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Baseball Teams Scramble to Attract Fans

Baseball Teams Scramble to Attract Fans

SEOUL, April 12 (Korea Bizwire) — The Korea Baseball Organization (KBO) clubs are stepping up to attract fans through various marketing strategies as the government lifts quarantine restrictions. NC Dinos will introduce an artificial intelligence (AI) system named Dynamic Pricing this year, which will be in charge of setting ticket prices for home games. Ticket [...]

K-pop Industry to Compete over Online Platforms as Pandemic Drags On

K-pop Industry to Compete over Online Platforms as Pandemic Drags On

SEOUL, Feb. 9 (Korea Bizwire) – The importance of online platforms is on the rise as K-pop fandom continues to grow worldwide, with businesses targeting fans with contact-free content instead of offline performances. Since last year, a paradigm shift is taking place among large entertainment agencies and IT businesses focusing on online platforms. The K-pop [...]

With Social Distancing Rules Eased, Fans to be Admitted for Football Exhibition Match

With Social Distancing Rules Eased, Fans to be Admitted for Football Exhibition Match

SEOUL, Oct. 11 (Korea Bizwire) — The South Korean football governing body announced Sunday fans will be admitted to an upcoming exhibition match between two men’s national teams, following the government’s easing of social distancing rules during the coronavirus pandemic. The men’s senior national team and the under-23 national team will collide for the second [...]