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Hyundai to Restore Old Cars for Free for Needy Car Owners

Hyundai to Restore Old Cars for Free for Needy Car Owners

SEOUL, Sept. 18 (Korea Bizwire) — Hyundai Motor Company revealed yesterday the launch of a campaign to help financially-challenged car owners by repairing vehicles that may be on their last legs. According to the new campaign, people owning Hyundai vehicles can write to the car producer explaining why they were unable to better maintain their [...]

Hyundai Motor’s Video for Indian Market Hits Record Number of YouTube Views

Hyundai Motor’s Video for Indian Market Hits Record Number of YouTube Views

SEOUL, Aug. 13 (Korea Bizwire) — An advertisement video for South Korea’s No. 1 carmaker, Hyundai Motor Co., has drawn a record 215 million views on YouTube, according to an ad agency Monday. The video was produced by Innocean Worldwide Inc. to celebrate the 20th anniversary of the South Korean automaker’s inroads into the Indian [...]

Hyundai Launches Program Targeting Female Drivers in Saudi Arabia

Hyundai Launches Program Targeting Female Drivers in Saudi Arabia

SEOUL, Aug. 2 (Korea Bizwire) — South Korea’s top automaker Hyundai Motor Co. said Thursday it has launched its “#whatsnext” marketing campaign in Saudi Arabia following the Islamic country’s decision to allow women to drive cars. Saudi Arabia allowed women to drive cars for the first time on June 24. Hyundai said it released a [...]