Genesis Archives | Be Korea-savvy
Genesis GV80 Defies Odds: Luxury SUV Sales Outpace Lower-Priced Rivals in South Korea

Genesis GV80 Defies Odds: Luxury SUV Sales Outpace Lower-Priced Rivals in South Korea

SEOUL, Oct. 4 (Korea Bizwire) – Sales of the Genesis GV80, a luxury SUV from Hyundai Motor’s premium brand, are surging despite its hefty price tag. The vehicle’s sales figures are outpacing those of its more affordable counterpart, the Hyundai Palisade, showcasing the growing appetite for luxury vehicles in the South Korean market. According to Hyundai [...]

Genesis Unveils Black Edition GV80, GV80 Coupe at Busan Film Festival

Genesis Unveils Black Edition GV80, GV80 Coupe at Busan Film Festival

SEOUL, Oct. 3 (Korea Bizwire) – Genesis, the luxury vehicle division of Hyundai Motor Group, revealed Black Editions of its premium large SUVs, the Genesis GV80 and GV80 Coupe, on October 2. The GV80 Black is the brand’s second all-black model following the G90 Black. Genesis states that these new editions maximize luxury by applying black [...]

Hyundai Motor’s Genesis Signs 5-year Partnership with New York Met Museum

Hyundai Motor’s Genesis Signs 5-year Partnership with New York Met Museum

SEOUL, Jul. 24 (Korea Bizwire) — Hyundai Motor Group’s independent luxury brand Genesis said Wednesday it has signed a five-year partnership agreement with the Metropolitan Museum of Art in New York as part of the company’s vision to collaborate with leading global cultural institutions. Under the partnership, the two sides will establish the Genesis Art [...]

Genesis Luxury Brand Chips Away at Import Car Sales in South Korea

Genesis Luxury Brand Chips Away at Import Car Sales in South Korea

SEOUL, May 13 (Korea Bizwire) – Within Hyundai Motor Company, there is a growing perception that Audi customers are starting to buy Genesis models, according to industry sources on May 12. This assessment is backed by more than just surface-level sales figures. Some imported car brands, unable to withstand the Genesis onslaught, are downsizing operations in [...]

Genesis G90 Embraces the Power of Black in Luxury Sedan Makeover

Genesis G90 Embraces the Power of Black in Luxury Sedan Makeover

SEOUL, Mar. 22 (Korea Bizwire) – Hyundai’s premium Genesis brand has unveiled a blackout edition of its flagship G90 sedan, bathing the luxurious model in what the company calls “the primordial color” to evoke a sense of refined mystique.  Dubbed the Genesis G90 Black, the range-topping trim focuses on elevating the aesthetic of South Korea’s most [...]

South Korea’s Hybrid Vehicle Registrations Hit Record High, Sparking Buzz Around Upcoming Models

South Korea’s Hybrid Vehicle Registrations Hit Record High, Sparking Buzz Around Upcoming Models

SEOUL, Dec. 11 (Korea Bizwire) – South Korea has witnessed a record number of hybrid electric vehicle (HEV) registrations this year, sparking increased interest in upcoming hybrid models. The Hyundai Motor Group recently completed the development of an advanced hybrid system with improved fuel efficiency. High expectations are set for Hyundai’s luxury brand, Genesis, to potentially [...]

LG Electronics to Provide In-vehicle Infotainment System for Genesis Cars

LG Electronics to Provide In-vehicle Infotainment System for Genesis Cars

SEOUL, Nov. 1 (Korea Bizwire) — LG Electronics Co. said Wednesday that it will provide its in-vehicle infotainment system for two models of Hyundai Motor Co.’s luxury brand Genesis. The 2024 Genesis G80 and the new GV80 Coupe will be equipped with LG’s webOS for Automotive platform, streaming a variety of content, including YouTube, from [...]

Hyundai to Launch Upgraded G70 Models in S. Korea

Hyundai to Launch Upgraded G70 Models in S. Korea

SEOUL, May 18 (Korea Bizwire) — South Korea’s Hyundai Motor Co. said Thursday it will launch the G70 and G70 Shooting Brake upgraded models in the domestic market. Beginning Friday, the G70 sedan will be available with a 2.5-liter gasoline turbocharged engine or a 3.3-liter gasoline turbocharged engine, with the G70 Shooting Brake equipped with [...]