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Genesis Refreshes G70 Lineup With New Performance-Focused Graphite Edition

Genesis Refreshes G70 Lineup With New Performance-Focused Graphite Edition

SEOUL, Jan. 12 (Korea Bizwire) – Genesis, the independent luxury brand of Hyundai Motor Group, on Monday launched an updated lineup of the G70 sedan, which includes a new performance-enhanced Graphite Edition trim, the automaker said. For refreshed G70 and G70 Shooting Brake trims, Genesis made the previous Comfort Package configuration standard, which includes a [...]

Genesis’s Decade-Long Rise Begins to Reshape America’s Premium Car Landscape

Genesis’s Decade-Long Rise Begins to Reshape America’s Premium Car Landscape

SEOUL, Jan. 12 (Korea Bizwire) — Genesis, Hyundai Motor Group’s luxury brand, is rapidly reshaping the U.S. premium car market, overtaking established rivals and narrowing the gap with long-dominant players after a decade of steady expansion. According to Automotive News, Genesis sold 82,331 vehicles in the United States last year, surpassing Infiniti, which recorded sales of [...]

Hyundai’s Genesis Reaches 1.5 Million Global Sales Milestone

Hyundai’s Genesis Reaches 1.5 Million Global Sales Milestone

SEOUL,  Jan. 4 (Korea Bizwire) — Genesis, the luxury marque spun off from South Korea’s Hyundai Motor Group a decade ago, has passed a global sales milestone, underscoring its steady ascent in the fiercely competitive premium auto market. The brand’s cumulative sales reached 1.51 million vehicles as of November, according to data released Sunday by Hyundai [...]

A Decade After Its Debut, Genesis Bets on High Performance With GV60 Magma

A Decade After Its Debut, Genesis Bets on High Performance With GV60 Magma

LE CASTELLET, France, Nov. 21 (Korea Bizwire) — Genesis, Hyundai Motor Group’s luxury brand, marked its 10th anniversary with the world premiere of its first high-performance production model, the GV60 Magma, unveiling the vehicle at the Paul Ricard Circuit on Thursday as it charts a bold new course in the premium sports-car segment. “With Genesis becoming [...]

Genesis’ G90 Chosen As Official Vehicle For Kuwaiti Interior Ministry

Genesis’ G90 Chosen As Official Vehicle For Kuwaiti Interior Ministry

SEOUL, July 14 (Korea Bizwire) — Genesis, the independent luxury auto brand of Hyundai Motor Group, said Monday its flagship G90 sedan has been selected as the official vehicle for events and protocol duties of Kuwait’s interior ministry. The decision, which involves the use of 47 G90 units, reflects the Kuwaiti government’s high confidence in [...]

Genesis Unveils Seoul Lounge to Mark 10th Anniversary, Showcasing ‘Distinctly Korean’ Luxury

Genesis Unveils Seoul Lounge to Mark 10th Anniversary, Showcasing ‘Distinctly Korean’ Luxury

SEOUL, July 3 (Korea Bizwire) — South Korean luxury auto brand Genesis opened the doors of its exclusive Genesis Lounge in Seoul’s Shilla Hotel to local media this week, offering a curated experience designed to embody the brand’s philosophy of “Distinctly Korean” luxury through architecture, design, music, and cuisine. The lounge, located on the fifth [...]

Genesis Adds Bloomberg App, Music Service to Vehicle Infotainment System

Genesis Adds Bloomberg App, Music Service to Vehicle Infotainment System

SEOUL, April 10 (Korea Bizwire) — Genesis, the independent luxury auto brand of Hyundai Motor Group, said Thursday it will offer the Bloomberg app and its proprietary Genesis Music service free of charge for vehicles equipped with its next-generation infotainment system. The Bloomberg app will be available across all supported Genesis models, while Genesis Music [...]

Genesis Sales Surge in U.S., But Tariff Risks Loom

Genesis Sales Surge in U.S., But Tariff Risks Loom

SEOUL, March 17  (Korea Bizwire) — Hyundai Motor’s luxury brand Genesis is seeing unprecedented success in the U.S. market, where it accounted for nearly one-third of global sales last year. However, potential tariff barriers under a new Trump administration pose a significant challenge to sustaining this growth. According to Hyundai’s latest Investor Relations (IR) report, Genesis [...]

Genesis Releases Revamped GV60 EV with Enhanced Performance Features

Genesis Releases Revamped GV60 EV with Enhanced Performance Features

SEOUL, March 6 (Korea Bizwire) — Genesis, Hyundai Motor Group’s independent luxury brand, said Thursday it has launched its revamped GV60 electric vehicle (EV) model with a suite of design and performance upgrades. The upgraded model, introduced three years and five months after the launch of the original GV60, refines the brand’s “Athletic Elegance” design [...]