emart Archives | Be Korea-savvy
Jelly New Favorite Dessert of Koreans Over 40

Jelly New Favorite Dessert of Koreans Over 40

SEOUL, March 24 (Korea Bizwire) – Sales of jelly dessert products are booming, particularly among Koreans over 40, a new market research report published yesterday found. The market for jelly desserts grew by 54 percent on year last year, amounting to 153.3 billion won, according to AC Nielson Korea. This year, the market is expected to [...]

Imported Fruit Consumption Soars Following Free Trade Agreements

Imported Fruit Consumption Soars Following Free Trade Agreements

SEOUL, Sept. 19 (Korea Bizwire) – Korea’s recent trade agreements with major fruit exporters such as New Zealand and Chile have brought about a significant increase to consumption of imported fruits, thanks to lower prices.  According to Emart, Korea’s leading retailer, sales of imported kiwis soared by 95.1 percent from January to August compared to [...]

Single-Person Households Boost Popularity of Frozen Food

Single-Person Households Boost Popularity of Frozen Food

SEOUL, Aug. 5 (Korea Bizwire) – Frozen food was once seen as mere ‘survival food’ for hungry students, who would simply throw a prepared meal into the microwave and run it for a few minutes. But the popularity of these quick and convenient meals has soared thanks to improved quality, diversity, and most importantly, a [...]

End of Growth for Hypermarkets?

End of Growth for Hypermarkets?

SEOUL, July 8 (Korea Bizwire) – Hypermarkets, which offer a wide range of products under one roof, once prospered in Korea. Recently, however, sales growth has stagnated with a rapid change in consumer behavior.  According to industry watchers, hypermarkets in Korea anticipated high growth this year, following poor performance in 2015 from widespread public fear [...]

Emart Launches New ‘No Brand’ Cola

Emart Launches New ‘No Brand’ Cola

SEOUL, June 7 (Korea Bizwire) – Emart officially launched a ‘No Brand’ cola Tuesday. The No Brand product is 49 percent cheaper than similar existing beverages, and its 355ml cans are larger than the conventional (in Korea) 250ml. A six-pack sells for 2,580 won ($2.20). Emart conducted multiple blind taste tests to find the flavors best suited [...]

Emart to Push Forward with Online-to-Offline Service

Emart to Push Forward with Online-to-Offline Service

SEOUL, May 25 (Korea Bizwire) – In an effort to adapt to mobile shopping trends, Emart revealed Monday that it will start offering O2O (online-to-offline) services on May 26. The retailer will offer mobile product information, scan-delivery service, and a pilot operation of location-based service at its Seongsu branch. Emart’s mobile product information allows customers to [...]

E-Mart Strays Away from Core Business Strategy

E-Mart Strays Away from Core Business Strategy

SEOUL, May 3 (Korea Bizwire) — E-mart is straying from its traditional hypermarket business strategy in an effort to seek further growth. The company is opening up smaller-scale brick and mortar stores, and allocating its private brand (PB) products to other supply channels. “Hypermarkets are currently stuck at lower growth rates, and we’re trying to secure [...]