hallyu Archives | Be Korea-savvy
‘Crash Landing on You,’ BTS, ‘Parasite’ Lead ‘Hallyu’ Popularity in 2020

‘Crash Landing on You,’ BTS, ‘Parasite’ Lead ‘Hallyu’ Popularity in 2020

SEOUL, Jan. 28 (Korea Bizwire) — The Korean drama “Crash Landing on You,” K-pop dynamite group BTS and the Oscar-winning film “Parasite” were among the top drivers of the Korean Wave, or “hallyu,” last year, a government report showed Thursday. Some 9.5 percent of hallyu fans picked the romance flick “Crash Landing on You” as [...]

LG Electronics Expands Hallyu Content on its Smart TV Streaming Service

LG Electronics Expands Hallyu Content on its Smart TV Streaming Service

SEOUL, Oct. 15 (Korea Bizwire) — LG Electronics Inc. said Thursday that more content on the Korean Wave of popular culture can be watched on its smart TVs via its streaming service as the company tries to attract more consumers in major markets amid the pandemic-driven stay-at-home trend. LG Channels will now have more content [...]

‘Hallyu’ Boosts Demand for Korean Ice Cream in Vietnam

‘Hallyu’ Boosts Demand for Korean Ice Cream in Vietnam

SEOUL, July 19 (Korea Bizwire) — South Korea’s exports of ice cream to Vietnam jumped 30 percent in 2019 from a year earlier on the back of the growing popularity of Korean culture in Southeast Asia, data showed Sunday. Outbound shipments of ice cream to Vietnam reached US$7 million in 2019, rising sharply from $5.3 [...]

‘Hallyu’ Tourists Spent US$1,007 on Average in 2019, BTS Most Favored

‘Hallyu’ Tourists Spent US$1,007 on Average in 2019, BTS Most Favored

SEOUL, July 16 (Korea Bizwire) — Foreigners who traveled to South Korea last year to consume K-pop goods and content were estimated to have spent US$1,007 on average, according to a report Thursday. In its latest tourism industry analysis report, the state-run Korea Tourism Organization (KTO) estimated that some 1.11 million foreigners came to South [...]

Popularity of S. Korea as Tourist Destination Grows for 6th Year in a Row

Popularity of S. Korea as Tourist Destination Grows for 6th Year in a Row

SEOUL, April 13 (Korea Bizwire) — A government poll showed Monday that the global popularity of South Korea as a tourist destination increased for the sixth consecutive year in 2019, thanks to the promotional effects of the country’s globally loved cultural content sector. According to the 2019 poll on the effect of tourism marketing, released [...]