hallyu Archives | Be Korea-savvy
‘Hallyu’ Boosts Demand for Korean Ice Cream in Vietnam

‘Hallyu’ Boosts Demand for Korean Ice Cream in Vietnam

SEOUL, July 19 (Korea Bizwire) — South Korea’s exports of ice cream to Vietnam jumped 30 percent in 2019 from a year earlier on the back of the growing popularity of Korean culture in Southeast Asia, data showed Sunday. Outbound shipments of ice cream to Vietnam reached US$7 million in 2019, rising sharply from $5.3 [...]

‘Hallyu’ Tourists Spent US$1,007 on Average in 2019, BTS Most Favored

‘Hallyu’ Tourists Spent US$1,007 on Average in 2019, BTS Most Favored

SEOUL, July 16 (Korea Bizwire) — Foreigners who traveled to South Korea last year to consume K-pop goods and content were estimated to have spent US$1,007 on average, according to a report Thursday. In its latest tourism industry analysis report, the state-run Korea Tourism Organization (KTO) estimated that some 1.11 million foreigners came to South [...]

Popularity of S. Korea as Tourist Destination Grows for 6th Year in a Row

Popularity of S. Korea as Tourist Destination Grows for 6th Year in a Row

SEOUL, April 13 (Korea Bizwire) — A government poll showed Monday that the global popularity of South Korea as a tourist destination increased for the sixth consecutive year in 2019, thanks to the promotional effects of the country’s globally loved cultural content sector. According to the 2019 poll on the effect of tourism marketing, released [...]

Poll Finds Improved Foreign Sentiment for Korean Cultural Content

Poll Finds Improved Foreign Sentiment for Korean Cultural Content

SEOUL, Feb. 29 (Korea Bizwire) — Foreigners’ favorable feelings toward South Korean cultural content marked an overall improvement last year on the strength of the continued popularity of “hallyu,” or the Korean Wave, according to a poll released Saturday by a government agency. The survey of 8,000 people in 17 countries who experienced Korean cultural [...]

KCON’s Cumulative Audience Tops 1 Million

KCON’s Cumulative Audience Tops 1 Million

SEOUL/LOS ANGELES, Aug. 19 (Korea Bizwire) — KCON, the world’s largest Korean pop music and culture convention launched, has attracted more than 1 million fans over the past eight years, its organizer said Monday. According to CJ ENM, the organizer of KCON, the convention’s cumulative audience reached 1,069,000 over the weekend when the Korean wave, [...]

‘Hallyu’ Tourist Complex to be Built Near Incheon Airport by 2024

‘Hallyu’ Tourist Complex to be Built Near Incheon Airport by 2024

INCHEON, Aug. 2 (Korea Bizwire) — The municipality of Incheon, west of Seoul, is planning to build a massive tourist complex in a hilly coastal area just west of Incheon International Airport after designating it as a free economic zone, officials said Friday. According to the Incheon Free Economic Zone Authority, the new tourist complex, [...]

K-pop, ‘Hallyu’ Emerge as Powerful Marketing Tools for Korean Consumer Goods

K-pop, ‘Hallyu’ Emerge as Powerful Marketing Tools for Korean Consumer Goods

SEJONG, Jul. 26 (Korea Bizwire) — At a trade fair exhibiting Korean goods in Bangkok last month, whenever a customer came to the small booth where he was promoting beauty products, Jake Choi would use his smartphone to show them a video clip as part of his sales pitch. The three-minute video includes a scene [...]

Local Governments in Trouble over Bad News of ‘Hallyu’ Stars

Local Governments in Trouble over Bad News of ‘Hallyu’ Stars

SEOUL, Jul. 2 (Korea Bizwire) — A recent series of scandals and gossip involving Korean Wave stars has dealt a heavy blow to provincial governments trying to utilize their associations with entertainers to attract tourists. Most recently, the Taebaek city government in Gangwon Province became an unlikely victim when celebrity couple Song Joong-ki and Song [...]