i40 Archives | Be Korea-savvy
Hyundai Hopes to Tighten Grip on Midsize Car Market with New i40

Hyundai Hopes to Tighten Grip on Midsize Car Market with New i40

SEOUL, Feb. 4 (Korea Bizwire) — Hyundai Motor Co. has been a household name in the South Korean car market for decades as the country’s primary carmaker. With the widely popular Sonata lineup, the midsize vehicle segment has been a longtime forte for the automaker. Imported brands, however, have worked their way into South Korea [...]

Hyundai to Discontinue PYL Marketing While Launching New Veloster, i30 and i40

Hyundai to Discontinue PYL Marketing While Launching New Veloster, i30 and i40

SEOUL, Dec. 24 (Korea Bizwire) — Hyundai Motor will discontinue its “PYL” (Premium Younique Lifestyle) marketing campaign targeting young consumers from the next year. The three models that constituted the backbone of the PYL marketing including the Veloster, i30 and i40 will instead try to boost sales through launch of new models. According to automotive industry sources [...]