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Shopping Mall Engages Enthusiasts for Future Marketing

Shopping Mall Engages Enthusiasts for Future Marketing

SEOUL, Nov. 18 (Korea Bizwire) — A retail company is engaging with so-called ‘manias’ as part of its marketing strategy, as they are rising as new major consumers capable of offering useful advice for product development. Homeplus Co., a South Korean hypermarket chain operator, plans to hold a ‘Club Week’ until November 27, during which [...]

HomePlus ‘Maekmmelier’ Contest Crowns 27 Beer Masters

HomePlus ‘Maekmmelier’ Contest Crowns 27 Beer Masters

SEOUL, Dec. 17 (Korea Bizwire) — Supermarket chain HomePlus Co. said on December 16 that 27 ‘Maekmmelier’ had been chosen via ‘The First Maekmmelier Contest’ in which participants measured their beer mania skills with others. Maekmmelier is a combination of ‘maekju’, the Korean word for beer, and ‘sommelier,’ and refers to one whose beer mania [...]

S. Korean Hypermarket Homeplus to Join European Distribution Network

S. Korean Hypermarket Homeplus to Join European Distribution Network

SEOUL, March 27 (Korea Bizwire) — South Korean hypermarket Homeplus said Tuesday it will push to join a European distribution network in a move to ensure customers have access to quality goods at lower prices. The second-largest retailer in South Korea has already worked with the European distribution network whose combined annual sales are worth [...]

Large Retailers Post Sales Growth During Long Chuseok Holiday

Large Retailers Post Sales Growth During Long Chuseok Holiday

SEOUL, Oct. 9 (Korea Bizwire) — South Korea’s large retailers posted solid sales ahead and during this year’s Chuseok holiday helped by all out marketing efforts to attract customers, industry sources said Monday. Data provided by local retailers showed double digit growth by some companies as the country celebrated the longest holiday in decades. Chuseok, [...]

South Korean Trade Commission Taking Supermarkets to Court Over Deceptive ‘Buy One Get One Free’ Deals

South Korean Trade Commission Taking Supermarkets to Court Over Deceptive ‘Buy One Get One Free’ Deals

SEOUL, May 9 (Korea Bizwire) – The Korea Fair Trade Commission (FTC) is mounting a legal challenge against South Korean retail giants including E-mart, Lotte Mart, and Homeplus over their misleading ‘buy one, get one free’ deals, after reports emerged accusing the supermarket chains of doubling the original price of products to deceive consumers. The FTC [...]

Top Court Overturns Acquittal of Homeplus Over Selling Customer Data

Top Court Overturns Acquittal of Homeplus Over Selling Customer Data

SEOUL, April 7 (Korea Bizwire) – The country’s top court on Friday overturned an acquittal handed down to local retailer Homeplus Co. over illegally selling customer data to insurance firms. The retailer was indicted in February 2015 on charges of gathering more than 24 million pieces of customer data, including birthdates and the number of [...]

Major Distributors Step Forward to Stop Corporate Bullying of Smaller Enterprises

Major Distributors Step Forward to Stop Corporate Bullying of Smaller Enterprises

SEOUL, July 15 (Korea Bizwire) – The fact that large corporations still abuse their market power to bully smaller enterprises would hardly come as a surprise to most Koreans.  Just two months ago, Korea’s leading hypermarket franchises, Homeplus, E-mart and Lotte Mart, were fined 22 billion, 1 billion, and 850 million won, respectively, for ‘unfair [...]

End of Growth for Hypermarkets?

End of Growth for Hypermarkets?

SEOUL, July 8 (Korea Bizwire) – Hypermarkets, which offer a wide range of products under one roof, once prospered in Korea. Recently, however, sales growth has stagnated with a rapid change in consumer behavior.  According to industry watchers, hypermarkets in Korea anticipated high growth this year, following poor performance in 2015 from widespread public fear [...]