SEOUL, April 25, (Korea Bizwire) — In a notable shift from past consumer sentiment, Japanese fashion is enjoying a revival in South Korea, while Korean labels are making bold inroads into Japan’s polarized fashion market, redefining regional retail dynamics. Once dampened by the 2019 “No Japan” movement, Korean interest in Japanese fashion is resurging, particularly [...]
SEOUL, Feb. 25 (Korea Bizwire) — A viral parody video satirizing the education-focused lifestyle of affluent mothers in Seoul’s Daechi-dong has led to a sudden surge in secondhand sales of Moncler luxury down jackets. The video, featuring popular comedian Lee Su-ji portraying a character known as “Jamie’s mom,” humorously captures the excessive parenting styles associated [...]
SEOUL, Feb. 24 (Korea Bizwire) — With persistent high inflation straining consumer budgets, “off-price” retail (OPR) stores in South Korea are experiencing rapid growth, enticing customers with premium brand clothing at discounts of up to 90%. Originally emerging in early 20th-century America, off-price retail involves purchasing surplus or past-season items directly from brand owners and [...]
SEOUL, Feb. 3 (Korea Bizwire) — Fashion and apparel companies are increasingly leveraging short-form videos to tell brand stories and boost marketing efforts, industry sources reported on February 2. Major fashion brands and platforms are expanding their YouTube presence and video content offerings on their platforms, responding to the preferences of their primary customer base – [...]
SEOUL, Jan. 13 (Korea Bizwire) — In a significant shift from K-Beauty’s initial value-focused approach, Korean fashion companies are pursuing international expansion with an emphasis on premium positioning and distinctive design, industry sources reported on January 12. Major Korean fashion houses are increasingly looking overseas amid domestic market challenges, including economic slowdown and unusual weather patterns [...]
SEOUL, Jan. 9 (Korea Bizwire) — In response to recent revelations that several clothing brands misrepresented the down filling ratios in their winter jackets, fashion platforms and apparel companies in Korea are strengthening their quality control measures. Industry experts are calling for stricter policies, including a “one-strike-out” system that would immediately suspend or remove vendors caught [...]
SEOUL, Dec. 3 (Korea Bizwire) – In a shift away from luxury brand obsession, South Korea’s younger generation is increasingly adopting a “YONO” (You Only Need One) approach to fashion consumption, prioritizing practicality and versatility over conspicuous consumption. The trend, particularly popular among millennials and Gen Z consumers born between the early 1980s and early 2000s, [...]
SEOUL, Aug. 16 (Korea Bizwire) – In a surprising fusion of construction wear and fashion, Hyundai Construction has unveiled a stylish new work jacket that’s capturing the imagination of its employees across generations. The company announced on August 15 that it has released an MA-1 Padded Jumper as an exclusive jacket for Hyundai Construction employees, in [...]
SEOUL, Apr. 22 (Korea Bizwire) – Dozens of South Korean fashion labels including thisisneverthat have formally launched a new association aimed at cracking down on counterfeit products, particularly those flowing in from China’s e-commerce platforms. According to industry sources, small and medium-sized fashion brands have joined forces with online fashion retailer Musinsa to establish the “Brand [...]
SEOUL, Mar. 15 (Korea Bizwire) – In the heart of Seoul, the world’s foremost and largest gathering of digital influencers, Seoul Con 2023, has revealed a fascinating insight: when thinking of Seoul, ‘Beauty and Fashion’ dominate the imaginations of international influencers. This revelation comes from a comprehensive survey conducted by the Seoul Business Agency (SBA), which [...]