Fashion Archives | Be Korea-savvy
‘MZ Generation’ Falls in Love with ‘Gorpcore’ Fashion

‘MZ Generation’ Falls in Love with ‘Gorpcore’ Fashion

SEOUL, Dec. 5 (Korea Bizwire) — As the MZ generation (a Korean term referring to millennials and Generation Z)’s interest in sports and outdoor activities grew during the pandemic period, hiking clothing trends are shifting from crude design and vibrant colors towards a so-called “gorpcore” look. “Gorpcore” is a compound word created by combining the [...]

Fashion Companies Transform Changing Rooms to Attract Younger Shoppers

Fashion Companies Transform Changing Rooms to Attract Younger Shoppers

SEOUL, Nov. 7 (Korea Bizwire) — Changing rooms, which once featured white walls and hooks to hang clothes, are turning into new places where young people in their 20s and 30s can take eye-catching photos and videos. Local brand Ader Error recently opened a flagship store in Seoul’s Gangnam neighborhood, with its extraordinary changing rooms [...]

‘Vacation Look’ to Take Over Summer Fashion

‘Vacation Look’ to Take Over Summer Fashion

SEOUL, May 27 (Korea Bizwire) — With Koreans scrambling to travel with the lifting of social distancing rules, the so-called ‘resort look’, a style of fashion suited for vacation, is gaining popularity. Shinsegae International Inc., the apparel arm of retail giant Shinsegae, proposed one-piece dresses, see-through and mesh clothing as upcoming fashion trends for the [...]

Niche Fashion Platforms Proliferate amid Prolonged Pandemic

Niche Fashion Platforms Proliferate amid Prolonged Pandemic

SEOUL, May 9 (Korea Bizwire) — Online shopping has become a new normal in everyday life amid the prolonged COVID-19 pandemic, with fashion platforms segmented by age group. Brandi, a well-known fashion ecommerce application for women, recently launched a new shopping app PLARE that specifically targets women in their 30s. The company pointed out that [...]

Fashion Platforms Go Beyond Clothes to Beauty and Lifestyle

Fashion Platforms Go Beyond Clothes to Beauty and Lifestyle

SEOUL, April 1 (Korea Bizwire) — Online shopping malls specializing in women’s fashion are going beyond fashion to tap into demand for beauty and lifestyle products. Zigzag, a fashion platform run by Kakao Style Corp., opened up a ‘beauty section’ on Friday where it sells beauty products. The ‘beauty section’ introduces more than 200 beauty [...]

Seoul Signs Deal with Parisian Trade Show Tranoi to Promote Korean Designers’ European Inroads

Seoul Signs Deal with Parisian Trade Show Tranoi to Promote Korean Designers’ European Inroads

SEOUL, March 23 (Korea Bizwire) — The Seoul city government on Wednesday signed an agreement with Tranoi, the official trade fair of Paris Fashion Week, to help South Korean designers expand to the European fashion market, officials said. Under the memorandum of understanding on the “nurturing of global fashion brands and development of the fashion [...]

Fashion and Color Cosmetic Sales Show Signs of Recovery amid Growing Expectations for Return to Normal

Fashion and Color Cosmetic Sales Show Signs of Recovery amid Growing Expectations for Return to Normal

SEOUL, March 2 (Korea Bizwire) — Expectations for the normalization of economic activities are growing despite the spread of the omicron variant of the coronavirus and such expectations have lead to an increase in consumption of spring clothes and color cosmetics. According to Hyundai Department Store, a major department store chain, sales of women’s and [...]

Automakers Team Up with Fashion Companies to Promote Brand Awareness and Eco-friendliness

Automakers Team Up with Fashion Companies to Promote Brand Awareness and Eco-friendliness

SEOUL, Feb. 15 (Korea Bizwire) — Collaboration between automakers and fashion companies is actively underway in recent days, with the range and pattern of such collaboration becoming more diverse. Kia Corp., South Korea’s second-largest automaker, joined hands with outdoor brand Eider last month to release a limited edition of the shoe ‘Quantum Niro.’ This shoe [...]