SEOUL, Jul. 10 (Korea Bizwire) – In a bid to capture the attention of younger consumers, South Korea’s home shopping industry is racing to produce short-form content, leveraging artificial intelligence to transform hour-long live broadcasts into bite-sized videos for mobile apps and YouTube. Leading the charge, Shinsegae Live Shopping announced on July 9 that it would [...]
SEOUL, Jul. 4 (Korea Bizwire) – The South Korean TV home shopping industry is facing a severe downturn with broadcast revenue plummeting to a five-year low, reflecting the ongoing decline in television viewership. This slump comes amid rising transmission fees, further squeezing the industry’s profitability. According to a report released by the Korea TV Home Shopping [...]
SEOUL, Jun. 12 (Korea Bizwire) – The South Korean Ministry of Science and ICT has convened a special task force to bolster the flagging competitiveness of the nation’s home shopping industry, it announced on June 11. The move comes as the industry has stagnated amid the rapid growth of domestic and international e-commerce platforms and shifts [...]
SEOUL, Dec. 28 (Korea Bizwire) – In the rapidly evolving landscape of digital marketing, the KPR Digital Communication Research Institute, a subsidiary of KPR, one of the largest public relations companies in Korea, unveiled its top 10 digital marketing communication trends for 2024. These trends, revealed on December 27, are set to redefine the way businesses [...]
SEOUL, Nov. 15 (Korea Bizwire) – With the home shopping industry facing significant challenges, major players in Korea are grappling with a somber third-quarter performance. The primary culprits behind this downturn include dwindling television viewership and the growing burden of broadcasting fees, which home shopping companies must bear to maintain channels on pay-TV networks. Notably, the [...]
SEOUL, July 11 (Korea Bizwire) — Hyundai Home Shopping Network Corp. said Monday it will be releasing the second episode of its entertainment-style “deal commerce” program, hosted by actor Kwon Hyuk-soo, on its official YouTube channel. The concept of deal commerce was introduced in April as the industry’s first program based on the idea of [...]
SEOUL, June 7 (Korea Bizwire) — South Korea’s home shopping industry, grappling with poor sales performance due to a decline in television viewership, is incorporating high-end digital technology to attract customers. CJ OnStyle replaced all four of its studios with a digital studio in February, aiming to enhance the customer viewing experience through interactive video [...]
SEOUL, May 4 (Korea Bizwire) — South Korea’s home shopping industry is turning to digital technology to win back “Generation MZ” consumers, which includes both millennials and Generation Z. Lotte Homeshopping created a virtual model named Lucy, who achieved a 100 percent sales record as a show host since her debut. In a demonstration show [...]
SEOUL, March 23 (Korea Bizwire) — South Korea’s home shopping channels are placing a larger focus on sales of tour products with travel demand rebounding after being dampened during the pandemic period. Home shopping company GS Shop on Wednesday announced plans to air a tour package featuring the venues of popular TV entertainment programs. The [...]
SEOUL, July 7 (Korea Bizwire) — GS Shop, a TV shopping division of GS Retail Co., said Wednesday it will introduce Netflix’s new South Korean series in a ‘home shopping’ show. The company will air a television show that introduces the Netflix Korean-language original series “Remarriage & Desires” on July 13. The show will mimic [...]