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Home Shopping Industry Embraces ‘Mini Broadcasting’ to Better Reflect Popular Trends

Home Shopping Industry Embraces ‘Mini Broadcasting’ to Better Reflect Popular Trends

SEOUL, Aug. 26 (Korea Bizwire) – South Korea’s home shopping channel operators are increasingly embracing ‘mini programs’ that have a short broadcasting time of 10 to 40 minutes. Compared to general programs with a broadcasting time of more than 1 hour, mini programs require relatively minimal preparation, thereby enabling a product pitch reflecting the latest [...]

Lotte Home Shopping Introduces ‘Virtual Camp Site’ for Virtual Shopping Experience

Lotte Home Shopping Introduces ‘Virtual Camp Site’ for Virtual Shopping Experience

SEOUL, July 20 (Korea Bizwire) — Lotte Home Shopping Inc., a shopping unit of retail conglomerate Lotte, is expanding a shopping service based on a metaverse platform that combines reality and a three-dimensional virtual world. Customers can use a mobile app to look through a ‘virtual camp site’ for a virtual camping experience and check [...]

S. Korean Firm Develops World’s First Home Shopping Program Analysis Tool

S. Korean Firm Develops World’s First Home Shopping Program Analysis Tool

SEOUL, Nov. 20 (Korea Bizwire) — SK Stoa, a home shopping firm operated by SK Telecom Co., South Korea’s largest mobile carrier, announced on Thursday that it had developed the world’s first home shopping program analysis tool. The SK Store On Vision collects data on viewing rate, shopping orders and calls through SK Stoa’s TV [...]

Tickets for Hotels and Resorts Popular Thanks to Increasing Demand for ‘Hocance’

Tickets for Hotels and Resorts Popular Thanks to Increasing Demand for ‘Hocance’

SEOUL, Oct. 3 (Korea Bizwire) — Amid the prolonged COVID-19 pandemic, tickets for staying at hotels or resorts are enjoying rising popularity on home shopping channels. The surge in demand for such tickets reflects the increasing demand for the “hocance,” a new Korean word referring to the culture of spending one’s vacation in a hotel. [...]

Five-star Hotels Turn to Home Shopping Networks to Attract Local Customers

Five-star Hotels Turn to Home Shopping Networks to Attract Local Customers

SEOUL, May 22 (Korea Bizwire) — The hotel industry, which is on the brink of collapse due to the outbreak of the coronavirus, is breaking its business framework to survive. While each hotel is scrambling to offer huge discounts, a five-star luxury hotel in downtown Seoul will also showcase rooms that have sharply lowered prices [...]