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Facebook Certifies DoubleVerify to Manage Brand Safety

Facebook Certifies DoubleVerify to Manage Brand Safety

NEW YORK, Jan. 24 (Korea Bizwire) — DoubleVerify (“DV”) the leading independent provider of marketing measurement software and analytics, today announced that it has been certified for Facebook’s Brand Safety capability within the Facebook Marketing Partners (FMP) program. Certification will expand and deepen DV’s brand safety protection across Facebook’s in-stream video inventory, Instant Articles and [...]

70 pct of Online Video Viewers Discontent with Commercial Breaks

70 pct of Online Video Viewers Discontent with Commercial Breaks

SEOUL, Dec. 30 (Korea Bizwire) — Around 70 percent of South Koreans using YouTube, Facebook and other online video-sharing platforms expressed discontent over commercials popping up in the middle of content, a survey showed Sunday, but only a small number claimed they are considering paying for ad-free services. According to the data compiled by local [...]

DoubleVerify Launches Quality Coverage Across Facebook Stories, Offering Greater Transparency and Control within the Facebook Platform

DoubleVerify Launches Quality Coverage Across Facebook Stories, Offering Greater Transparency and Control within the Facebook Platform

NEW YORK, Dec. 19 (Korea Bizwire) — DoubleVerify (“DV”), the leading independent provider of digital media measurement software and analytics, today announced its expanded integration with Facebook – providing global advertisers with objective, third-party measurement of viewability and fraud/SIVT across Facebook Stories video ad inventory. DV’s extended partnership with Facebook is timely, as Stories continues [...]

Nearly 35,000 S. Korean-owned Facebook Accounts Exposed to Data Leak

Nearly 35,000 S. Korean-owned Facebook Accounts Exposed to Data Leak

SEOUL, Oct. 14 (Korea Bizwire) — Nearly 35,000 South Korean-owned Facebook accounts are believed to have been hit by a data leak following the hacking of the U.S.-based online social media company last month, the nation’s communications watchdog said Sunday. The Korea Communications Commission (KCC) said 34,891 Facebook accounts owned by South Koreans were subject [...]

Foreign IT Firms to Designate Proxy in Charge of Personal Data

Foreign IT Firms to Designate Proxy in Charge of Personal Data

SEOUL, Aug. 31 (Korea Bizwire) – South Korea will mandate that foreign IT companies designate an official in charge of managing personal information, sources said Friday. According to the industry sources, a relevant law was passed through a regular session of the National Assembly a day earlier that makes it mandatory for companies without addresses [...]

Instagram Up, Facebook Down in S. Korea’s Social Media Popularity

Instagram Up, Facebook Down in S. Korea’s Social Media Popularity

SEOUL, Jun. 19 (Korea Bizwire) — South Korean smartphone users spent more time on Instagram and less on Facebook in May compared to a year earlier, a research showed Tuesday. According to the report released by industry tracker WiseApp, South Korean smartphone users spent a combined 4.2 billion minutes on the popular U.S.-based social media [...]

Activists Claim “My Body is Not Porn!”

Activists Claim “My Body is Not Porn!”

SEOUL, Jun. 4 (Korea Bizwire) — On Saturday, feminist activists took to the streets of Gangnam, marching, removing their tops and yelling “My body is not porn” before being stopped by police. The members of “Fire Femi Action” carried out a shirtless protest at Facebook Korea’s headquarters in Yeoksam-dong in Seoul’s Gangnam district, denouncing Facebook’s [...]

Kia Partners with Facebook to Test Augmented Reality

Kia Partners with Facebook to Test Augmented Reality

SEOUL, May 4 (Korea Bizwire) — Kia Motors Corp., South Korea’s second-largest carmaker by sales, said Friday it has partnered with Facebook to help the U.S. social media giant test augmented reality. Earlier in the week, Facebook announced it will test a new feature in Facebook Messenger that will let users message companies to see [...]

KakaoTalk, Facebook Preferred Online Channels for News Access

KakaoTalk, Facebook Preferred Online Channels for News Access

SEOUL, Jan. 30 (Korea Bizwire) — A new study has found that KakaoTalk is the most widely used internet platform among South Korean social networking site (SNS) users to access news coverage. Conducted and carried out by the Korea Press Foundation, data for the study was gathered via a survey of 2,108 SNS users between [...]