SEOUL, Sept. 6 (Korea Bizwire) — Samsung Electronics Co. on Sunday signed a partnership agreement with South Korea’s leading furniture maker Hanssem Co. to expand business opportunities amid the pandemic-driven stay-at-home trend. Under the deal, Samsung will cooperate with Hanssem in the home interior remodeling business. The tech giant will provide its latest home appliances [...]
SEOUL, Nov. 6 (Korea Bizwire) – Home shopping channels are pondering what course of action to take regarding Hanssem’s products as the furniture company has come under fire for allegations of sexual harassment and rape made by an entry-level female employee. The story entered the national consciousness when the alleged victim, describing herself as an [...]
SEOUL, Sept. 1 (Korea Bizwire) — An increasing number of South Korean companies are using virtual reality in their marketing campaigns as the latest technology that allows people to thoroughly experience products online before purchasing has proven to improve customer satisfaction. VR technology has been increasingly popular in the mobile and desktop online shopping industry in [...]
SEOUL, Aug. 7 (Korea Bizwire) — Hanssem, an interior and lifestyle company, said Monday it will open its first Chinese branch in Shanghai this week to compete in the 740 trillion-won (US$656 billion) market. The two-story Hanssem Shanghai Flagship Store will open Tuesday in the Changning District. The store will cover some 13,000 square meters, [...]
SEOUL, Nov. 10 (Korea Bizwire) – Leading furniture makers in South Korea are seeking ways to tap into the overseas market to find new growth engines beyond the saturated domestic market amid sluggish consumption, industry officials said Thursday. Major furniture markers have generated most of their revenue from the domestic market, but they have been [...]
SEOUL, Dec. 28 (Korea Bizwire) – The South Korean furniture industry is going through a major transition to survive tough competition from Swedish furniture giant IKEA, which is drawing design-savvy consumers with affordable products and showroom displays. IKEA’s highly anticipated first store in suburban Seoul has created much buzz in the home furnishing market, attracting over 6.7 million visitors and posting 308 [...]
SEOUL, Dec.16 (Korea Bizwire) – First year sales of global furniture giant IKEA in Korea have reached 210 billion won (including sales from December 2014), according to a recent report. This tops the average sales of all 345 IKEA stores around the world. There has been some criticism that the Korean store’s pricing is higher [...]
Seoul, July 17 (Korea Bizwire) – At a time when one in ten people are literally living ‘home alone’, products for single households are selling like ice cold water on a hot day. According to 11st Street, an online shopping mall, the items that showed the fastest growth in sales were electronics for single households. [...]
SEOUL, May 25 (Korea Bizwire) — K-Beauty is taking things to the next level with a new device that incorporates Internet-of-Things technology. LG Uplus and furniture company Hanssem have signed a MoU to develop and launch a mirror that analyzes skin condition. According to an announcement from LG Uplus on May 24, the mirror will be [...]
SEOUL, May 14 (Korea Bizwire) — Large furniture manufactures in Korea are competitively expanding their usage of eco-friendly materials to meet consumer demand for increased safety and well-being. According to an industry source, large furniture makers like Hanssem and Hyundai Livart are increasing their use of E0 class eco-friendly materials competitively. Medium density fiberboard (MDF) [...]