SEOUL, Dec. 21 (Korea Bizwire) – Hyundai Home Shopping is embarking on an extensive expansion of its deal-commerce content series, ‘The Naked Ad Studio,’ on YouTube. The company aims to diversify its growth avenues by decreasing reliance on traditional TV broadcasting and boosting competitiveness on mobile platforms. On Wednesday, Hyundai Home Shopping announced the launch of [...]
SEOUL, July 11 (Korea Bizwire) — Hyundai Home Shopping Network Corp. said Monday it will be releasing the second episode of its entertainment-style “deal commerce” program, hosted by actor Kwon Hyuk-soo, on its official YouTube channel. The concept of deal commerce was introduced in April as the industry’s first program based on the idea of [...]
SEOUL, March 12 (Korea Bizwire) — Companies in the home shopping industry are successfully catching the eye of consumers via exclusive distribution deals and self-produced brands. GS Shop disclosed on March 11 that total orders received for its clothing wear brand SJ Wani – co-created with designer Son Jung Wan in 2012 – had surpassed [...]