Daiso Archives | Be Korea-savvy
Cosmetics Brands Target Gen Z With Mini-Size Products as Korean Youth Embrace ‘Try Before You Buy’

Cosmetics Brands Target Gen Z With Mini-Size Products as Korean Youth Embrace ‘Try Before You Buy’

SEOUL, Nov. 19 (Korea Bizwire) – South Korean cosmetics companies are rolling out smaller-sized products to capture the growing market of Generation Z and Alpha consumers, who are increasingly seeking affordable ways to experiment with beauty products.  Daiso, a popular discount retailer, reported a dramatic surge in cosmetics sales for January through October this year, with [...]

Low-Cost Retailers Expand Hiring as Major Chains Cut Payrolls

Low-Cost Retailers Expand Hiring as Major Chains Cut Payrolls

SEOUL, Mar. 27 (Korea Bizwire) – While giants like E-Mart are trimming their workforces, a clutch of discount retailers led by chains like Daiso and Chinese e-commerce platforms like AliExpress and Temu are aggressively hiring in South Korea. Their lure? Offering consumers unbeatable value for money on a wide range of merchandise.  According to figures released [...]

Daiso and Coupang Sweat over Boycott Against Japan

Daiso and Coupang Sweat over Boycott Against Japan

SEOUL, Aug. 7 (Korea Bizwire) — With the boycott of Japanese goods intensifying in South Korea, companies that some consumers have labeled as “Japanese companies” are struggling to explain themselves. It is not easy to clear up the misunderstanding as there are some complicated cases of stake relationships that are confusing even to consumers. Daiso, [...]

#Unboxing: YouTubers Share Their “Hauls” to Much Vicarious Glee

#Unboxing: YouTubers Share Their “Hauls” to Much Vicarious Glee

SEOUL, Jan. 30 (Korea Bizwire) – Pronounced “howl” in Korean, “haul” is to shopping what “mukbang” is to food. An online phenomenon exclusive to South Korea, mukbang refers to a vlogger filming him or herself consuming vast amounts of food all in one sitting while simultaneously continuing to hold a conversation with viewers. Swap out [...]

New Regulation Looms over IKEA, Daiso as SMEs Minister Takes Office

New Regulation Looms over IKEA, Daiso as SMEs Minister Takes Office

SEOUL, Nov. 27 (Korea Bizwire) — The government’s review on the necessity of restricting the operating hours of large-scale specialty stores is expected to gain speed as the country’s first minister for small and medium-sized enterprises (SMEs) took office, industry watchers said Sunday. On Tuesday, Hong Jong-haak was appointed to head the Ministry of SMEs [...]

Neighborhood Stationery Stores Lose Revenues to Dollar Store Juggernaut Daiso

Neighborhood Stationery Stores Lose Revenues to Dollar Store Juggernaut Daiso

SEOUL, Sept. 26 (Korea Bizwire) — South Korean stationery stores have been struggling to survive in the face of stiff competition from Japanese dollar-shop chain Daiso, industry sources said Tuesday, with many calling on the franchise to focus on household items. Daiso, which sells products mainly priced from 2,000 won (US$1.76) to 5,000 won, currently [...]

Amid Economic Slump, “Cost-Effectiveness” Becomes Key Term for Consumption

Amid Economic Slump, “Cost-Effectiveness” Becomes Key Term for Consumption

SEOUL, Feb. 2 (Korea Bizwire) – Amid a prolonged economic downturn, practicality, or cost-effectiveness, has become the key element of consideration when purchasing a new product. In other words, more people are choosing budget-friendly products with the best performance.  Daiso, a discount store franchise similar to American dollar stores, is among the companies benefiting from [...]