SEOUL, Sept. 13 (Korea Bizwire) — With demand for contactless consumption continue to rise along with the spread of COVID-19, carmakers are tapping into home shopping platforms to push for a new sales strategy. Renault Samsung Motors Corp., the South Korean unit of Renault S.A., launched a home shopping program in July to sell the [...]
SEOUL, Aug. 26 (Korea Bizwire) – South Korea’s home shopping channel operators are increasingly embracing ‘mini programs’ that have a short broadcasting time of 10 to 40 minutes. Compared to general programs with a broadcasting time of more than 1 hour, mini programs require relatively minimal preparation, thereby enabling a product pitch reflecting the latest [...]
SEOUL, July 20 (Korea Bizwire) — Lotte Home Shopping Inc., a shopping unit of retail conglomerate Lotte, is expanding a shopping service based on a metaverse platform that combines reality and a three-dimensional virtual world. Customers can use a mobile app to look through a ‘virtual camp site’ for a virtual camping experience and check [...]
SEOUL, Dec. 30 (Korea Bizwire) — With the pandemic’s end still a long way off, home shopping businesses are seeing reporting an increase in food sales. Among GS Shop’s total sales in the third quarter this year, food accounted for 29 percent, up 6 percentage points compared to last year and 4 percentage points higher [...]
SEOUL, Nov. 20 (Korea Bizwire) — SK Stoa, a home shopping firm operated by SK Telecom Co., South Korea’s largest mobile carrier, announced on Thursday that it had developed the world’s first home shopping program analysis tool. The SK Store On Vision collects data on viewing rate, shopping orders and calls through SK Stoa’s TV [...]
SEOUL, Oct. 3 (Korea Bizwire) — Amid the prolonged COVID-19 pandemic, tickets for staying at hotels or resorts are enjoying rising popularity on home shopping channels. The surge in demand for such tickets reflects the increasing demand for the “hocance,” a new Korean word referring to the culture of spending one’s vacation in a hotel. [...]
SEOUL, Oct. 2 (Korea Bizwire) — Major hotels in downtown Seoul are tapping into home shopping channels to attract vacationers as they struggle to overcome the impact of the novel coronavirus. Shinsegae Chosun Hotel succeeded in selling a target amount of reservations at the L’Escape Hotel, a high-end hotel located in the heart of the [...]
SEOUL, May 22 (Korea Bizwire) — The hotel industry, which is on the brink of collapse due to the outbreak of the coronavirus, is breaking its business framework to survive. While each hotel is scrambling to offer huge discounts, a five-star luxury hotel in downtown Seoul will also showcase rooms that have sharply lowered prices [...]
SEOUL, April 29 (Korea Bizwire) — A home shopping company plans to create television shows without a stage set, replacing it instead with a digital screen. Shinsegae TV Shopping Inc., the home shopping arm of retail giant Shinsegae, announced Tuesday that it will install a 26.5-meter wide, 3.2-meter tall LED digital wall that will replace [...]
SEOUL, Feb. 17 (Korea Bizwire) — The home shopping industry is struggling with a constant shortage of masks due to the coronavirus outbreak. The Ministry of Science and ICT held an emergency meeting with home shopping businesses on Feb. 6, which decided to include a special program to sell masks. Hyundai Home Shopping began airing [...]