SEOUL, Oct. 1 (Korea Bizwire) — Demand for meal kits has received a big boost from the new coronavirus outbreak as stay-at-home consumers in South Korea have chosen easy-to-cook meals rather than dining out to avoid the risk of infections, industry sources said Thursday. To meet such high demand, local foodmakers are expanding the meal [...]
SEOUL, July 22 (Korea Bizwire) – Arguably, the global pandemic may not be a boon to most sectors, but foodmakers appear to be entirely insulated from the fallout of the COVID-19 outbreak. Their performance has been gaining traction on the back of virus fears as stay-at-home consumers buy more foodstuffs online, mostly ready-to-eat meals, out [...]
SEOUL, June 11 (Korea Bizwire) — It’s not just funny or tongue-in-cheek wordplay. Rather, it is a highly calibrated marketing strategy ironed out by South Korean foodmakers here to mainly target the important clan of young customers. Brand collaboration is not something new in the segment, but the food industry is currently expanding the scope [...]