CSR Archives | Be Korea-savvy
CSR Activities Evolve Towards Fun to Encourage Employee Participation

CSR Activities Evolve Towards Fun to Encourage Employee Participation

SEOUL, June 14 (Korea Bizwire) — In recent days, the way corporate social responsibility (CSR) activities are performed is changing, as they are evolving towards embracing fun factors to encourage the voluntary participation of employees in small groups. This trend comes as the share of the MZ generation, referring to those born between 1980 and [...]

CUHK Business School Research Examines the Loopholes that Enable Companies to Greenwash Their Supply Chains

CUHK Business School Research Examines the Loopholes that Enable Companies to Greenwash Their Supply Chains

HONG KONG SAR, June 10 (Korea Bizwire) - The days of running businesses solely for profit are long gone. Businesses, large or small, must make considerable efforts to be socially responsible and eco-friendly. A past survey shows that 91 percent of global consumers expect businesses to address social and environmental issues, and 90 percent of them [...]

CUHK Business School Research Shows CSR Activities by a Corporate Parent Can Help Subsidiaries Build Trust in Overseas Markets

CUHK Business School Research Shows CSR Activities by a Corporate Parent Can Help Subsidiaries Build Trust in Overseas Markets

HONG KONG SAR, Dec. 10 (Korea Bizwire) - In the post COVID-19 world, managing a corporate social responsibility (CSR) programme that makes a meaningful difference, balances the views and concerns of diverse stakeholders, and is cost effective can be a difficult tightrope to walk even for companies looking at their home market. This task likely becomes even [...]

Constellation Brands Appoints Mike McGrew to Newly Created Role of Chief Communications & CSR Officer

Constellation Brands Appoints Mike McGrew to Newly Created Role of Chief Communications & CSR Officer

VICTOR, N.Y. and CHICAGO, April 7 (Korea Bizwire) – Constellation Brands, Inc. (NYSE: STZ and STZ.B), a leading beverage alcohol company, announced today that it has appointed Mike McGrew to the newly created role of Executive Vice President, Chief Communications and Corporate Social Responsibility (CSR) Officer. In this new role, McGrew will be responsible for overseeing [...]

Huawei Expands its Corporate Social Responsibility Program in Korea

Huawei Expands its Corporate Social Responsibility Program in Korea

SEOUL, Aug. 29 (Korea Bizwire) — Huawei, the world’s largest manufacturer of telecommunications devices, will expand its corporate social responsibility (CSR) program ahead of the formal adoption of 5G smartphone devices by local telecommunication operators. Huawei announced yesterday that it had carried out “Korea Seeds for the Future,” a program aimed at nurturing local Information [...]

How to Enliven Brand All the While Doing Good…Brand Management Guru Keller

How to Enliven Brand All the While Doing Good…Brand Management Guru Keller

“Social-cause marketing is a way to instill self-confidence in the members of the corporation and ultimately enliven the corporate brand, as well as solving some of the social problems. For Korea’s large companies whose growth is slowing in the world market, cause marketing is an important strategy to consider.” “The most important condition for success [...]

CSR Fulfillment Evolves to Involve Customers

CSR Fulfillment Evolves to Involve Customers

SEOUL, June 30 (Korea Bizwire) – As corporate social responsibility has rapidly gained wide acceptance as one of the corporate core duties, the current trend has evolved to involve participation from customers. Such evolution has shifted the companies’ CSR style from making sporadic donations to take a step further to initiate social contribution programs which get [...]