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S. Korean Firm Develops World’s First Home Shopping Program Analysis Tool

S. Korean Firm Develops World’s First Home Shopping Program Analysis Tool

SEOUL, Nov. 20 (Korea Bizwire) — SK Stoa, a home shopping firm operated by SK Telecom Co., South Korea’s largest mobile carrier, announced on Thursday that it had developed the world’s first home shopping program analysis tool. The SK Store On Vision collects data on viewing rate, shopping orders and calls through SK Stoa’s TV [...]

Tickets for Hotels and Resorts Popular Thanks to Increasing Demand for ‘Hocance’

Tickets for Hotels and Resorts Popular Thanks to Increasing Demand for ‘Hocance’

SEOUL, Oct. 3 (Korea Bizwire) — Amid the prolonged COVID-19 pandemic, tickets for staying at hotels or resorts are enjoying rising popularity on home shopping channels. The surge in demand for such tickets reflects the increasing demand for the “hocance,” a new Korean word referring to the culture of spending one’s vacation in a hotel. [...]

Five-star Hotels Turn to Home Shopping Networks to Attract Local Customers

Five-star Hotels Turn to Home Shopping Networks to Attract Local Customers

SEOUL, May 22 (Korea Bizwire) — The hotel industry, which is on the brink of collapse due to the outbreak of the coronavirus, is breaking its business framework to survive. While each hotel is scrambling to offer huge discounts, a five-star luxury hotel in downtown Seoul will also showcase rooms that have sharply lowered prices [...]

Shinsegae TV Shopping Sells Movie Tickets in Industry First

Shinsegae TV Shopping Sells Movie Tickets in Industry First

SEOUL, Nov. 26 (Korea Bizwire) — Shinsegae TV Shopping, the home shopping arm of retail giant Shinsegae, showed outstanding performance in movie ticket sales as it adopted a new strategy by inviting a popular movie star to host a home shopping program that sells movie tickets. Shinsegae TV Shopping attracted more than 500,000 people to [...]