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U.S. Success of Frozen Gimbap Spurs Global Hallyu Wave in Cuisine

U.S. Success of Frozen Gimbap Spurs Global Hallyu Wave in Cuisine

SEOUL, Nov. 28 (Korea Bizwire) – Recently, a major U.S. retail chain achieved unprecedented success with its sale of frozen gimbap, to the extent of causing shortages across the United States. While taste, convenience, and health benefits are primary factors for this success, industry analysts say that scenes of characters enjoying gimbap in popular Korean dramas [...]

Affordable Convenience Foods on the Rise: Gimbap and Boxed Lunches Lead Lunchtime Sales

Affordable Convenience Foods on the Rise: Gimbap and Boxed Lunches Lead Lunchtime Sales

SEOUL, May 18 (Korea Bizwire) — Affordable and convenient food options are gaining popularity during lunchtime due to the increasing cost of eating out. Gimbap and boxed lunches have become popular choices among convenience foods, thanks to their convenience and reasonable prices. Recent data from convenience store CU reveals that Gimbap holds the highest sales [...]

“Eating Alone” Diners Drive Growth of Onigiri-style Gimbap, Instant Rice

“Eating Alone” Diners Drive Growth of Onigiri-style Gimbap, Instant Rice

SEJONG, Jan. 25 (Korea Bizwire) — Rice consumption per capita may be on the decline, but data indicates that the popularity of instant rice, lunch boxes and onigiri-style samgak (triangle) gimbap is on the upswing thanks to the increasing proclivity for diners to eat unaccompanied. During the 2017 marketing year for rice announced by Statistics [...]