SEOUL, Aug. 23 (Korea Bizwire) — The home shopping industry is striving to attract young people in their 20s and 30s. Vendors hawking their wares via TV are making the move mobile device-friendly media such as social networking sites and mobile apps. In a bid to attract young customers, CJ O Shopping Co., a home [...]
SEOUL, Nov. 26 (Korea Bizwire) — Shinsegae TV Shopping, the home shopping arm of retail giant Shinsegae, showed outstanding performance in movie ticket sales as it adopted a new strategy by inviting a popular movie star to host a home shopping program that sells movie tickets. Shinsegae TV Shopping attracted more than 500,000 people to [...]
SEOUL, Nov. 6 (Korea Bizwire) – Home shopping channels are pondering what course of action to take regarding Hanssem’s products as the furniture company has come under fire for allegations of sexual harassment and rape made by an entry-level female employee. The story entered the national consciousness when the alleged victim, describing herself as an [...]
SEOUL, Oct. 26 (Korea Bizwire) – Sales of women’s products via home shopping soared post-Chuseok (October 10 through 15) according to industry insiders. In particular, high-end articles of clothing, luxury brand items and jewelry proved to be popular. CJ O Shopping revealed that its broadcast on October 10 of the ‘Vera Wang Air Cashmere 100% [...]
SEOUL, June. 21 (Korea Bizwire) — With the advent of technology, South Korean shopping channels as we know them are in for a dramatic makeover. The massive conglomerates behind many of these channels are increasingly tapping comedians and internet stars to be the face of their sales broadcasts through digital platforms. One industry powerhouse leading the [...]
SEOUL, Nov. 14 (Korea Bizwire) – South Korean automobiles will go on sale via TV home shopping networks starting in 2018 under a revised regulation, the government announced Monday. The nation’s four major home shopping channels — CJ, Hyundai, GS and Woori — will be allowed to deal in not just foreign and used cars [...]
SEOUL, Jan.11 (Korea Bizwire) – Korean home shopping networks are currently stepping away from the TV to open offline stores. To overcome their limit of only communicating with customers through TV, they are starting to provide omni-channel services so that customers can actually touch and try out products sold through home shopping networks. CJ O [...]
SEOUL, Nov.30 (Korea Bizwire) – Two and Up, an importer of foreign cosmetics, is making efforts to debut its newly imported foreign products through home shopping networks. Officials believe that this strategy will make it easier to gain consumer awareness in a short amount of time, while allowing for the expansion of distribution channels when [...]
SEOUL, Sept. 10 (Korea Bizwire) – While TV home shopping companies are making profits greater than one trillion won by selling insurance, consumers are facing damages because of dishonest sales tactics. In the meantime, insurance has settled as one of the main revenue streams for home shopping businesses, and the commissions received from insurance companies [...]
SEOUL, Nov. 18 (Korea Bizwire) – The Ministry of Science, ICT and Future Planning held a hearing on November 17 to introduce a public television home shopping channel, which is exclusively reserved for small businesses and farmers. The government plans to considerably lower a fee and dedicate 95 to 100 percent of programming for goods manufactured [...]