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Five-star Hotels Turn to Home Shopping Networks to Attract Local Customers

Five-star Hotels Turn to Home Shopping Networks to Attract Local Customers

SEOUL, May 22 (Korea Bizwire) — The hotel industry, which is on the brink of collapse due to the outbreak of the coronavirus, is breaking its business framework to survive. While each hotel is scrambling to offer huge discounts, a five-star luxury hotel in downtown Seoul will also showcase rooms that have sharply lowered prices [...]

Shinsegae TV Shopping Sells Movie Tickets in Industry First

Shinsegae TV Shopping Sells Movie Tickets in Industry First

SEOUL, Nov. 26 (Korea Bizwire) — Shinsegae TV Shopping, the home shopping arm of retail giant Shinsegae, showed outstanding performance in movie ticket sales as it adopted a new strategy by inviting a popular movie star to host a home shopping program that sells movie tickets. Shinsegae TV Shopping attracted more than 500,000 people to [...]

Hanssem Home Shopping Operations Weighed Down by Sexual Assault Allegations

Hanssem Home Shopping Operations Weighed Down by Sexual Assault Allegations

SEOUL, Nov. 6 (Korea Bizwire) – Home shopping channels are pondering what course of action to take regarding Hanssem’s products as the furniture company has come under fire for allegations of sexual harassment and rape made by an entry-level female employee. The story entered the national consciousness when the alleged victim, describing herself as an [...]

Home Shopping Channels Experience Post-Chuseok Boom in Sales of Women’s Products

Home Shopping Channels Experience Post-Chuseok Boom in Sales of Women’s Products

SEOUL, Oct. 26 (Korea Bizwire) – Sales of women’s products via home shopping soared post-Chuseok (October 10 through 15) according to industry insiders. In particular, high-end articles of clothing, luxury brand items and jewelry proved to be popular.  CJ O Shopping revealed that its broadcast on October 10 of the ‘Vera Wang Air Cashmere 100% [...]

Korea’s Homeshopping Enlists Help of Comedians, YouTube Stars

Korea’s Homeshopping Enlists Help of Comedians, YouTube Stars

SEOUL, June. 21 (Korea Bizwire) — With the advent of technology, South Korean shopping channels as we know them are in for a dramatic makeover.  The massive conglomerates behind many of these channels are increasingly tapping comedians and internet stars to be the face of their sales broadcasts through digital platforms. One industry powerhouse leading the [...]