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Fashion Industry Uses ‘Real-Sized’ Mannequins to Reflect True Shape of Shoppers

Fashion Industry Uses ‘Real-Sized’ Mannequins to Reflect True Shape of Shoppers

SEOUL, Oct. 4 (Korea Bizwire) — With the rise of what is known as “the body positivity movement,” whose main purpose centers around addressing unrealistic body standards, unrealistically tall and skinny mannequins are being replaced by plus-size ones. SPAO, a specialty retailer of private label apparel (SPA) brand run by E-Land World, will introduce mannequins [...]

NHN Launches Service That Enables Users to Search for Clothes in Photos

NHN Launches Service That Enables Users to Search for Clothes in Photos

SEOUL, Sept. 30 (Korea Bizwire) — NHN Corp., South Korea’s leading game and internet company, officially launched its fashion-specific artificial intelligence (AI) service AI Fashion on Wednesday. The service was developed using image search technology after analyzing data from various online shopping platforms both in South Korea and abroad. The highlight of the new service [...]

BTS Wear Eco-friendly Clothes at U.N. Headquarters

BTS Wear Eco-friendly Clothes at U.N. Headquarters

SEOUL, Sept. 24 (Korea Bizwire) — The members of K-pop supergroup BTS wore garments from a Korean eco-friendly fashion brand during their recent video performance at the UN headquarters. The septet wore suits by RE;CODE, an eco-friendly fashion brand run by South Korean company Kolon Industries FnC when they gave a speech at the opening of the Sustainable [...]

‘Reverse Season’ Marketing Popular in Fashion Industry

‘Reverse Season’ Marketing Popular in Fashion Industry

SEOUL, July 20 (Korea Bizwire) — Fashion and retail companies are staging so-called ‘reverse season’ marketing campaigns in which they sell winter clothes during the hot summer months. Fashion retailer Shinsegae International Inc. recently unveiled foreign brands’ fall-winter season clothes at discounted prices of up to 68 percent. Prior to this, the fashion division of [...]

K-Fashion Goes Abroad

K-Fashion Goes Abroad

SEOUL, July 13 (Korea Bizwire) — South Korean fashion brands that have infiltrated the hearts of the MZ generation are leading the K-fashion craze overseas. Last May, street casual brand ADLV opened a shop at Australia’s QV center, located on Melbourne’s Lonsdale Street. The company said that crowds were seen lining up in front of [...]

Fashion Industry Taps into Metaverse Social Platforms

Fashion Industry Taps into Metaverse Social Platforms

SEOUL, May 21 (Korea Bizwire) — The fashion industry is turning to “metaverse” marketing as the three-dimensional, virtual space is rising as an alternative social platform. The metaverse refers to a shared virtual space, in which users interact with each other through digital avatars and experience a virtual reality (VR) world. Naver Z’s ZEPETO, an [...]

Fashion Industry Leads Eco-friendly Practices with Fabric Made from Plastic Bottles

Fashion Industry Leads Eco-friendly Practices with Fabric Made from Plastic Bottles

SEOUL, April 29 (Korea Bizwire) — The fashion industry is releasing a series of recycled, eco-friendly handbags and apparel. Products made with recycled plastic bottles, in particular, are gaining attention. Beanpole Accessory, the fashion arm of Samsung C&T Corp., recently released the Walnut Knit Bucket Bag made of recycled plastic bottles. Black Yak has begun [...]