SEOUL, Dec. 6 (Korea Bizwire) – In a significant expansion of its luxury automotive presence, Genesis unveiled its entry into professional motorsports through its new high-performance division, Genesis Magma, at a premiere event held at the Armani Hotel in Dubai, UAE, on December 4. The luxury automaker revealed plans to compete in two prestigious endurance racing championships, [...]
SEOUL, Dec. 3 (Korea Bizwire) – Hyundai Motor Company has solidified its position in global motorsport by achieving significant milestones in the World Rally Championship (WRC) and setting its sights on endurance racing with the Genesis luxury brand. The WRC, organized by the Fédération Internationale de l’Automobile (FIA), is one of the most demanding motorsport [...]
SEOUL, Dec. 2 (Korea Bizwire) — Genesis, Hyundai Motor Group’s independent luxury brand, on Monday revealed the design of its updated electrified GV70 SUV. The front features a new grille with a gradient design, showcasing a deeper shading effect that follows Genesis’ signature G-Matrix design pattern. The headlamps incorporate micro lens array technology to deliver [...]
SEOUL, Nov. 25 (Korea Bizwire) – Genesis announced the launch of its Proactive Care Service on Saturday, a cutting-edge offering aimed at improving the driving experience for its customers through real-time remote diagnostics. The service proactively detects vehicle malfunctions or irregularities during operation and provides notifications via the My Genesis app or SMS. Depending on the [...]
SEOUL/LOS ANGELES, Nov. 22 (Korea Bizwire) — Genesis, Hyundai Motor Group’s independent luxury brand, said Friday it has showcased the updated version of its electric GV70 SUV at the Los Angeles Auto Show. The revamped model introduces new features, including micro lens array technology used to create a distinct lighting effect and a specially designed [...]
SEOUL, Oct. 4 (Korea Bizwire) – Sales of the Genesis GV80, a luxury SUV from Hyundai Motor’s premium brand, are surging despite its hefty price tag. The vehicle’s sales figures are outpacing those of its more affordable counterpart, the Hyundai Palisade, showcasing the growing appetite for luxury vehicles in the South Korean market. According to Hyundai [...]
SEOUL, Oct. 3 (Korea Bizwire) – Genesis, the luxury vehicle division of Hyundai Motor Group, revealed Black Editions of its premium large SUVs, the Genesis GV80 and GV80 Coupe, on October 2. The GV80 Black is the brand’s second all-black model following the G90 Black. Genesis states that these new editions maximize luxury by applying black [...]
SEOUL, Jul. 24 (Korea Bizwire) — Hyundai Motor Group’s independent luxury brand Genesis said Wednesday it has signed a five-year partnership agreement with the Metropolitan Museum of Art in New York as part of the company’s vision to collaborate with leading global cultural institutions. Under the partnership, the two sides will establish the Genesis Art [...]
SEOUL, May 13 (Korea Bizwire) – Within Hyundai Motor Company, there is a growing perception that Audi customers are starting to buy Genesis models, according to industry sources on May 12. This assessment is backed by more than just surface-level sales figures. Some imported car brands, unable to withstand the Genesis onslaught, are downsizing operations in [...]
SEOUL, Mar. 22 (Korea Bizwire) – Hyundai’s premium Genesis brand has unveiled a blackout edition of its flagship G90 sedan, bathing the luxurious model in what the company calls “the primordial color” to evoke a sense of refined mystique. Dubbed the Genesis G90 Black, the range-topping trim focuses on elevating the aesthetic of South Korea’s most [...]