Fashion Archives | Be Korea-savvy
Fashion Consumers Choose Preferred Brands Based on Values and Principles

Fashion Consumers Choose Preferred Brands Based on Values and Principles

SEOUL, Dec. 31 (Korea Bizwire) — Instead of following the uniform trend and falling into a groove, 2020 will be the year of consumers choosing their preferred brands based on the beliefs and values they seek. The Samsung Fashion Institute said Monday that consumers’ needs will be increasingly fragmented next year and brands are also [...]

Eco-friendly Women’s Fashion Surges in Popularity

Eco-friendly Women’s Fashion Surges in Popularity

SEOUL, Dec. 23 (Korea Bizwire) — With a growing number of consumers expressing interest in so-called “ethical consumption,” women’s clothes made of eco-friendly materials are becoming popular. The British brand Reiss introduced an artificial leather belt coat in November that was completely sold out less than two months after its launch in early November. Furthermore, [...]

Luxury Goods Spark Sales Growth at Home Shopping Channels

Luxury Goods Spark Sales Growth at Home Shopping Channels

SEOUL, Nov. 19 (Korea Bizwire) — With winter around the corner, sales of high-priced winter attire on home shopping channels are soaring. According to industry sources, home shopping fashion broadcasts for this year’s fall and winter season are gaining popularity due to the appearance of products priced at more than 1 million won (US$858). A [...]

Luxury Fashion Powerhouses Rush into S. Korean Market

Luxury Fashion Powerhouses Rush into S. Korean Market

SEOUL, Nov. 17 (Korea Bizwire) — When it comes to purchasing luxury and premium products and services, South Koreans are almost on par with other major countries. Indeed, South Koreans’ love for luxury goods is astonishing, and that’s why high-end brands, which are known to stick to their heritage and tradition, have recently taken new [...]

BEANPOLE Eyes Global Expansion Through Brand Renewal

BEANPOLE Eyes Global Expansion Through Brand Renewal

SEOUL, Oct. 15 (Korea Bizwire) — Samsung C&T Corp., a construction and fashion unit of Samsung Group, said Tuesday that it aims to accelerate the global expansion of its fashion brand BEANPOLE through renewal efforts. Celebrating its 30th anniversary, BEANPOLE announced its renewal move to rebrand as a “heritage” brand that embraces South Korea’s unique [...]