department stores Archives | Be Korea-savvy
Heatwave Drives Shoppers Indoors, Boosting Sales at Department Stores and Malls While Supermarkets Lag

Heatwave Drives Shoppers Indoors, Boosting Sales at Department Stores and Malls While Supermarkets Lag

SEOUL, July 29 (Korea Bizwire) — A sweltering heatwave over the weekend sent South Koreans flocking to air-conditioned department stores and shopping malls, leading to a double-digit surge in sales at major retailers. In contrast, large discount chains saw a dip in revenue, despite government-issued consumer coupons aimed at reviving domestic spending. According to industry data [...]

South Korea’s Luxury Sales Defy Economic Slowdown, Boosting Major Department Stores

South Korea’s Luxury Sales Defy Economic Slowdown, Boosting Major Department Stores

SEOUL, Jan. 28 (Korea Bizwire) — South Korea’s three major department store chains said Tuesday their luxury goods sales continued to rise last year on steady demand for premium products despite an economic slowdown. Luxury goods sales at Lotte, Shinsegae and Hyundai department stores sharply increased during the 2020-2022 period when people were engaged in “revenge [...]

Major South Korean Department Stores Unveil Elaborate Christmas Displays for Holiday Season

Major South Korean Department Stores Unveil Elaborate Christmas Displays for Holiday Season

SEOUL, Oct. 31 (Korea Bizwire) – In a coordinated seasonal effort, South Korea’s leading department stores are preparing to transform their spaces into festive wonderlands, with all major retailers set to reveal their Christmas decorations on December 1.  Lotte Department Store announced on October 30 that it will progressively roll out its “Wonderful Showtime” themed decorations [...]

Young Fashion Brands Back in Style, Emerging as Cash Cows for Department Stores

Young Fashion Brands Back in Style, Emerging as Cash Cows for Department Stores

SEOUL, Nov. 21 (Korea Bizwire) – After becoming nuisances at department stores due to the growth of online shopping, young fashion brands are turning into cash cows amid an economic slump and consumption polarization. Young fashion brands, which cater to the consumption trend of the MZ generation with high cost efficiency and trendy design, are enjoying [...]

Department Stores Step Up ‘Vintage’ Marketing to Attract MZ Generation

Department Stores Step Up ‘Vintage’ Marketing to Attract MZ Generation

SEOUL, Nov. 6 (Korea Bizwire) – South Korea’s major department stores are turning their attention to the “vintage” trend to attract the MZ generation, those born between the early 1980s and early 2000s, who are emerging as their primary consumer base.  Recognizing that the MZ generation is sensitive to value consumption and familiar with secondhand transactions, [...]

‘Post-Chuseok’ Marketing Competition Heats Up Among Department Stores

‘Post-Chuseok’ Marketing Competition Heats Up Among Department Stores

SEOUL, Oct. 4 (Korea Bizwire) – South Korea’s major department stores are showcasing a variety of ‘post-Chuseok’ marketing strategies, targeting shopping demand after the Chuseok holiday.  Lotte Department Store announced on Tuesday that it will host the ‘Family Bookcance Event’ at the rooftop park of the culture center at its Cheongnyangni outlet on October 7. Hammocks, [...]

Department Stores Turn to Food Courts to Boost Sales

Department Stores Turn to Food Courts to Boost Sales

SEOUL, July 10 (Korea Bizwire) — South Korea’s major department stores are turning to the food business as part of efforts to defend against deteriorating performance resulting from an economic slump and contraction in consumption. Shinsegae Department Store has launched a complete renovation of the food court in its Gangnam outlet for the first time [...]

Department Stores Turn to Pop-Ups to Attract Young Consumers

Department Stores Turn to Pop-Ups to Attract Young Consumers

SEOUL, June 28 (Korea Bizwire) – South Korea’s department store chains have been opening a series of pop-up stores to showcase new and captivating products, positioning themselves as trendsetters for individuals in their 20s and 30s. Hyundai Seoul solidified its trendsetting status by launching over 250 pop-up stores last year, attracting more than 2 million [...]

Department Stores Enjoy Sales Rebound as Int’l Travelers Splurge After Reopening

Department Stores Enjoy Sales Rebound as Int’l Travelers Splurge After Reopening

SEOUL, Feb. 7 (Korea Bizwire) — South Korean department stores are enjoying a rebound in sales, as international shoppers return to the country amid eased virus restrictions. Hanwha Galleria, the department store unit of Hanwha Group, said Tuesday its luxury goods section saw sales from global customers surge more than sixfold on-year in the past [...]

Department Stores Revise VIP Standards Upward to Reduce Costs

Department Stores Revise VIP Standards Upward to Reduce Costs

SEOUL, Jan. 5 (Korea Bizwire) — South Korea’s department store chains are reducing benefits for top-spending VIP customers as a sharp increase in the number of such customers has led to a steep increase in related expenses. According to industry sources, Lotte Department Store introduced a new VIP customer system on Monday, its first changes [...]