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Coupang Introduces Verified “Safety Mark” to Combat Phishing Messages

Coupang Introduces Verified “Safety Mark” to Combat Phishing Messages

SEOUL, Dec. 13 (Korea Bizwire) – Coupang announced on December 12 the launch of a “Safety Mark” system to help customers identify official communications from the company and prevent phishing scams. The Safety Mark will appear on text messages sent from Coupang’s official customer service number (1577-7011) and includes the company’s logo, a shield symbol [...]

South Korea Investigates Coupang, Naver, and Market Kurly Over Membership Practices

South Korea Investigates Coupang, Naver, and Market Kurly Over Membership Practices

SEOUL, Dec. 2 (Korea Bizwire) – South Korea’s Fair Trade Commission (FTC) is taking action against Coupang, Naver, and Market Kurly for allegedly hindering consumers from canceling their paid memberships. Coupang, in particular, faces additional scrutiny for using deceptive “dark patterns” in its membership pricing and cancellation processes. Coupang’s “Wow Membership” program allegedly made mid-term cancellations [...]

At Coupang, a Global Workforce Reflects Company’s International Ambitions

At Coupang, a Global Workforce Reflects Company’s International Ambitions

SEOUL, Dec. 2 (Korea Bizwire) – With Alex Wong, a former Coupang executive, emerging as a key figure in the Trump administration’s North Korea policy, attention is turning to the multinational workforce at South Korea’s e-commerce giant, where foreign employees now exceed 1,000 and include more than 250 full-time interpreters and translators. Foreign nationals make up [...]

Coupang Founder to Sell Shares Worth Millions, Marking Latest Chapter in E-Commerce Success Story

Coupang Founder to Sell Shares Worth Millions, Marking Latest Chapter in E-Commerce Success Story

SEOUL, Nov. 8 (Korea Bizwire) – In a significant move that cements his position among South Korea’s most successful entrepreneurs, Bom Kim, the founder and executive chairman of Coupang, has announced plans for a major stock sale, fourteen years after founding the company and three years after its landmark NYSE debut.  Kim, who moved to the [...]

Investigation Reveals How Coupang Copied Vendors’ Popular Products for Store Brands

Investigation Reveals How Coupang Copied Vendors’ Popular Products for Store Brands

SEJONG, Oct. 31 (Korea Bizwire) – South Korea’s antitrust regulator has disclosed details of how Coupang, the country’s leading e-commerce platform, analyzed vendors’ product data to develop competing private-label merchandise, according to documents released on October 29.  The Korea Fair Trade Commission (KFTC) revealed in its ruling that Coupang systematically studied suppliers’ production processes and sales [...]

Coupang’s User Base Grows Despite Membership Fee Hike

Coupang’s User Base Grows Despite Membership Fee Hike

SEOUL, Oct. 4 (Korea Bizwire) – Coupang, the South Korean e-commerce giant, has seen an increase in its user base despite raising its membership fees. This development challenges predictions of a mass exodus from the platform and underscores the company’s strong market position in a fiercely competitive landscape.  According to data from WiseApp, Coupang’s monthly active [...]

South Korean Labor Ministry to Investigate Coupang Following Worker Deaths

South Korean Labor Ministry to Investigate Coupang Following Worker Deaths

SEOUL, Sept. 10 (Korea Bizwire) – South Korea’s Ministry of Employment and Labor is preparing to conduct a labor inspection of Coupang, the country’s leading e-commerce company, following a series of worker deaths in recent months.  Kim Min-seok, the Vice Minister of Employment and Labor, addressed the issue during a plenary session of the National Assembly’s [...]

Coupang Resumes Delivery of CJ Products after 20-month Hiatus

Coupang Resumes Delivery of CJ Products after 20-month Hiatus

SEOUL, Aug. 14 (Korea Bizwire) — Coupang Inc. said Wednesday it has resumed purchasing CJ CheilJedang Corp.’s products for delivery after a 20-month hiatus due to differences over their deals. CJ CheilJedang stopped selling its products to Coupang in December 2022 as they failed to narrow a gap over CJ’s product supply prices with the [...]

Deaths Linked to Coupang’s New Night Delivery Service Spark Labor Protests in Jeju

Deaths Linked to Coupang’s New Night Delivery Service Spark Labor Protests in Jeju

JEJU, Jul. 30 (Korea Bizwire) – The recent launch of Coupang’s late-night Rocket Delivery service on Jeju Island has been marred by tragedy, prompting labor unions to demand a thorough investigation and increased oversight of working conditions. On July 29, the Jeju branch of the Korean Confederation of Trade Unions (KCTU) held a press conference outside [...]

Coupang Eats Maintains Free Packaging Fee Policy, Bucking Industry Trend

Coupang Eats Maintains Free Packaging Fee Policy, Bucking Industry Trend

SEOUL, Jul. 2 (Korea Bizwire) – In a move that contrasts with its main competitor, Coupang Eats announced on July 1 that it will continue its policy of waiving packaging fees for all partnered restaurants, reinforcing its commitment to supporting small and medium-sized businesses in the food service industry. This decision comes as Baedal Minjok (Baemin), [...]