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S. Korea to Limit Gov’t Financing on Int’l Events

S. Korea to Limit Gov’t Financing on Int’l Events

SEJONG, Sept. 7 (Korea Bizwire) – South Korea’s government will limit state financing on costly international events hosted by provincial governments as part of its efforts to improve efficiency in budget spending, the finance ministry here said Wednesday.  In a government meeting on fiscal strategy chaired by Finance Minister Yoo Il-ho in Seoul, the government [...]

Latest Marketing Trends Focus on Experience, Culture

Latest Marketing Trends Focus on Experience, Culture

SEOUL, June 21 (Korea Bizwire) – Seasonal sales and promotional events at retail stores are becoming too mundane, so companies are shifting their focus to try to connect with consumers and provide an engaging shopping experience. Unique and unconventional marketing methods that encourage consumer participation and trigger emotions are becoming popular in Korea. Fila Originale, [...]