SEOUL, Feb. 4 (Korea Bizwire) — Hyundai Motor Co. has been a household name in the South Korean car market for decades as the country’s primary carmaker. With the widely popular Sonata lineup, the midsize vehicle segment has been a longtime forte for the automaker. Imported brands, however, have worked their way into South Korea [...]
SEOUL, Jan. 26 (Korea Bizwire)– South Korea’s top carmaker Hyundai Motor Co. launched its new edition of the i40 family vehicle in its home market on Monday, putting emphasis on a new diesel engine that ups fuel efficiency. Both the sedan and wagon models of the new i40 are updated with a Euro 6-compliant diesel [...]
SEOUL, Dec. 24 (Korea Bizwire) — Hyundai Motor will discontinue its “PYL” (Premium Younique Lifestyle) marketing campaign targeting young consumers from the next year. The three models that constituted the backbone of the PYL marketing including the Veloster, i30 and i40 will instead try to boost sales through launch of new models. According to automotive industry sources [...]