Millennials Prefer Online Shopping, While Gen Xers Opt for TV Home Shopping
SEOUL, July 18 (Korea Bizwire) — South Korean millennials used online shopping portals more than any other generation while members of Generation X were the most prolific users of TV home shopping for the past three years, a survey showed Sunday. The Korea Information Society Development Institute (KISDI) conducted a survey of the 4,171 households [...]