SEOUL, Nov. 19 (Korea Bizwire) – South Korean cosmetics companies are rolling out smaller-sized products to capture the growing market of Generation Z and Alpha consumers, who are increasingly seeking affordable ways to experiment with beauty products. Daiso, a popular discount retailer, reported a dramatic surge in cosmetics sales for January through October this year, with [...]
SEOUL, Mar. 15 (Korea Bizwire) – In a move to better understand and incorporate the perspectives of future consumers, LG Electronics has announced the launch of the fourth iteration of its ‘LG Crew’ program. Held in Seoul’s Yeongdeungpo district at the Ground220 venue, the inauguration ceremony of the LG Crew’s fourth cohort took place on March [...]
SEOUL, Aug. 3 (Korea Bizwire) — Generation Z in South Korea prefers spontaneous relationships based on self-initiating actions. Dating app operator WIPPY analyzed the profiles and behavioral data of around 345,000 members in their 20s, which revealed that they used the expressions ‘now,’ ‘immediately,’ and ‘after work’ 1.5 times more frequently than those in their [...]
SEOUL, May 15 (Korea Bizwire) — Over half of Generation MZ employees do not have any intention of pursuing managerial positions, a survey showed Sunday. Job search portal JobKorea conducted a survey of 1,114 employees from the millennial and Generation Z cohorts. The survey revealed that 54.8 percent of respondents had no intention of pursuing [...]
SEOUL, March 28 (Korea Bizwire) — Members of the MZ generation, who are often portrayed in the media as possessing picky, individualistic tendencies, actually display considerable diversity and deviate from such inclinations, a study indicated Monday. The “MZ generation” refers to a pairing of two groups — millennials born between the early 1980s and the [...]
SEOUL, Jan. 16 (Korea Bizwire) — Digital cameras, once sidelined by smartphones, are capturing the hearts of South Korean Generation Z. Many old digital cameras have been discontinued, and are available only as second-hand products on Instagram or other online platforms. Others run into old digital cameras at home, used by their family members 10 [...]
SEOUL, Dec. 28 (Korea Bizwire) — The “MZ generation” is a Korean term refers to millennials and Generation Z but a recent smartphone usage analysis showed that the lifestyle of the two groups is distinctively different. Local pollster Open Survey conducted on an online survey of 600 millennials and 600 people from Generation Z, which [...]
SEOUL, Dec. 17 (Korea Bizwire) — The “MZ generation,” a Korean term referring to millennials and Generation Z, are relatively more rigorous in terms of managing their retirement pensions, a survey showed Thursday. Mirae Asset Global Investments, a South Korean asset management firm, conducted a study of 1,000 office workers born between 1982 and 1996 [...]
SUWON, Dec. 7 (Korea Bizwire) — Millennials and members of Generation Z, often referred to together as the MZ generation in South Korea, have different values about leisure, a study showed Monday. The Gyeonggi Research Institute, a think tank run by the government of Gyeonggi Province, conducted a survey of 16,000 households last year to [...]
SEOUL, July 29 (Korea Bizwire) — Members of Generation Z, born between the mid-1990s and early 2000s, were found to have a deep interest in second-hand sales of limited edition sneakers and K-pop goods through online platforms, a consumer watchdog said Wednesday. The Korea Consumer Agency (KCA) analyzed artificial intelligence-focused firm VAIV Company Inc.’s 2018 [...]