hallyu Archives | Be Korea-savvy
K-pop Dominates Asia, Europe; Korean Food Favored in N. America among ‘Hallyu’ Content: Report

K-pop Dominates Asia, Europe; Korean Food Favored in N. America among ‘Hallyu’ Content: Report

SEOUL, Feb. 25 (Korea Bizwire) — K-pop garnered the most attention among globally popular South Korean cultural content in Asia, Europe and Latin America, while people in North America, Africa and Oceania showed greater interest in Korean food, according to a government report released Tuesday. The annual report was jointly published by the Ministry of [...]

SM Entertainment Founder Lee Soo-man Pushes beyond K-pop

SM Entertainment Founder Lee Soo-man Pushes beyond K-pop

SEOUL, Feb. 3 (Korea Bizwire) - Lee Soo-man, the legendary figure behind the global rise of K-pop, is setting his sights beyond the phenomenon known as “hallyu.” The founder and former executive producer of K-pop powerhouse SM Entertainment envisions a future where Korean entertainment transcends national labels. “We must now move beyond hallyu,” Lee said [...]

60 Pct of Overseas Residents View Korea Favorably After Experiencing ‘Hallyu’

60 Pct of Overseas Residents View Korea Favorably After Experiencing ‘Hallyu’

SEOUL, Apr. 2 (Korea Bizwire) — Six out of 10 overseas residents reported a positive change in their perception of Korea after experiencing globally popular Korean cultural content, a government report showed Tuesday. The 2024 report issued by the Ministry of Culture, Sports and Tourism and its affiliate, the Korean Foundation for International Cultural Exchange, [...]

Plethora of Hallyu Cultural Events Garner Enthusiastic Reception in UAE and Oman

Plethora of Hallyu Cultural Events Garner Enthusiastic Reception in UAE and Oman

SEOUL, June 12 (Korea Bizwire) — In a bid to foster cultural exchanges and introduce Korean arts to the local communities, a series of captivating “hallyu” (Korean wave) cultural events unfolded in the heart of the Middle East, specifically the United Arab Emirates (UAE) and Oman. The Embassy of the Republic of Korea in Oman, [...]

Stanford University’s APARC to Host Hallyu-Themed Conference

Stanford University’s APARC to Host Hallyu-Themed Conference

SEOUL, April 5 (Korea Bizwire) — The Walter Shorenstein Asia-Pacific Research Center (APARC) at Stanford University announced on Monday (local time) that it will host a conference under the theme of “The Future of Hallyu” on April 19. During this conference, Christopher Hanscom, a professor at the University of California, Los Angeles, and Kim Ju-oak, [...]

‘Hallyu’ Festival Featuring K-pop Artists to Kick Off Online

‘Hallyu’ Festival Featuring K-pop Artists to Kick Off Online

SEOUL, Sept. 5 (Korea Bizwire) — A “hallyu” festival featuring K-pop bands, such as Pentagon and Monsta X, will kick off online this week, the culture ministry said Sunday. “Mokkoji Korea,” hosted by the Ministry of Culture, Sports and Tourism, and organized by the Korean Foundation for International Cultural Exchange, will run from Monday through [...]