SEOUL, May 22 (Korea Bizwire) — The hotel industry, which is on the brink of collapse due to the outbreak of the coronavirus, is breaking its business framework to survive. While each hotel is scrambling to offer huge discounts, a five-star luxury hotel in downtown Seoul will also showcase rooms that have sharply lowered prices [...]
SEOUL, April 29 (Korea Bizwire) — A home shopping company plans to create television shows without a stage set, replacing it instead with a digital screen. Shinsegae TV Shopping Inc., the home shopping arm of retail giant Shinsegae, announced Tuesday that it will install a 26.5-meter wide, 3.2-meter tall LED digital wall that will replace [...]
SEOUL, Feb. 17 (Korea Bizwire) — The home shopping industry is struggling with a constant shortage of masks due to the coronavirus outbreak. The Ministry of Science and ICT held an emergency meeting with home shopping businesses on Feb. 6, which decided to include a special program to sell masks. Hyundai Home Shopping began airing [...]
SEOUL, Feb. 11 (Korea Bizwire) — Hyundai Home Shopping Co., South Korea’s leading home shopping channel operator, said Monday that it will introduce eco-friendly shipping boxes made of paper with no adhesive at all. Developed by Hyundai Home Shopping, the “finger box” can be sealed without the use of glue or tape. Despite the lack [...]
SEOUL, Aug. 23 (Korea Bizwire) — The home shopping industry is striving to attract young people in their 20s and 30s. Vendors hawking their wares via TV are making the move mobile device-friendly media such as social networking sites and mobile apps. In a bid to attract young customers, CJ O Shopping Co., a home [...]
SEOUL, Nov. 26 (Korea Bizwire) — Shinsegae TV Shopping, the home shopping arm of retail giant Shinsegae, showed outstanding performance in movie ticket sales as it adopted a new strategy by inviting a popular movie star to host a home shopping program that sells movie tickets. Shinsegae TV Shopping attracted more than 500,000 people to [...]
SEOUL, Nov. 6 (Korea Bizwire) – Home shopping channels are pondering what course of action to take regarding Hanssem’s products as the furniture company has come under fire for allegations of sexual harassment and rape made by an entry-level female employee. The story entered the national consciousness when the alleged victim, describing herself as an [...]
SEOUL, Oct. 26 (Korea Bizwire) – Sales of women’s products via home shopping soared post-Chuseok (October 10 through 15) according to industry insiders. In particular, high-end articles of clothing, luxury brand items and jewelry proved to be popular. CJ O Shopping revealed that its broadcast on October 10 of the ‘Vera Wang Air Cashmere 100% [...]
SEOUL, June. 21 (Korea Bizwire) — With the advent of technology, South Korean shopping channels as we know them are in for a dramatic makeover. The massive conglomerates behind many of these channels are increasingly tapping comedians and internet stars to be the face of their sales broadcasts through digital platforms. One industry powerhouse leading the [...]
SEOUL, Nov. 14 (Korea Bizwire) – South Korean automobiles will go on sale via TV home shopping networks starting in 2018 under a revised regulation, the government announced Monday. The nation’s four major home shopping channels — CJ, Hyundai, GS and Woori — will be allowed to deal in not just foreign and used cars [...]