generation z Archives | Be Korea-savvy
Male Cosmetics Brands Focus on Generation Z

Male Cosmetics Brands Focus on Generation Z

SEOUL, Sept. 12 (Korea Bizwire) — Male cosmetics brands are focusing on communicating with Generation Z men, who will become power buyers in a few years. AmorePacific Corp., the nation’s No. 1 cosmetics company which launched its men’s makeup brand BeREADY on Friday, has been working hard to generate Generation Z fandom from the very [...]

Generation Z Men Drive Growth of Cosmetics Industry

Generation Z Men Drive Growth of Cosmetics Industry

SEOUL, Sept. 9 (Korea Bizwire) — The cosmetics industry is paying close attention to a surge in interest in makeup for generation Z men. It is noteworthy that AmorePacific Corp., the nation’s No. 1 cosmetics company, on Friday launched its first male makeup brand, BeREADY, 74 years after its foundation. One of the data sources [...]

Generation Z Opts to Stash Their Cash in Savings Rather Than Invest

Generation Z Opts to Stash Their Cash in Savings Rather Than Invest

OMAHA, Neb., Sep. 11 (Korea Bizwire) – Facing worries of unemployment, diminishing Social Security benefits and an average student loan debt of $29,000, those in Generation Z (ages 15-24) understand the importance of saving. TD Ameritrade’s 3rd Annual Generation Z survey takes a closer look at what this generation is doing right and where there [...]