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Shinsegae TV Shopping Sells Movie Tickets in Industry First

Shinsegae TV Shopping Sells Movie Tickets in Industry First

SEOUL, Nov. 26 (Korea Bizwire) — Shinsegae TV Shopping, the home shopping arm of retail giant Shinsegae, showed outstanding performance in movie ticket sales as it adopted a new strategy by inviting a popular movie star to host a home shopping program that sells movie tickets. Shinsegae TV Shopping attracted more than 500,000 people to [...]

Hanssem Home Shopping Operations Weighed Down by Sexual Assault Allegations

Hanssem Home Shopping Operations Weighed Down by Sexual Assault Allegations

SEOUL, Nov. 6 (Korea Bizwire) – Home shopping channels are pondering what course of action to take regarding Hanssem’s products as the furniture company has come under fire for allegations of sexual harassment and rape made by an entry-level female employee. The story entered the national consciousness when the alleged victim, describing herself as an [...]

Home Shopping Channels Experience Post-Chuseok Boom in Sales of Women’s Products

Home Shopping Channels Experience Post-Chuseok Boom in Sales of Women’s Products

SEOUL, Oct. 26 (Korea Bizwire) – Sales of women’s products via home shopping soared post-Chuseok (October 10 through 15) according to industry insiders. In particular, high-end articles of clothing, luxury brand items and jewelry proved to be popular.  CJ O Shopping revealed that its broadcast on October 10 of the ‘Vera Wang Air Cashmere 100% [...]

Korea’s Homeshopping Enlists Help of Comedians, YouTube Stars

Korea’s Homeshopping Enlists Help of Comedians, YouTube Stars

SEOUL, June. 21 (Korea Bizwire) — With the advent of technology, South Korean shopping channels as we know them are in for a dramatic makeover.  The massive conglomerates behind many of these channels are increasingly tapping comedians and internet stars to be the face of their sales broadcasts through digital platforms. One industry powerhouse leading the [...]

Home Shopping, the Best Way to Enter the Market

Home Shopping, the Best Way to Enter the Market

SEOUL, Nov.30 (Korea Bizwire) – Two and Up, an importer of foreign cosmetics, is making efforts to debut its newly imported foreign products through home shopping networks. Officials believe that this strategy will make it easier to gain consumer awareness in a short amount of time, while allowing for the  expansion of distribution channels when [...]

Insurance Sales Drive Profits for Home Shopping Companies, but Consumers Cry Foul

Insurance Sales Drive Profits for Home Shopping Companies, but Consumers Cry Foul

SEOUL, Sept. 10 (Korea Bizwire) – While TV home shopping companies are making profits greater than one trillion won by selling insurance, consumers are facing damages because of dishonest sales tactics. In the meantime, insurance has settled as one of the main revenue streams for home shopping businesses, and the commissions received from insurance companies [...]

Public Home Shopping Channel for Small Companies and Farmers Ready to Launch

Public Home Shopping Channel for Small Companies and Farmers Ready to Launch

SEOUL, Nov. 18 (Korea Bizwire) – The Ministry of Science, ICT and Future Planning held a hearing on November 17 to introduce a public television home shopping channel, which is exclusively reserved for small businesses and farmers. The government plans to considerably lower a fee and dedicate 95 to 100 percent of programming for goods manufactured [...]