fitness Archives | Be Korea-savvy
K-Beauty Expo Showcases Korea’s Beauty Industry

K-Beauty Expo Showcases Korea’s Beauty Industry

GOYANG, South Korea, Oct. 13 (Korea Bizwire) – K-Beauty Expo 2016 kicked off Thursday for a four-day run at KINTEX, gathering 450 companies, overseas buyers, and experts in various sectors of the beauty industry.  The event marks its eighth anniversary, and this year’s trade show will feature a wide range of beauty products, from skin [...]

Korean Health Hype Spurs Sports Brand Sales

Korean Health Hype Spurs Sports Brand Sales

SEOUL, Sept. 19 (Korea Bizwire) – The fast spreading hype over health and fitness among Korean women is bringing changes in sales trends for sports brands, which used to be more or less centered around male customers.  According to Hyundai Department Store, the sales percentage of sporting brands such as Adidas and New Balance, which [...]

LG Enters Fitness Wearable Market with Lifebrand Touch and Heart Rate Earphones

LG Enters Fitness Wearable Market with Lifebrand Touch and Heart Rate Earphones

  SEOUL, May 13 (Korea Bizwire) — With an eye on showing consumers that accuracy and comfort should not have to be sacrificed for good looks, LG Electronics (LG) will introduce its first fitness wearable devices to consumers starting this month. LG Lifeband Touch and Heart Rate Earphones offer practical features and the most accurate [...]

LG Announces ‘Final Four’ Local Schools Competing For ‘Project Fit America’ Physical Education Grant

LG Announces ‘Final Four’ Local Schools Competing For ‘Project Fit America’ Physical Education Grant

Project Fit America Celebration from Sandra Kolbo on Vimeo. ARLINGTON, Texas, March 20, 2014 (Korea Bizwire) – LG Electronics USA today announced the “final four” North Texas elementary schools that will compete for a physical education grant at LG’s Coaches Cook-Off™ competition during the NCAA® Men’s Final Four® weekend. The four schools – Silver Creek Elementary [...]

Gov’t Gets Serious about People’s Health and Exercise

Gov’t Gets Serious about People’s Health and Exercise

SEOUL, Korea, Sep 09 (Korea Bizwire) – The government announced a plan to set nationally adopted standards for physical strength and fitness and encourage companies to use them for hiring and promotion. The Ministry of Culture, Sports, and Tourism said on September 2 that it has unveiled a new “People’s Physical Fitness 100″ certification program. [...]