hallyu Archives | Be Korea-savvy
‘Hallyu’ Festival Featuring K-pop Artists to Kick Off Online

‘Hallyu’ Festival Featuring K-pop Artists to Kick Off Online

SEOUL, Sept. 5 (Korea Bizwire) — A “hallyu” festival featuring K-pop bands, such as Pentagon and Monsta X, will kick off online this week, the culture ministry said Sunday. “Mokkoji Korea,” hosted by the Ministry of Culture, Sports and Tourism, and organized by the Korean Foundation for International Cultural Exchange, will run from Monday through [...]

Britain’s V&A Museum to Hold Exhibition on Korean Pop Culture Next Year

Britain’s V&A Museum to Hold Exhibition on Korean Pop Culture Next Year

SEOUL, July 13 (Korea Bizwire) — Victoria and Albert (V&A) Museum, one of the world’s largest museums of decorative arts and designs, is hosting an exhibition of Korean popular culture. The London-based museum announced next year’s exhibition plans, with the “Hallyu! The Korean Wave” exhibition penciled in between September 2022 and June 2023. It is [...]

‘Crash Landing on You,’ BTS, ‘Parasite’ Lead ‘Hallyu’ Popularity in 2020

‘Crash Landing on You,’ BTS, ‘Parasite’ Lead ‘Hallyu’ Popularity in 2020

SEOUL, Jan. 28 (Korea Bizwire) — The Korean drama “Crash Landing on You,” K-pop dynamite group BTS and the Oscar-winning film “Parasite” were among the top drivers of the Korean Wave, or “hallyu,” last year, a government report showed Thursday. Some 9.5 percent of hallyu fans picked the romance flick “Crash Landing on You” as [...]

LG Electronics Expands Hallyu Content on its Smart TV Streaming Service

LG Electronics Expands Hallyu Content on its Smart TV Streaming Service

SEOUL, Oct. 15 (Korea Bizwire) — LG Electronics Inc. said Thursday that more content on the Korean Wave of popular culture can be watched on its smart TVs via its streaming service as the company tries to attract more consumers in major markets amid the pandemic-driven stay-at-home trend. LG Channels will now have more content [...]

‘Hallyu’ Boosts Demand for Korean Ice Cream in Vietnam

‘Hallyu’ Boosts Demand for Korean Ice Cream in Vietnam

SEOUL, July 19 (Korea Bizwire) — South Korea’s exports of ice cream to Vietnam jumped 30 percent in 2019 from a year earlier on the back of the growing popularity of Korean culture in Southeast Asia, data showed Sunday. Outbound shipments of ice cream to Vietnam reached US$7 million in 2019, rising sharply from $5.3 [...]