Hanssem Archives | Be Korea-savvy
Hanssem Home Shopping Operations Weighed Down by Sexual Assault Allegations

Hanssem Home Shopping Operations Weighed Down by Sexual Assault Allegations

SEOUL, Nov. 6 (Korea Bizwire) – Home shopping channels are pondering what course of action to take regarding Hanssem’s products as the furniture company has come under fire for allegations of sexual harassment and rape made by an entry-level female employee. The story entered the national consciousness when the alleged victim, describing herself as an [...]

Korean Companies Turn to Virtual Reality for Marketing

Korean Companies Turn to Virtual Reality for Marketing

SEOUL, Sept. 1 (Korea Bizwire) — An increasing number of South Korean companies are using virtual reality in their marketing campaigns as the latest technology that allows people to thoroughly experience products online before purchasing has proven to improve customer satisfaction. VR technology has been increasingly popular in the mobile and desktop online shopping industry in [...]

Hanssem to Open First Chinese Flagship Store in Shanghai

Hanssem to Open First Chinese Flagship Store in Shanghai

SEOUL, Aug. 7 (Korea Bizwire) — Hanssem, an interior and lifestyle company, said Monday it will open its first Chinese branch in Shanghai this week to compete in the 740 trillion-won (US$656 billion) market. The two-story Hanssem Shanghai Flagship Store will open Tuesday in the Changning District. The store will cover some 13,000 square meters, [...]

IKEA Upends S. Korean Furniture Industry

IKEA Upends S. Korean Furniture Industry

SEOUL, Dec. 28 (Korea Bizwire) – The South Korean furniture industry is going through a major transition to survive tough competition from Swedish furniture giant IKEA, which is drawing design-savvy consumers with affordable products and showroom displays. IKEA’s highly anticipated first store in suburban Seoul has created much buzz in the home furnishing market, attracting over 6.7 million visitors and posting 308 [...]

K-Beauty Trend: IoT Coming to Skin Care With Development of Skin-Evaluating Mirror

K-Beauty Trend: IoT Coming to Skin Care With Development of Skin-Evaluating Mirror

SEOUL, May 25 (Korea Bizwire) — K-Beauty is taking things to the next level with a new device that incorporates Internet-of-Things technology. LG Uplus and furniture company Hanssem have signed a MoU to develop and launch a mirror that analyzes skin condition. According to an announcement from LG Uplus on May 24, the mirror will be [...]

Korean Makers Competitively Increase “Eco-friendly” Wood Boards in Furniture Manufacturing

Korean Makers Competitively Increase “Eco-friendly” Wood Boards in Furniture Manufacturing

SEOUL, May 14 (Korea Bizwire) — Large furniture manufactures in Korea are competitively expanding their usage of eco-friendly materials to meet consumer demand for increased safety and well-being.  According to an industry source, large furniture makers like Hanssem and Hyundai Livart are increasing their use of E0 class eco-friendly materials competitively. Medium density fiberboard (MDF) [...]