Gmarket Archives | Be Korea-savvy
Women in their 20s and 30s Core Customers of Traditional Liquors

Women in their 20s and 30s Core Customers of Traditional Liquors

SEOUL, Feb. 6 (Korea Bizwire) — Recent market analysis has revealed that women in their 20s and 30s comprise nearly half the consumer base for Korean traditional alcoholic beverages. From July to December (2017), women between the ages of 20 and 39 were responsible for 49.7 percent of online traditional liquor sales (9.7 percent by [...]

Air Purifying Equipment Flying Off Shelves Over Fine Dust Concerns

Air Purifying Equipment Flying Off Shelves Over Fine Dust Concerns

SEOUL, Jan. 26 (Korea Bizwire) — Phytoncide air purifiers that supposedly recreate “forest air”, standard air purifiers, humidifiers and commercial oxygen generators are being bought up by droves of South Korean consumers, who are spending what it takes to keep their home environment free of the fine dust that periodically blankets the nation in the [...]

South Koreans’ Gift-Giving, Vacation Day Tendencies Revealed

South Koreans’ Gift-Giving, Vacation Day Tendencies Revealed

SEOUL, Dec. 21 (Korea Bizwire) – With the end of the year fast approaching, consumer research has shed light on the predispositions of South Koreans towards taking time off work and seasonal activities like gift-giving. From December 7 to 13, online shopping mall Gmarket conducted a survey asking 342 users about their plans for gift-giving [...]

Black Friday Looms Large for Overseas Direct Purchase Firms and Local Retailers

Black Friday Looms Large for Overseas Direct Purchase Firms and Local Retailers

SEOUL, Nov. 21 (Korea Bizwire) – As November 24 or “Black Friday” inches closer, local retailers are rolling out limited time discounts in what is expected to be a boom year for overseas direct purchases.  Overseas direct purchasing companies enable customers to procure goods at local prices and have their products shipped directly to their [...]

In the Face of Recurring Consumer Goods Scandals, Koreans Turn Their Gaze Towards Foreign Markets

In the Face of Recurring Consumer Goods Scandals, Koreans Turn Their Gaze Towards Foreign Markets

SEOUL, Sept. 21 (Korea Bizwire) – Distrust generated by scandals over pesticide-riddled eggs, the supposed presence of harmful chemical substances in women’s sanitary pads and hazardous humidifier disinfectants has caused more Koreans to look abroad for solutions to everyday needs. The preference for goods that come with the “Western Advanced Nation” tag that oft emerges [...]

Online Mall Sales Rise Due to Chinese Consumer Demand: Data

Online Mall Sales Rise Due to Chinese Consumer Demand: Data

SEOUL, March 6 (Korea Bizwire) – Sales of South Korea’s online shopping malls rose dramatically in recent months helped by the growing number of Chinese customers, data showed Monday, amid China retaliating against South Korea over Seoul’s plans to deploy an advanced U.S. missile defense system on its soil.  China has been retaliating against Seoul’s [...]

More Male Customers Purchase Toys: Data

More Male Customers Purchase Toys: Data

SEOUL, Aug. 8 (Korea Bizwire) – The number of males purchasing indoor toys in 2016 rose more than 40 percent from a year ago, industry data showed Monday, suggesting that more fathers are choosing to play with their children at home.  According to the country’s largest open market website Gmarket, male customers buying indoor toys, [...]

Shake Shack Opens in Korea; Popularity of Homemade Burgers Soars

Shake Shack Opens in Korea; Popularity of Homemade Burgers Soars

SEOUL, July 27 (Korea Bizwire) – Shake Shack, a New York-based casual restaurant chain, finally launched the first of its long-anticipated Korean franchises last week. Perhaps unsurprisingly, the launch was followed by soaring popularity and public interest in premium homemade burgers.  According to Gmarket, an e-commerce platform, sales of ‘hamburger makers’ skyrocketed by over 1,400 [...]

Korea’s Online Shopping Malls Embrace Open Markets

Korea’s Online Shopping Malls Embrace Open Markets

SEOUL, May 12 (Korea Bizwire) – Coupang, a Korean e-commerce website, is expanding its platform to an open market, offering direct sales and purchases between consumers and suppliers. Coupang is a social commerce platform that previously focused on curated commerce in the form of special ‘deals’. It’s an attempt to make up for its weakness in product [...]