Generation X Archives | Be Korea-savvy
Millennials Prefer Online Shopping, While Gen Xers Opt for TV Home Shopping

Millennials Prefer Online Shopping, While Gen Xers Opt for TV Home Shopping

SEOUL, July 18 (Korea Bizwire) — South Korean millennials used online shopping portals more than any other generation while members of Generation X were the most prolific users of TV home shopping for the past three years, a survey showed Sunday. The Korea Information Society Development Institute (KISDI) conducted a survey of the 4,171 households [...]

Younger Generation More Conservative in Managing Assets than Baby Boomers

Younger Generation More Conservative in Managing Assets than Baby Boomers

SEOUL, Aug. 26 (Korea Bizwire) – The ‘Sampo Generation’ which is the Korean version of ‘millennials’, who gave up employment, marriage and child birth, have turned out to be more conservative than the Generation X or Baby Boomers when it comes to asset management. Those in the Sampo Generation prefer to invest in deposit and installment [...]

IDG Global Mobile Survey Puts Spotlight On The Mobile Evolution

IDG Global Mobile Survey Puts Spotlight On The Mobile Evolution

LONDON, June 30, 2014 (Korea Bizwire)–IDG Global Solutions (IGS) recently released the 5th annual Global Mobile Survey, the biggest ever study of consumer and business use of mobile devices. “The ‘mobile evolution’ is having a profound effect on consumers and businesses” The study highlights: Dramatic increase in mobile video consumption: 75% of consumers use a [...]