Fashion Archives | Be Korea-savvy
CJ OnStyle Predicts a Return to ‘New Classic’ Fashion Trends Rooted in 1990s Minimalism

CJ OnStyle Predicts a Return to ‘New Classic’ Fashion Trends Rooted in 1990s Minimalism

SEOUL, Feb. 23 (Korea Bizwire) – Shopping platform CJ OnStyle has forecasted that this year’s fashion trend will lean towards a ‘New Classic’ style, drawing inspiration from the minimalist approach of the 1990s. As daily life resumes post-pandemic, individuals are expressing their pent-up individuality through fashion, previously manifesting in the ‘Y2K fashion’ trend with crop tops [...]

Battle for Luxury Fashion Market Intensifies Between Shinsegae Group and Coupang in South Korea

Battle for Luxury Fashion Market Intensifies Between Shinsegae Group and Coupang in South Korea

SEOUL, Jan. 9 (Korea Bizwire) – Shinsegae Group, a traditional powerhouse in South Korea’s retail sector, is poised to clash with the emerging force Coupang in the luxury fashion market. SSG.com, operated by Shinsegae Group, has announced plans to introduce South Korea’s first official brand store for global luxury e-commerce platform Net-a-Porter. Net-a-Porter, established in the [...]

Amid Rising Costs, Korean Consumers Embrace Value-Focused SPA Brands

Amid Rising Costs, Korean Consumers Embrace Value-Focused SPA Brands

SEOUL, Dec. 27 (Korea Bizwire) – With high prices prompting consumers to cut back on clothing purchases, SPA (Specialty store retailer of Private label Apparel) brands, known for their cost-effectiveness and integrated manufacturing and distribution, are gaining popularity in South Korea.  According to retail giant E-Land, SPA brand SPAO is projected to reach sales of 480 [...]

Winter Fashion Boom: Korean Consumers Embrace Cold Weather with Shopping Frenzy

Winter Fashion Boom: Korean Consumers Embrace Cold Weather with Shopping Frenzy

SEOUL, Dec. 4 (Korea Bizwire) – As temperatures plummeted last month, consumers in South Korea wasted no time in opening their wallets wide for winter outerwear and cold-weather gear. Sports and outdoor brands, in particular, have responded with ads featuring big-name models, igniting a marketing frenzy.   According to reports from the retail and fashion industries, sales [...]

ESG Concerns Arise as Over Half of Korean Fashion Companies Face Vulnerabilities

ESG Concerns Arise as Over Half of Korean Fashion Companies Face Vulnerabilities

SEOUL, Nov. 30 (Korea Bizwire) – A recent report from the Korea ESG Standards Institute reveals that more than 50 percent of the country’s fashion enterprises are labeled as ‘vulnerable’ when it comes to their environmental, social, and governance (ESG) ratings. The institute, a leading ESG evaluation body in South Korea, graded 11 out of 19 [...]

A Return to Classic Elegance: Fashion Predictions for this Year’s Fall-Winter Season

A Return to Classic Elegance: Fashion Predictions for this Year’s Fall-Winter Season

SEOUL, Sept. 12 (Korea Bizwire) — The fashion industry expects this year’s fall-winter season to feature more traditional and timeless styles instead of bold and extravagant designs. This shift is influenced by the growing popularity of a more vintage look in fashion, often referred to as “quiet luxury”, with a focus on subtle elegance rather than flashy [...]

Old Money Aesthetic Gains Popularity Among Korean Youth

Old Money Aesthetic Gains Popularity Among Korean Youth

SEOUL, Aug. 14 (Korea Bizwire) — “Old money aesthetic,” a fashion style prevalent among the upper class in the U.S. and Europe, is enjoying a resurgence in popularity among Korean youth. During the first half of the year, Brunello Cucinelli, an established high-end fashion brand available through South Korean retailer Shinsegae International Inc., experienced a [...]

Barbie-inspired Fashion Trend Sweeps Summer

Barbie-inspired Fashion Trend Sweeps Summer

SEOUL, July 3 (Korea Bizwire) — Fashion based on the iconic doll “Barbie” is emerging as a popular trend this summer. According to fashion retailer Shinsegae International Inc., a variety of fashion brands are launching a range of items, including clothes, accessories, bags, and shoes that incorporate vibrant pink colors. The pink items come in [...]