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Generation Z Takes Interest in Online Transactions for Sneakers and Celebrity Goods

Generation Z Takes Interest in Online Transactions for Sneakers and Celebrity Goods

SEOUL, July 29 (Korea Bizwire) — Members of Generation Z, born between the mid-1990s and early 2000s, were found to have a deep interest in second-hand sales of limited edition sneakers and K-pop goods through online platforms, a consumer watchdog said Wednesday. The Korea Consumer Agency (KCA) analyzed artificial intelligence-focused firm VAIV Company Inc.’s 2018 [...]

Male Cosmetics Brands Focus on Generation Z

Male Cosmetics Brands Focus on Generation Z

SEOUL, Sept. 12 (Korea Bizwire) — Male cosmetics brands are focusing on communicating with Generation Z men, who will become power buyers in a few years. AmorePacific Corp., the nation’s No. 1 cosmetics company which launched its men’s makeup brand BeREADY on Friday, has been working hard to generate Generation Z fandom from the very [...]

Generation Z Men Drive Growth of Cosmetics Industry

Generation Z Men Drive Growth of Cosmetics Industry

SEOUL, Sept. 9 (Korea Bizwire) — The cosmetics industry is paying close attention to a surge in interest in makeup for generation Z men. It is noteworthy that AmorePacific Corp., the nation’s No. 1 cosmetics company, on Friday launched its first male makeup brand, BeREADY, 74 years after its foundation. One of the data sources [...]

Generation Z Opts to Stash Their Cash in Savings Rather Than Invest

Generation Z Opts to Stash Their Cash in Savings Rather Than Invest

OMAHA, Neb., Sep. 11 (Korea Bizwire) – Facing worries of unemployment, diminishing Social Security benefits and an average student loan debt of $29,000, those in Generation Z (ages 15-24) understand the importance of saving. TD Ameritrade’s 3rd Annual Generation Z survey takes a closer look at what this generation is doing right and where there [...]