France’s Gen Z Targeted in Korean Tourism Campaign
SEOUL, Jun. 21 (Korea Bizwire) — South Korea is launching a major tourism campaign in Paris, just weeks before the French capital hosts the 2024 Summer Olympics, organizers said Friday. The campaign, titled the “K-Tourism Roadshow,” marks the first large-scale Korean tourism promotion event aimed at French consumers. The two-day event, starting Saturday (French time), [...]