“Experience Stores” Offer Customers a Chance to Try Before Buying Online

SEOUL, Dec. 9 (Korea Bizwire) — With a growing number of consumers choosing and purchasing products online or on mobile devices, hands-on stores that target such customers are becoming a new marketing trend. “Amore Seongsu,” which opened in early October as a customer experience-oriented store of AmorePacific Corp., a South Korean cosmetics giant, had surpassed [...]