SEOUL, Nov. 7 (Korea Bizwire) – South Korea’s beer industry is witnessing a significant shift in packaging as major breweries embrace clear bottles, marking a departure from traditional colored glass containers. The trend began in 2021 when Oriental Brewery (OB) introduced the country’s first domestically produced beer in clear bottles with its Cass Fresh brand. The [...]
SEOUL, Apr. 3 (Korea Bizwire) — The Supreme Court has confirmed the conviction of a liquor tycoon’s scion indicted for offering illicit business favors to a subsidiary, judicial officials said Wednesday. In a ruling made March 12, the top court upheld a prison sentence of one year and three months, suspended for two years, for [...]
SEOUL, Oct. 17 (Korea Bizwire) — South Korea’s leading beverage maker Hite Jinro Co. said Monday its flavored soju is being sold at 17 Costco stores in the United States amid the company’s increased efforts to penetrate the U.S. market. Since the company made its products available at the Costco Yonkers branch in New York, [...]
SEOUL, April 27 (Korea Bizwire) — Hite Jinro Co., South Korea’s leading beverage company, said Wednesday exports of the traditional Korean liquor soju exceeded US$100 million last year despite the COVID-19 pandemic. The country’s soju exports jumped 36 percent to $102 million in 2021 from $748.6 billion a year earlier, the company said in a [...]
SEOUL, April 19 (Korea Bizwire) — Hite Jinro Co., South Korea’s leading beverage company, said Tuesday it will strengthen marketing efforts in Japan to boost sales of the traditional Korean liquor soju. Japan is Hite Jinro’s second-biggest market for soju after the United States. Soju exports rebounded in 2020 and jumped 27 percent in 2021 [...]
SEOUL, May 12 (Korea Bizwire) — Hite Jinro Co., South Korea’s second-largest beverage company, said Wednesday it has kicked off exports of its popular lager beer brand Terra. Hite Jinro said it will export the first batch of 1.2 million Terra bottles to the United States, Hong Kong and Singapore. Sales of the Terra lager [...]
SEOUL, Jul. 2 (Korea Bizwire) — Hite Jinro Co., a major South Korean liquor producer, said Monday that it had held a series of promotional events in Paris, France, and London, England, to introduce Korean liquor. Hite Jinro opened a pop-up store dubbed “Corea Spirit 2019″ in Paris on May 29, and previously held a [...]
SEOUL, Aug. 5 (Korea Bizwire) – Shipments of soju, a distilled Korean liquor, to Southeast Asian countries rose sharply in the first half of this year thanks to the expansion of the Korean wave in the region, a liquor maker said Sunday. Overseas sales of soju products made by Hite Jinro Co. in Vietnam, Cambodia, [...]
SEOUL, March 23 (Korea Bizwire) — Hite Jinro Co., a major South Korean liquor maker, said Friday it will soon ship 30,000 bottles of its new “Chamnamootong Margeunisul” soju, the traditional Korean distilled liquor, to Hong Kong. The premium soju will be distributed to restaurants, supermarkets and bars through local distributors. The new brand with [...]
SEOUL, March 21 (Korea Bizwire) — Hite Jinro Co., a major South Korean liquor maker, said Wednesday outbound shipments of its products nearly tripled over the past 20 years, as it moves to expand its presence in the global market. Exports of the company’s alcoholic beverages came to 94 billion won (US$87.8 million) last year, [...]