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K-Wellness Emerges as New Export Brand After K-Beauty and K-Pop

K-Wellness Emerges as New Export Brand After K-Beauty and K-Pop

SEOUL, Sept. 8 (Korea Bizwire) — South Korean health supplement companies are intensifying their push overseas as slowing demand at home contrasts with rising global appetite for wellness products. Industry data show exports have climbed steadily since the pandemic, hitting a record 382.1 billion won ($280 million) last year, nearly triple the 2019 figure. By [...]

Probiotics Trigger Battle in Domestic Health Supplement Market

Probiotics Trigger Battle in Domestic Health Supplement Market

SEOUL, March 31 (Korea Bizwire) – Increased consumer awareness about health is boosting the health functional food industry, and is now pushing the food industry to set its sights on probiotics. Probiotics are showing noticeable growth among health functional foods, and since the domestic market is still in its nascent stage, competition to take the [...]