SEOUL, Dec. 3 (Korea Bizwire) – In a shift away from luxury brand obsession, South Korea’s younger generation is increasingly adopting a “YONO” (You Only Need One) approach to fashion consumption, prioritizing practicality and versatility over conspicuous consumption. The trend, particularly popular among millennials and Gen Z consumers born between the early 1980s and early 2000s, [...]
SEOUL, Aug. 16 (Korea Bizwire) – In a surprising fusion of construction wear and fashion, Hyundai Construction has unveiled a stylish new work jacket that’s capturing the imagination of its employees across generations. The company announced on August 15 that it has released an MA-1 Padded Jumper as an exclusive jacket for Hyundai Construction employees, in [...]
SEOUL, Apr. 22 (Korea Bizwire) – Dozens of South Korean fashion labels including thisisneverthat have formally launched a new association aimed at cracking down on counterfeit products, particularly those flowing in from China’s e-commerce platforms. According to industry sources, small and medium-sized fashion brands have joined forces with online fashion retailer Musinsa to establish the “Brand [...]
SEOUL, Mar. 15 (Korea Bizwire) – In the heart of Seoul, the world’s foremost and largest gathering of digital influencers, Seoul Con 2023, has revealed a fascinating insight: when thinking of Seoul, ‘Beauty and Fashion’ dominate the imaginations of international influencers. This revelation comes from a comprehensive survey conducted by the Seoul Business Agency (SBA), which [...]
SEOUL, Feb. 23 (Korea Bizwire) – Shopping platform CJ OnStyle has forecasted that this year’s fashion trend will lean towards a ‘New Classic’ style, drawing inspiration from the minimalist approach of the 1990s. As daily life resumes post-pandemic, individuals are expressing their pent-up individuality through fashion, previously manifesting in the ‘Y2K fashion’ trend with crop tops [...]
SEOUL, Jan. 9 (Korea Bizwire) – Shinsegae Group, a traditional powerhouse in South Korea’s retail sector, is poised to clash with the emerging force Coupang in the luxury fashion market. SSG.com, operated by Shinsegae Group, has announced plans to introduce South Korea’s first official brand store for global luxury e-commerce platform Net-a-Porter. Net-a-Porter, established in the [...]
SEOUL, Dec. 27 (Korea Bizwire) – With high prices prompting consumers to cut back on clothing purchases, SPA (Specialty store retailer of Private label Apparel) brands, known for their cost-effectiveness and integrated manufacturing and distribution, are gaining popularity in South Korea. According to retail giant E-Land, SPA brand SPAO is projected to reach sales of 480 [...]
SEOUL, Dec. 4 (Korea Bizwire) – As temperatures plummeted last month, consumers in South Korea wasted no time in opening their wallets wide for winter outerwear and cold-weather gear. Sports and outdoor brands, in particular, have responded with ads featuring big-name models, igniting a marketing frenzy. According to reports from the retail and fashion industries, sales [...]
SEOUL, Nov. 30 (Korea Bizwire) – A recent report from the Korea ESG Standards Institute reveals that more than 50 percent of the country’s fashion enterprises are labeled as ‘vulnerable’ when it comes to their environmental, social, and governance (ESG) ratings. The institute, a leading ESG evaluation body in South Korea, graded 11 out of 19 [...]
SEOUL, Sept. 12 (Korea Bizwire) — The fashion industry expects this year’s fall-winter season to feature more traditional and timeless styles instead of bold and extravagant designs. This shift is influenced by the growing popularity of a more vintage look in fashion, often referred to as “quiet luxury”, with a focus on subtle elegance rather than flashy [...]