of South Korea’s National Assembly sharply criticized Coupang Inc.’s founder Kim Bom-suk for his absence from a parliamentary hearing on January 21 focused on improving working conditions for the e-commerce giant’s delivery workers, particularly regarding late-night labor practices.  The hearing, held by the Environment and Labor Committee, was attended [...]

Coupang Admits to Operating Employment Blacklist, Apologizes Amid Public Outcry

Coupang Admits to Operating Employment Blacklist, Apologizes Amid Public Outcry

SEOUL, Jan. 22 (Korea Bizwire) —  Coupang, one of South Korea’s largest e-commerce companies, has admitted to maintaining an employment blacklist affecting over 16,000 individuals, following revelations by MBC in February 2024. This marks the first time the company has publicly acknowledged the controversial list, which allegedly barred reemployment of workers and even included journalists critical [...]

Coupang Cleared of Illegal Hiring, but Faces Scrutiny Over Safety Violations

Coupang Cleared of Illegal Hiring, but Faces Scrutiny Over Safety Violations

SEOUL, Jan. 15, 2025 — South Korea’s Ministry of Employment and Labor has ruled that Coupang delivery drivers, known as Quick Flexers, are not classified as employees under the Labor Standards Act, effectively ending allegations of illegal subcontracting against the e-commerce giant. The decision follows an investigation prompted by the death of delivery driver Jeong [...]

E-Commerce Shakeup in South Korea as Shinsegae and Alibaba Forge Alliance

E-Commerce Shakeup in South Korea as Shinsegae and Alibaba Forge Alliance

SEOUL, Jan. 7 (Korea Bizwire) — Shinsegae Group and China’s Alibaba Group have joined forces to form a strategic e-commerce alliance, a move that has drawn close attention from Coupang, South Korea’s market leader in online retail. The partnership, announced on January 6, could significantly alter the competitive dynamics of the e-commerce sector. Coupang’s senior [...]