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Young Consumers’ Growing Demand for Imported Cars Reflects Changing Values, Tough Reality

Young Consumers’ Growing Demand for Imported Cars Reflects Changing Values, Tough Reality

SEOUL, Oct. 9 (Korea Bizwire) — This summer, Jeong Hong-woo, a 33-year-old architect, opted for a Mercedes-Benz sedan as his first car, an unexpected choice for him as he had long considered the brand as suited to successful middle-aged men. “Many of my colleagues and friends have chosen foreign brands recently, and I came to [...]