NEW YORK and GHENT, Belgium, Feb. 20 (Korea Bizwire) — DoubleVerify, the leading independent provider of marketing measurement software and analytics, today announced that it has acquired Zentrick, a digital video technology company that provides middleware solutions to drive the seamless execution and performance of online video advertising for the world’s largest brands, platforms and [...]
NEW YORK, Jan. 24 (Korea Bizwire) — DoubleVerify (“DV”) the leading independent provider of marketing measurement software and analytics, today announced that it has been certified for Facebook’s Brand Safety capability within the Facebook Marketing Partners (FMP) program. Certification will expand and deepen DV’s brand safety protection across Facebook’s in-stream video inventory, Instant Articles and [...]
NEW YORK, Jan. 14 (Korea Bizwire) — DoubleVerify, the leading independent provider of marketing measurement software and analytics, today announced that it has acquired Leiki, Ltd., a leading contextual intelligence and content classification platform headquartered in Helsinki, Finland, and with operations across Europe. The transaction was completed as an all cash, all stock offer on [...]
NEW YORK, Jan. 8 (Korea Bizwire) — DoubleVerify (“DV”), the leading independent provider of marketing measurement software and analytics, today announced a partnership with MoPub, a leading provider of monetization solutions for mobile app publishers and developers around the globe. As part of the partnership, DoubleVerify will provide fraud detection and reporting for mobile app [...]
NEW YORK, Dec. 19 (Korea Bizwire) — DoubleVerify (“DV”), the leading independent provider of digital media measurement software and analytics, today announced its expanded integration with Facebook – providing global advertisers with objective, third-party measurement of viewability and fraud/SIVT across Facebook Stories video ad inventory. DV’s extended partnership with Facebook is timely, as Stories continues [...]
NEW YORK, Dec. 13 (Korea Bizwire) — DoubleVerify (“DV”), the leading independent provider of marketing measurement software and analytics, today announced an expanded partnership with YouTube to deliver brand safety and suitability measurement for campaigns run on the platform. The partnership drives greater campaign transparency and unlocks potential performance for advertisers wishing to avoid unsuitable content [...]
NEW YORK, Dec. 11 (Korea Bizwire) — DoubleVerify (“DV”), the leading independent provider of marketing measurement software and analytics, today announced a partnership with InMobi, a global provider of enterprise platforms for marketers. As part of the partnership, DoubleVerify will provide always-on fraud filtering and measurement for mobile in-app advertising campaigns across the InMobi Exchange [...]